Title: Common Qualitative
1Common Qualitative Research Designs
2Qualitative Research
- Broad term that incorporates a variety of
approaches to interpretive research - Historical, sociological, political, educational
- Basically four types
- Case study
- Ethnography
- Phenomenology
- Grounded Theory
3Outline the Four Types by
- Definition
- Purpose
- Process
- Data collection
- Data analysis
- Final reports ( Communicating Findings)
4Case Study
- Explores a single entity or phenomenon bounded by
time and activity (a program, event, process,
institution, or social group) - Any case can be used, but usually a case is
selected because it is unique or exceptional - In depth study of the phenomenon in its natural
context
5Case Study
- Used to shed light on a phenomenon, be it a
process, event, person, or object of interest to
the researcher - Usually done to produce detailed descriptions of
the phenomenon, develop possible explanations of
it or evaluate the phenomenon - Evaluative case s are becoming more common
because program receiving funding are required to
undergo formal evaluation. - Multiple cases are used to make comparisons,
generalizations
6Case Study Process
- Researchers typically spend an extended period of
time on-site with their research participants - A substantial amount of data is collected from a
wide variety of sources - Sometimes researchers often assume an interactive
role with participants
7Case Study Data Collection
- Data can be in the form of words, images,
physical objects - Also collect quantitative data such as
achievement scores - Fieldwork
- Important to analyze data as its being collected
because it can be used to determine what to
collect next
8Case Study Data Analysis
- Three approaches
- Interpretational analysis examining the data for
constructs, themes, patterns that can be used to
describe and explain phenomenon - Structural analysis searching the data patterns
this time with little or no inferences made as to
the meaning - Reflective analysis using primarily intuition
and judgment to portray or evaluate the
phenomenon
9Case Study Final Reports
- Rich, descriptive narrative that attempts to
reconstruct the participants reality (
reflective) - Interpretational or structural methods tend to
use an objective writing style and make effective
use of tables and figures
10Ethnographic Research Designs
- Type of qualitative inquiry where the researcher
studies an intact cultural group in a natural
setting during a prolonged period of time - Usually used by anthropologists ( now also by
sociologist, psychologist and educators)
11Ethnography Purpose
- Explicit focus on the features given culture with
the purpose of describing the relationship
between culture and behavior - Originally, culture was defined in large units (
country of Fiji), but now see a single school - Cultures - Massage Parlor, Homeless,
Winnebago Grandpa
12Ethnography Process
- Requires extensive time onsite to systematically
observe, interview, and record processes as they
occur naturally at the selected location - After gaining entry into the site and
establishing rapport and trust with the
participants, the researcher tries to gain a
sense of the total context
13Ethnography Data Collection
- Participant observation, interviews with
informants who are purposefully selected,
artifact collection - The researcher becomes a complete observer
- Informants to obtain important insights or
information - Artifacts journals, diaries, letters
- Field notes
14Ethnography Data Analysis
- As with case studies, data collection and
analysis tend to occur simultaneously - Indexing or coding their data using as many
categories as possible and focusing on events as
the unit - Use a constant comparative method where the
researcher checks and cross-references new data
with previously obtained data
15Ethnography Final Report
- To present a holistic description of the people
they have observed and to portray the everyday
experiences of the individuals - Stated in assertions supported by quotational
data intertwined with interpretive commentary
16Phenomenological Research Designs
- A persons construction of the meaning of a
phenomenon - Attempts to understand participants perspectives
and views of social realities
17Phenomenology Purpose
- Attempt to understand what a specific experience
is like by describing it as found in concrete
situations as it appears to people living it. - The researcher often has personal experience with
the phenomenon - Common childhood topics being left out,
falling asleep, being afraid of the dark
18Phenomenology Process
- Personally meaningful
- Identifying what it is that deeply interests the
researcher - The deep personal interest characteristic is most
common in phenomenological research than to other
approaches
19Phenomenology Data Collection
- Can be conducted with a single person, usually 5
to 10 people - In-depth interviews for this reason the
participants need to chosen purposefully - Arrive at the heart of matter, so it is not as
structured as ethnographic interviews
20Phenomenology Data Analysis
- Ethnographers focus on events, phenomenologists
focus on meaning units - Describe themes and patterns in the data
21Phenomenology Final Report
- Narrative that describes a theme or pattern
- Examine the experiences of others ( themselves)
22Grounded Theory Research Designs
- A way of thinking about and conceptualizing data
- Is a set of procedures for analyzing data that
will lead to the development of theory useful to
that discipline - Range of topics that have been the focus of
grounded theory research (many) Examples
marriage after divorce, the work of scientist
23Grounded Theory Purpose
- Start with broad research question that provides
freedom and flexibility to explore a phenomenon
in depth - Questions identify the general focus and tend to
be action and process oriented How do patients
respond to chronic pain? - The above question can lead to several analyses,
interactions (nurse and patient), organizational
policies (handling of additive drugs),
biographical histories (long vrs short experience)
24Grounded Theory Process
- Multiple stages of data collections and the
refinement and interrelationships of categories
of data - The theory is grounded in that it is developed
from the data, as opposed to being suggested by
the literature - Identify and describe the plausible relationships
among concepts and sets of concepts
25Grounded Theory Data Collection
- Flexible
- Characterized by openness to changing conditions
- Have used historical records, interviewing,
observation strategies - Typically data gathered from more than one unit
because want to maximize similarities and
differences among information obtained.
(multi-case studies) The sampling of different
units for the purpose of maximizing information
is called theoretical sampling.
26Grounded Theory Data Analysis
- Use a process of coding
- Open coding breaks down, examines, compares,
conceptualizes and categorizes data - Axial coding data put back together in new ways
after open coding by making connections between
categories - Selective coding selecting a core category and
systemically relating it to other categories
27Grounded Theory Final Report
- Relationships developed are stated as
propositions and are presented in discursive form - Discursive presentations captures the conceptual
density and the substantive content of the study
a story line - The main story seems to be about
28Qualitative Research Design Summary
- Are overlaps, some distinct boundaries
- Similarities identify them as being qualitative
- See Table 7.2 (page 166) for concise
distinguishing characteristics - Remembering that identifying the type of research
you are doing can aid you to locate appropriate
references for your type of research