All Quiet on the Western Front

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All Quiet on the Western Front

• Propaganda

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Powerful Persuasion

• Propaganda is all around you. Advertisers use
  it. So do politicians and governments. They all
  use powerful messages and techniques to get you
  to think a certain way.

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Youve probably been persuaded and influenced by
these kind of propaganda techniques

• Name Calling (Labeling)
• Glittering Generality
• Transfer
• Testimonial
• Plain Folks
• Band Wagon

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1. Name Calling (Labeling)Giving someone or
something a bad label. Used to make audiences
reject and condemn someone or something without
examining the evidence.
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2. Glittering GeneralityAssociate something with
a virtue word to make audiences accept or
approve something without examining the evidence.
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Glittering Generality

• The slogan is so attractive that the audience
  does not challenge its true meaning.
• Ultra
• The American Way
• Family Values
• New Improved

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Virtues

• prudence, temperance, courage, justice
• love, hope, faith
• kindness, abstinence, diligence
• honesty, honor, bigger is better

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3. TransferMaking something acceptable by
associating it with something that is respected
or approved of. (Also, making something
unacceptable by associating it with something
that is disapproved of.)
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Transfer

• Association with other people or groups that
  already have high trust and credibility. Show
  that you aspire to similar ideals.
• As I was saying to the President, it is so
  important that we bring our forces together. He
  agreed, of course and we will be taking it
  forward next week.

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Transfer...
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Transfer
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4. TestimonialHaving a respected person say that
someone or something is good or bad
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Testimonial

• Testimonials are quotations or endorsements, in
  or out of context, which attempt to connect a
  famous or respectable person with a product or
  item.
• The reputation or the role (expert, respected
  public figure, etc.) of the individual giving the
  statement is exploited.

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Testimonial
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5. Plain FolksWinning an audiences approval by
claiming to be one of the people, the plain
folks.
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• America's recent presidents have all been
  millionaires, but they have gone to great lengths
  to present themselves as ordinary citizens.
• Bill Clinton ate at McDonald's.
• George Bush Sr. hated broccoli, and loved to
  fish.
• Ronald Reagan was often photographed chopping wood

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Plain Folks
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6. Band WagonConvincing an audience that all
members of a group to which they belong are
accepting something, therefore, the audience
should follow the crowd and jump the band wagon.
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Band Wagon

• Everyone else is doing it, and so should you."
• One of the most common techniques in both wartime
  and peacetime and plays an important part in
  modern advertising.

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Band Wagon