Ch 13: Investor Relations

1
Ch 13 Investor Relations

• WEB CHECK where would you learn about how to go
  online with a publicly-held companys annual
  report?

2
Ch 13 Investor Relations

• GROWING INTEREST IN IR
• MAINTAINING INVESTOR CONFIDENCE
• Characteristics of a Corp. Communications
  Strategy
• Specific Objectives for Practitioners
• PROVIDING PUBLIC INFORMATION
• SEC Regulations Sarbanes-Oxley Act
• Stock Exchange Policies The Disclosure Issue
• CRISIS ISSUES IN FINANCIAL RELATIONS
• The Tender Offer The Proxy Fight
• FINANCIAL RELATIONS PROFESSIONALS
• AUDIENCES FOR FINANCIAL RELATIONS
• Individual Stockholders Financial Analysts
  Financial Press
• COMM. STRATEGIES IN FINANCIAL RELATIONS
• Annual Meetings and Annual Reports
• CASE STUDY SUMMARY KEY TERMS (PAY ATTENTION
  TO THESE!)

3
Ch 13 Investor Relations

• GROWING INTEREST IN IR
• What did ENRON do?
• Who helped?
• What was the fallout?

4
Ch 13 Investor Relations

• MAINTAINING INVESTOR
• RELATIONS CONFIDENCE
• Create and Maintain Confidence
• Build Positive Relationships

5
Ch 13 Investor Relations

• MAINTAINING INVESTOR
• RELATIONS CONFIDENCE
• Create and Maintain Confidence
• Build Positive Relationships
• Characteristics Consistency, Credibility and
  Clarity
• About a Dozen Specific Objectives.

6
Ch 13 Investor Relations

• PROVIDING PUBLIC INFORMATION
• SEC Regulations
• Sarbanes-Oxley Act
• Stock Exchange Policies
• Disclosure Timely Disclosure
• (lets peek at PR Newswire and Business Wire)

7
Ch 13 Investor Relations

• INVESTOR RELATIONS CRISIS ISSUES
• Tender offer (someone explain)
• Proxy battle (someone explain)

8
Ch 13 Investor Relations

• GREAT KNOWLEDGE GREAT PAY
• Broad financial background
• Marketing communications skills
• Ability to handle the pressure

9
Ch 13 Investor Relations

• KEY AUDIENCES
• Individual stockholders (Kerezy story
  UAW/TRW)
• Financial analysts
• (investment conferences, conference
  calls)
• Financial press

10
Ch 13 Investor Relations

• FINANCIAL PUBLIC RELATIONSCOMMUNICATIONS
  STRATEGIES
• Annual Meeting
• Annual Reports (physical and electronic)

11
Ch 13 Investor Relations

• WORLDCOM SCANDAL