The Largest eTextbook Store on the Internet

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The Largest eTextbook Store on the Internet
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Safari Books LLC

• SafariX is part of Safari Books LLC, a joint
  venture between Pearson Technology Group and
  OReilly Media, Inctwo of the largest computer
  publishers in the world.
• Safari Books publishes eReference libraries for
  IT professionals, help desk professionals, and
  general knowledge workers.
• SafariX eTextbooks Online, launched in Jan of 05
  is the fourth in the Safari Books family of
  products.
• Students subscribe to required or recommended
  college textbooks at up to half off the cost of
  print.
• SafariX is a multi publisher initiative where any
  publisher of Higher Ed content can contribute
  content and set their own offer terms.

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DEMO
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Technology

• Developed by publishers to enable new business
  models for academic and mass market content.
• Built on XML standards enabling the widest array
  of applications and syndication while protecting
  IP.
• Phase 1 simple offer (e.g. whole textbook) to
  build the internal processes necessary for
  version control, royalties, conversion,
  permission clearance, edition management, and
  metadata management.
• Phase 2 beyond user experience, integration
  with other types of learning objects, etc. to
  enable an integrated, holistic learning
  experience for students.

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Key Features Phase 1

• Over 800 live titles with more added every day
• Direct to student offer eTextbooks save students
  as much as half off the cost of print textbooks.
• eTextbooks let students annotate and book mark
  pages
• Users can print by section up to the entire text
• Access anytime, anywhere theres an Internet
  connection
• No plug ins or downloads required

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Benefits to Students

• Students can stretch limited textbook dollars
• No more lugging heavy book bags.
• Convenience study whenever, wherever. No need
  to go back to the dorm, locker or home for books.
• Print pages for offline study review.

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SafariX Survey Results to Date

• Most sales come from
• Instructor recommendation
• Search engines
• Two-thirds of purchases driven by price
• Appeals to the mobile student
• distance learning programs where textbooks are
  hard to acquire military students or those
  studying abroad.
• 86 of users extremely satisfied or satisfied
• 81 likely to repurchase
• Students want both print and electronic
• Customer service issues low as no downloads, no
  plug ins and no special hardware required

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Customer Acquisition
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What Is the Appeal?
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Overall Satisfaction
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Repurchase Likelihood
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How Often Do You Print?
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6-12 Months Future Growth

• Standardize platform for all publishers so
  students have single access point for all digital
  products.
• Expand to include print products, access codes,
  services like tutoring, etc.
• Further integration with publishers sales
  automation systems for digital sampling and desk
  copy review.
• Portal implementation for schools to direct
  students on financial aid.
• B-to-B implementation for schools that bundle
  textbook cost with tuition.