Web 2'0 Association 2'0 Leadership 2'0

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Web 2.0Association 2.0Leadership 2.0

• Stephen Abram
• Vice President, Innovation
• April 21, 2006
• DigitalNow Conference

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Me

• CLA
• OLA
• SLA
• ITAC
• IFI
• U of Toronto
• Stephens Lighthouse
• Conferences and writing
• SirsiDynix Innovation (global)

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You

• Country? US, Canada, Central or South America,
  EC, Asia, Pacific Rim, Africa,
• Association Type? Professional, Trade, Lobby,
  Regulatory, Demographic,
• Coverage? Global, National, Regional
• Scope? Education, Lobby, Profit/non-profit,
  Networking, Service, Publishing, Research,
• Challenges?
• Growing shrinking plateauing?

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ASSOCIATION 2.0
Can I blog my opinion of our board?
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The Long Tail
Animators
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Reminder 150,00-250,000 A DAY!
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The Scary re-wiring of the Millennials and
post-Millennials
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Millennial Characteristics
Credit Richard Sweeney, NJIT
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The Engagement Ladder
Stimulate/Live
Present/Teach
Argue/Defend
Act on/ Discuss
Dr. Thomas Davenport
Read/View
Content Source Situation
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Intelligence and Learning Styles

• Visual/Spatial (Picture Smart)
• Verbal/Linguistic (Word Smart)
• Musical/Rhythmic (Music Smart)
• Logical/Mathematical (Number Smart)
• Bodily/Kinesthetic (Body Smart)
• Interpersonal (People Smart)
• Intrapersonal (Self Smart)
• Piaget, Bloom, Gardner, etc.

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Information Literacy

• Standard Curriculum Components
• Mathematics / Arithmetic
• Science, Biology, Physics Chemistry
• English, Languages
• History, Geography, Politics, Sociology
• Music, Art, Phys ed.
• Guidance, Religion

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Information Literacy

• Information literacy is integrally tied every
  aspect of the curriculum
• Mathematical logical thinking skills - Math and
  Arithmetic
• Scientific method - Sciences
• Criticism, interpretation and comprehension -
  English and languages
• Analytical thinking - History, Geography
• Interpretive and imaginative- music, art phys
  ed.
• Inter and Intrapersonal skills - Religion,
  Guidance, etc.
• There is an imperative for people to have a
  lifelong curriculum - a personal learning strategy

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Personas
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Great Expectations

• The future is already here, its just not evenly
  distributed yet!

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Expectations 1.0

• Yes the principles and foundations of
  associations have not changed. . . We have
  always done this.
• The tools we use are entering a new era. And
  where we get the tools, how we use them, and how
  flexible and timely we can be is changing.
• Will attitudes and aptitudes change if we dont
  re-frame the conversation? Maybe.

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Web Expectations 1.0

• Educate (vs. Learn)
• Search
• Retrieve
• View
• Print
• Link
• Navigate
• Read
• . . .

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Association Expectations 1.0

• Link me to others
• Educate me
• Give me a leg up
• Fix the government
• Give me benefits
• Ill give you time
• Ill pay a you on spec
• Represent my interests
• Deliver an experience

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Pandora
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Association 2.0
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WEB 2.0

• Web 2.0 is a term often applied to a perceived
  ongoing transition of the World Wide Web from a
  collection of websites to a full-fledged
  computing platform serving web applications to
  end users. Ultimately Web 2.0 services are
  expected to replace desktop computing
  applications for many purposes.
• Wikipedia

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Association 2.0 is an operating model that
allows associations to respond rapidly to market
and member needs. This does not mean that we
abandon our current members or our mission. It
is a philosophy of rapid change, flexible
organization structures, new Web 2.0 tools, and
member participation that will put our
associations in a much stronger position, ready
to efficiently and effectively meet the needs of
a larger population.Adapted from Michael
Casey, LibraryCrunch.com blogGwinnett County PL
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Association 2.0 is very much influenced by
technology-driven, two-way, social interactions
between staff and staff and staff and members and
all and influencers. A2 has provided a framework
within which weve been able to re-evaluate every
aspect of classical association mqnagement with
the end goal of usability and findability in
mind.Adapted from John Blyberg, Blyberg.net,
AADL
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Darlene Fichter, 2006
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WEB 2.0

• RSS really simple syndication

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WEB 2.0

• Wikis

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WEB 2.0

• New Programming Tools
• AJAX, API, Mash-ups, widgets,
• wizards, Java/J2EE

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WEB 2.0

• Blogs and blogging

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WEB 2.0

• Commentary and comments

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WEB 2.0

• Sensemaking e.g. Squidoo

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WEB 2.0

• Personalization and My Profiles

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WEB 2.0

• Podcasting, P2P and MP3 files

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WEB 2.0

• Streaming Media audio and video

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WEB 2.0

• Reviews and User-driven Ratings

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WEB 2.0

• Recommender Functionality

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WEB 2.0

• Personalized Alerts

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WEB 2.0

• Web Services

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WEB 2.0

• Instant Messaging and Virtual Reference

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WEB 2.0

• Folksonomies, Tagging and Tag Clouds
• Visualization

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WEB 2.0

• Photos (e.g. Flickr, Picasa)

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WEB 2.0

• Social Networking

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WEB 2.0

• Socially Driven Content

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WEB 2.0

• Data Mining Who do I deliver?

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WEB 2.0

• Open Access, Open Source, Open Content

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WEB 2.0

• Social Bookmarking

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WEB 2.0

• eLearning, Distance Education,
• Accreditation and regulation

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WEB 2.0

• Productivity Tools

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Association 2.0

• All of the above!
• And a culture of nimble experimentation.

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Association 2.0

• Networking
• Learning
• Community
• Content Sharing and Creation
• Productivity
• Identity

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Association 2.0

• The Guru of the Information Age!

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Association 2.0

• Understands the power of the Web 2.0
  opportunities

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Association 2.0

• Learns the major tools of Web 2.0 and Association
  2.0 and tries to innovate

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Association 2.0

• Combines e-resources and print formats and is
  container and format agnostic.

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Association 2.0

• Is device independent and uses and delivers to
  everything from laptops to Smartphones to PDAs to
  iPods

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Association 2.0

• Develops targeted federated search and adopts the
  OpenURL standard

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Association 2.0

• Connects people and technology and information in
  context

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Association 2.0

• Doesnt shy away from non-traditional content
  organization and classification and chooses
  tagging, folksonomies and user-driven content
  descriptions where appropriate.

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Association 2.0

• Embraces non-textual information and the power of
  pictures, moving images, sight and sound

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Association 2.0

• Understands the long tail and leverages the
  power of old and new content

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Association 2.0

• Sees the potential in using content sources like
  the Open Content Alliance, Google Print and
  OpenWorldCat

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Association 2.0

• Sees the potential in e-learning

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Association 2.0

• Connects members up to expert discussions,
  conversations and communities of practice and
  participates there as well

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Association 2.0

• Uses and develops advanced social networks to
  enterprise advantage

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Association 2.0

• Connects with everyone using their communication
  mode of choice telephone,mail, print, Skype,
  IM, SMS, e-mail, virtual interactivity, etc.

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Association 2.0

• Encourages data mining of member driven metadata
  and member developed content and commentary

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Association 2.0

• Understands the wisdom of crowds and the real
  roles and impacts of the blogosphere, web
  syndicasphere and wikisphere

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Association 2.0

• Understands their members at a deep level not
  just as pointers and clickers

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Association 2.0

• Understands members deeply in terms of their
  goals and aspirations, workflows, and social and
  content needs, and more.

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Association 2.0

• Association 2.0 is where their members are, when
  the member is there. This is an immersion
  environment.

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Association 2.0

• Association 2.0 strives to spend more time on
  direct member impact than association management.

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Association 2.0

• CAE 2.0 plays.

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Researchers
Legislators
Hobbyists
Clubs
Content, Publishing e-Resources
Learning Education
Associations
eGov, Programs Alliances
Local and Government Partners
Members
Influence
Faculties
Students
Community Groups
Employers
Emerging Model for Community, Learning and
Research Enterprises
Credit adapted from Rick Luce, LANL
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Library 2.0
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Usability The A frame adopted from newspaper
layout is not what works. Eyetools
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Preparing for the Inevitable
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Classic Technology Adoption
Where Are We?
Source Geoffrey Moore. Crossing the Chasm,
1991.
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Barriers

• What are they?

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Questions

• Comments

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Associations
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Lets Go!
Stephen Abram, MLS VP Innovation, SirsiDynix Cel
416-669-4855 stephen.abram_at_sirsidynix.com http//w
ww.sirsidynix.com Stephens Lighthouse
Blog http//stephenslighthouse.sirsi.com