Thrill Tracker

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Thrill Tracker

• Feasibility Presentation
• CS 410 Blue Team
• Spring 2007
• Presented by Thomas Hager

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Table of Contents

• Slide Page
• Organizational Chart 3
• Introduction 4-5
• Problem Statement 6
• Theme Park Data 7-8
• General Survey Question 1 9-10
• General Survey Question 2 11-12
• Project Goal 13
• Project Introduction 14-15
• RFID Information 16
• Technology Comparison 17
• Old Line Flow 18
• New Line Flow 19
• MFCD 20

• Slide Page
• Kiosk Flow 21
• Ride Access Flow 22
• Will Do 23
• Wont do 24
• Through the Door 25
• Pros and Cons 26-27
• Risk Matrix 28
• Competition Matrix 29
• Whats In the Box 30
• Cost 31
• ROI 32-33
• Conclusion 34
• References 35-36

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(No Transcript)
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Patrons come to amusement parks looking for a
thrill
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but overcrowding and standing in line can be a
real buzz kill.
6
The Problem

• Poor real-time data feedback of park patron
  habits leads to inefficiencies in park
  utilization, causing a failure to maximize patron
  satisfaction and park revenue.

7
There are over 40 major theme parks in the
continental United States.

• Anheuser-Busch Theme Parks (Busch Gardens, Sea
  World, Adventure Island/Water County)
• Six Flag Theme Parks (18 different locations)
• Paramount Theme Parks (Kings Dominion)
• Universal Theme Parks
• Disney Theme Parks (Disney World, Disney Land)
• Busch Gardens Europe is our case study.

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Major Attractions at Busch Gardens Europe (BGE)
NOTE Information on this attraction is
estimated, as it is still under construction.
9
General Survey

• We conducted a simple survey on 40 people that
  have been to a major theme park in the past 10
  years.
• First Question - In visiting an amusement park,
  what has been the one element that has taken away
  from the overall experience?

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Survey Results Question 1
11
General Survey

• Second Question - For a small fee, would you be
  willing to pay for a customized itinerary whereby
  you could shorten your wait for selected
  attractions?

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Survey Results Question 2
13
The Goal

• Our goal is to provide a system utilizing
  real-time data collection methods that both
  increases the satisfaction of the patrons and the
  revenue of the parks.

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Turn real-time data collection via RFID
into satisfaction by offering an enhanced patron
experience!
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Make coming to your amusement park a real
thrill!
ThrillTracker
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What is RFID?

• RFID Radio Frequency Identification
• There are two types of RFID
• Active
• Passive
• The main difference is that active RFID has its
  own battery power source, where as passive RFID
  achieves its charge from radio waves.

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Why RFID?
18
Old Flow
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New Flow
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Major Functional Components
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Process Flow Access Of Thrill Tracker Account
Via Kiosk
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Process Flow Ride Access Using Thrill Pass
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What Thrill Tracker Will Do

• Provide real-time attraction data and statistics
• Create additional revenue for the park
• Allow patrons to customize a multiple ride
  itinerary
• Enhance patron tracking
• Provide information services through kiosks
• Provide additional means for targeted marketing
• Provide web-based preplanning solution

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What Thrill Tracker Wont Do

• Show real-time where every patron is anywhere in
  the park
• Ensure maximum efficiency of all attractions
• Eliminate lines at attractions
• Eliminate congestion throughout the park
• Allow patrons to schedule an unlimited number of
  attractions

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Through The Door
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Pros

• Accurate attraction data
• Attraction flow control
• Data analysis
• Asset management
• Better park experience for patrons
• Ease of use for patrons

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Cons

• Cost
• Customer acceptance
• Potential hardware malfunction
• Potential network outage
• Equipment durability
• Technology longevity
• Potential for vandalism

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Risks Probability and Impact Matrix
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(No Transcript)
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Whats in the box?

• RFID passes
• RFID antennae gates
• RFID enabled kiosks
• RFID, Web, and Database servers
• Firewalls
• ThrillTracker application
• Installation and integration services

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Estimated Cost
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Return On Investment

• Amortized cost 148,590.00 per year
• Cost per season day is 900.54
• Only 180 passes required to break even
• If an average of 2000 passes are sold per day,
  realized profit is 1.5 million
• 1000 return on the initial investment

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Return On Investment Continued

• The less time patrons spend in line.
• More time to visit shops and concessions
• Better experience
• More likely to return
• Better distribution

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Conclusion

• Let Thrill Tracker eliminate the tedium in your
  park and increase the thrill.

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References

• http//www.safetzone.com/
• http//en.wikipedia.org/wiki/RFID
• http//www.themeparkinsider.com/reviews/
• http//en.wikipedia.org/wiki/Busch_Gardens_Europe
• http//www.rcdb.com/pd20.htm
• http//blog.tmcnet.com/wireless-mobility/rfid-vs-w
  ifi-for-hospital-inventory-tracking-systems.asp
• http//www.tech-faq.com/rfid.shtml
• http//www.envisionware.com/gates
• http//www.dell.com/content/products/features.aspx
  /pedge_2950?cuscs04lensbsd
• http//www.smartcardworld.com/mifare1k.asp
• http//www.techdefenders.com/productcart/pc/viewPr
  d.asp?idcategory8idproduct2047

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References cont.

• http//www.slabb.com/public/x2/overview.html
• http//www.microsoft.com/industry/hospitality/solu
  tions/guesttechnologiesarticle.mspx
• http//www.informationweek.com/story/showArticle.j
  html?articleID47208448
• http//www.safetzone.com/stz_product_reporting.htm
  
• http//www.allbusiness.com/technology/computer-har
  dware-radio-frequency/10661-1.html
• http//news.com.com/ThemeparktakesvisitorstoR
  FID-land/2100-1006_3-5366509.html
• http//www.pdcorp.com/crowd-control/
• http//www.mousepal.com/
• http//www.sptimes.com/2004/12/15/Columns/Busch_Ga
  rdens_bucks_g.shtml

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Questions?