BLOGS

1
BLOGS

• April 7, 2005

2
Introduction

• Web log
• A a web application which contains periodic
  time-stamped posts on a common webpage
  (Wikipedia)
• Blawg

3
Characteristics

• Time-stamped entries
• Organized content by date, subject or keywords
• Operated by a Content Management System (CMS)
• Interface for editing

4
Characteristics

• Comment
• Trackback
• Web-based CMS (Blogger, Xanga)
• Server-based CMS (Moveable Type, Textpattern,
  TypeWorks)

5
Moveable Type
6
Textpattern
7
Blogger
8
Types of Blog

• Personal
• Topical
• Political
• Commercial
• Legal

9
Application

• Internet, Intranet and Extranet
• Centralized publishing platform
• De-centralized content management
• Flexible organization of content
• Timely response to topic/issue
• Facilitate communication

10
Pros and Cons

• High exposure
• Fresh content
• Growing audience
• Authority
• High search rank
• Affordable CMS

• High demand for new content
• Picky audience
• Corporate concerns over content and comments
• Distraction

11
Notes

• Always have fresh and timely content
• Closely monitor comments
• Good information structure
• Good layout that promotes the information

12
Questions?