Presidents Address General Session

1
Presidents AddressGeneral Session

• Philip M. Seng
• President Chief Executive Officer
• New Orleans, Louisiana
• May 24, 2001

2
Beef and Beef Variety MeatsExport Growth 145
since 1990
Thousands of Metric Tons
3
US Pork Pork Variety MeatsExport Growth 284
Since 1990
Thousands of Metric Tons
(000 mt)
4
US Lamb Lamb Variety MeatsExports Down 43
Since 1990
(mt)
Thousands of Metric Tons
5
(No Transcript)
6
Beef ExportsMuscle Meats
7
Beef Beef Variety Meat Exports
8
Topics

• Perils and Pitfalls
• Marketing Development and Displacement
• The USMEF Marketing Philosophy

9
Uruguay Round Agreement on Agriculture (URAA)
10
Trade Distorting Domestic Support Ceilings
11
Market Access
Restrictive import barriers hamper
agriculture Average bound agricultural tariffs
after UR reduction
12
Export Subsidies
13
Realpolitik
14
(No Transcript)
15
CVD Scheme

• Countervailing Duty

16
MDD

• Market Development
• Displacement Program

17
(No Transcript)
18
5 Cardinal Rules of USMEF Marketing

• 1) Fact-based
• 2) Comprehensive
• 3) Methodical
• 4) Futuristic
• 5) Accountable

19
(No Transcript)
20
Growth In Meat Consumption
World red meat demand grew1.43 million metric
tons in 2000
21
Growth In Meat Consumption
Of this total, U.S. meat demand grew10,000
metric tons in 2000
22
Checkoff Revenue
140 million
23
Checkoff Funding
11.4 million