Defining Business Purpose Importance of a Mission Statement

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Defining Business Purpose Importance of a
Mission Statement

• U.S. Chamber of Commerce

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Strategic Planning

• Science or Art?

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Strategic Business Planning The Framework

• Strategic planning is a way of relating
• Goals
• Objectives
• Business Processes
• Resources
• Business Impact

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Importance of a Mission Statement
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Corporate Mission

• The Mission Statement
• Sets the foundation for strategy
• Builds the organization identity
• Creates a positive vision
• A Mission Statement should
• Rally potential members
• Create a clear image

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Importance of a Mission Statement

• Your mission statement is the driving force
  behind everything you do.
• It is the first step in any strategic planning
  process and determines WHAT you do and HOW --
  your primary objectives and projects.

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Importance of a Mission Statement

• Your mission statement is a compass for
  everyone working with your organization.
• Well written, it will provide unerring guidance
  about where we are all going together, convey a
  common understanding and build a sense of
  teamwork.

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SMART Goals

• Specific
• Measurable
• Achievable
• Resource-sufficient
• Time-sensitive

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Goals and Objectives

• Stem from the mission
• May be internal and/or external
• Should
• Be action-oriented
• Give direction
• State targets (measure)
• Require commitment
• Be realistic but challenging

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Strategic Business Planning Foundations

• Build on core competencies
• Know the wants needs of your constituency
  (members, audiences, clients, etc.)
• Keep a balance between resources results
• Engage others in program development
  implementation
• Organize for tomorrow
• Set high standards

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People in Planning

• Sponsors
• Champions
• Key Stakeholders

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Key Stakeholders

• Endorse and Legitimate the Effort
• Not particularly Active participants
• Urge important decision-makers to Give It All
  Youve Got

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Champions

• Commit to making the Process work
• Do not have Preconceived Ideas about what
  specific Issues and Answers will emerge form the
  Process
• Believe in Process and Push until Answers Emerge!

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Participants

• A Decision Making or Advisory Body
• Oversees Process
• A Board of Directors?
• A Strategic Planning Team
• Manages Process
• Collects Information
• Prepares for Meetings
• Drafts plan

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Business Programs of Work

• All of the current programs, projects, and
  activities of the organizations are collectively
  its program of work
• The program of work is a management tool which
  can be used to
• make sure the organization is on track
• interpret the organization to outsiders or
  potential clients/sponsors/members
• provide orientation to new participants
• support fund-raising
• support public relations
• attract top leaders

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Developing Your Programs of Work

• Gather information
• a. Identify problem or need
• b. Specify assumptions
• c. Analyze resources
• Solicit input
• a. Community assessment
• b. Identification of attitudes

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Sample Activities

• Membership services
• Legislative advocacy
• Business information
• Public Relations/Communications
• International trade promotion

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Five-way test

• 1. Is the activity consistent with the mission?
• 2. Is the activity meaningful for the community?
• 3. Does the activity maximize the use of
  resources?
• 4. Can the activity be funded sufficiently (Means
  and Ends)?
• 5. Does the activity duplicate the efforts of
  other organizations?

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Implementation

• Develop an implementation structure
• whos responsible authorized
• what are the resources - budget, staff, materials
• what are the key tasks
• Establish a timeline
• determine milestones
• schedule periodic status checks
• Design a marketing plan
• Update your long-range plan

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Sample Work Planning Sheet

• 1. Vision
• 2. Mission Statement
• 3. Strategic Operating Analysis
• Strengths Weaknesses Opportunities Threats
• 4. Program of Work for Year (SMART Goals)
• Goal 1 Activity
• Responsibility person, title
• Deadline Date
• Resource needs
• Goal 2 Activity
• Responsibility person, title
• Deadline Date
• Resource needs