Diapositive 1

1
E-Enterprise 23/10/2003
2
Our Model
The Model

• A clear idea of the type of the model
• The structure of gradation
• Financial
• Business Model
• Customer benefits
• Company Awareness

1 Our Model 2 The Matrix 3 Financial 4
Business Model 5 Service Benefits 6 Brand
Awareness
Ryan Air
Reflexion
3
The Matrix
The Model
1 Our Model 2 The Matrix 3 Financial 4
Business Model 5 Service Benefits 6 Brand
Awareness
Ryan Air
Reflexion
4
Financial
The Model

• Profit Is the ultimate indicator of the firms
  success. It might be necessary to create a
  graduated scale which captures the different
  stages of growth the firm might be in.
• Revenue Growth Growth in revenue is an
  indicator of the success of the firms basic
  business model and its acceptance by consumers
• Investment Requirement E-Commerce sites should
  be capital-lite
• Market Capitalization Returns brought to
  Shareholders

1 Our Model 2 The Matrix 3 Financial 4
Business Model 5 Service Benefits 6 Brand
Awareness
Ryan Air
Reflexion
5
Business Model

• Innovation average cycle time from idea to
  launch of a new function or capability on the web
  site
• Infrastructure Quality and nature of physical
  infrastructure
• Openness Does the companys underlying platform
  talk to other members of the value chain
• Future of Busines Model Rather subjective.

The Model
1 Our Model 2 The Matrix 3 Financial 4
Business Model 5 Service Benefits 6 Brand
Awareness
Ryan Air
Reflexion
6
Service benefits / usability

• Content Amout of information, Relevance,
  Actuality
• Ease of Use Organization of the website,
  Clarity, concentration
• Interactivity Interface quality, adaptability,
  customization
• Service benefits Cost reduction, time saving,
  after-sales service, FAQ

The Model
1 Our Model 2 The Matrix 3 Financial 4
Business Model 5 Service Benefits 6 Brand
Awareness
Ryan Air
Reflexion
7
Brand Awareness

• Recognition Internet users awareness, business
  recognition, awards won
• Measurable success Amount of page views,
  average time spent, registered users...
• Company promotion Partners, promotion by
  medias, links and other access

The Model
1 Our Model 2 The Matrix 3 Financial 4
Business Model 5 Service Benefits 6 Brand
Awareness
Ryan Air
Reflexion
8
Presentation

• Created in 1985
• Period of loss in the late 80s
• 1991 gt New management team, become profitable
• 1997 gt Listed
• 2000 gt Launch of the website
• 2002 gt Record results, 76 destination in 13
  countries. Biggest lowcost company.

The Model
Ryan Air
1 Presentation 2 Financial 3 Business model 4
Service benefits 5 Company awareness 6 Final
score
Reflexion
9
Financial

• Profit Ryan Air has been making a profit of
  over 260 Mn and has been profitable for over 6
  quaters (Score 5)
• Revenue Growth Ryan Air has achieved over 42
  revenue growth(Score 5)
• Investment Requirement Difficult to estimate.
  But internet search revealed that over 30 Mn
  were spent on initial site development. (Score 3)
• Market Cap Increased from 392 Mn to 4.97
  Bn(Score 5)

The Model
Ryan Air
1 Presentation 2 Financial 3 Business model 4
Service benefits 5 Company awareness 6 Final
score
Reflexion
10
Business model

• Innovation Launched new WAP enabled
  functionality in less that 6 months(Score 4)
• Physical Infrastructure Difficult to
  evaluate(Score 3)
• Openness Ryan Air has virtually seamless
  integration with its partners(Score 4)
• Future of Business Model Web based ticketing is
  the way ahead(Score 4)

The Model
Ryan Air
1 Presentation 2 Financial 3 Business model 4
Service benefits 5 Company awareness 6 Final
score
Reflexion
11
Customer Benefits / Usability

• Content Was relevant and fresh (Score 5)
• Ease of Use Well organized and intuitive
  navigation (Score 4)
• Interactivity Rather poor. Only language could
  be modofied (Score 2)
• Service Benefits FAQ section was detailed
  (Score 4)

The Model
Ryan Air
1 Presentation 2 Financial 3 Business model 4
Service benefits 5 Company awareness 6 Final
score
Reflexion
12
Company Awareness

• Recognition Is the largest travel site in the
  world (score 5)
• Measurable Success 9 Million Page Views (score
  4)
• Promotion Ryan Air has made a impact on the
  media scene and is widely written about (Score 4)

The Model
Ryan Air
1 Presentation 2 Financial 3 Business model 4
Service benefits 5 Company awareness 6 Final
score
Reflexion
13
Final Score
The Model
Ryan Air
1 Presentation 2 Financial 3 Business model 4
Service benefits 5 Company awareness 6 Final
score
Reflexion
14
Reflexion

• A fine balance needs to be maintained when
  evaluating an e-commerce company.
• Jury should be cognizant of the differing
  objectives of companies in various stages of
  their lifecycle.
• Subjective assessments need to be made, not all
  of which are easuly defensible.

Main Content
Discussion/Critique
Reflexion