Public Relations Made Easy with Jane Silverman

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Public Relations Made Easywith Jane Silverman
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• WHAT IS THE STORY?
• The first question a journalist wants to know!
• KNOW WHO WE ARE (REFER TO EDITORS NOTES!)
• WE ARE NOT THE PARALYMPICS!
• LOCAL ANGLE
• CASE STUDIES
• UPCOMING COMPETITIONS
• SPECIAL EVENTS
• ATTENDANCE OF VIPs, MPs, LOCAL CELEBRITIES

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• WHAT DO WE SEND THE MEDIA?
• INFO PACKS
• PHOTO - JPEGS
• WWW.SOGB.ORG.UK go to Photo Library log in
• User name photo_access Password athletes
• LETTER OR PRESS RELEASE WITH YOUR CONTACT INFO
  CLEARLY DISPLAYED
• INVITATIONS

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• WHO DO WE SEND IT TO?
• MAKE A MEDIA LIST
• EDITORIAL NOT ADVERTISING!
• BECOME FAMILIAR WITH LOCAL PAPER AND RADIO/TV
• WHAT ARE THE LOCAL PROGRAMMES, FEATURES,
  JOURNALISTS
• BE FRIENDLY!!
• KNOW THEIR DEADLINES

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• USEFUL WEBSITES TO CREATE YOUR
• MEDIA LIST
• www.mediauk.com
• www.thepaperboy.com/uk
• www.uk-newspaperdirectory.co.uk
• www.bbc.co.uk

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• CONTACT LOCAL COUNCIL WEBSITES
• POTENTIAL INTEREST TO
• Sports Development
• Local Interest
• Awards
• CONTACT YOUR LOCAL MP
• www.theyworkforyou.com
• www.writetothem.com

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• FOLLOW UP!
• Wait one or two days before following up
• Offer your athletes and coaches for interviews
• Invite your media contacts to competitions and
  training sessions - develop a relationship with
  them!
• We have photographs of each sport on our web site
  that can be used for newspapers, etc. Contact
  Jane or Andrea to be directed to the best folder
  and the password and login

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• HERE TO HELP YOU!
• Jane Silverman Tel [phone]
• jane.silverman_at_sogb.org.uk
• Andrea Zapata Tel [phone]
• andrea.zapata_at_sogb.org.uk