End2End Content Delivery Solution

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End2End Content Delivery Solution
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End2End Company Overview

• Market leader in managed service solutions for
  mobile data.
• Focus on maximising revenues and optimising
  profitability of mobile data propositions through
  expertise, experience, global best practices, and
  economies of scale.
• Proposition-optimising solutions for
  Connectivity, Messaging and Value Added Services
  (VAS).
• Specialist in delivering partially and fully
  outsourced solutions including combination of
  technology, content, content services and
  professional services.
• Powering the delivery of data services and
  content across more than 50 mobile operators in
  20 countries on 5 continents.
• Offices in the Czech Republic, Denmark, Germany,
  Italy, Singapore, and the United Kingdom.
• Acquired in February 2006 by Warburg Pincus and
  now part of MACH Group.

Customers include leading market players
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MACH Group Overview
Leading clearing and settlement partner for
mobile based transactions Outsourced solutions
for roaming clearing, billing, Interconnect and
WLAN
Europes leading provider of managed service
solutions for mobile data Technology Content -
Content Services Professional Services
VAS Business Unit Comprehensive value-added
services solutions for content delivery CDS -
Rich Media - Mobile TV - Content Services -
Content Portfolio
Connectivity Business Unit Connectivity
Messaging Solutions for operators and wholesale
customersiSMS Gateway - SMS Hub - Number Lookup
MAC Platform Services
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End2End Content Delivery Solution
Single solution for managing delivery of any
content type to any device
Solution specifically designed for an outsourced
delivery model
Flexibility to expand with complementary solutions
Efficient portal optimisation and merchandising
tools
High implementation flexibility
Large content portfolio and efficient content
processes
Unmatched business intelligence tools
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End2End Content Delivery Solution
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Service Discovery and Delivery Engine

• Service discovery refers to the retail storefront
  functionality and presentation of the service and
  content offering to end-users
• Supports search of content by end-users based on
  title, category, keyword, content provider,
  device etc.
• Device recognition used to recognise end-users
  handset when accessing service
• Supports preview and pre-listening of content
  prior to purchase
• All content types supported
• Support for full OMA DRM 1.0 (2.0)
• Supports content ordering through messaging
  (SMS),
  
  browsing (Web, WAP), IVR and purchasing client
• Supports dynamic categories Top10,
  
  Whats new,
  Rotating content, etc.

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Rich Media Proposition

• End2Ends CDS combined with a streaming server
• Managed by End2End
• In customer infrastructure
• Enables mobile operators and non-operators to
  launch rich media propositions quickly and cost
  effectively
• Delivered as a managed service
• No need for customer to invest in hardware,
  software or licenses.
• Everything included in a simple business model
• Sourcing and mobile preparation of rich media can
  be provided as complementary services
• Mobile TV can be provided as a streaming service
• Flexibility to start with a simple proposition
  (e.g. video downloads) and expand offering as the
  customer base becomes more educated and demanding
  regarding rich media content

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Portal Optimisation

• Recommendations
• The Amazon way showing Customers who also
  bought this game also enjoyed..
• Purchases resulting from a recommendation are
  tracked and typically constitute 8-10 of the
  total volume depending on operator (End2End
  statistics)
• Content Bundles Cross Selling
• Special offers and add-on sales
• Promotional banners links on Wap or web portal

Game Wallpaper
Screensaver
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Portal Optimisation

• Send to Friend
• The CDS supports a Send to Friend functionality
  as a viral marketing tool on Web and Wap portals
• Content Rating
• Enables customers to rate content
• Subscriptions
• Time event based
• Automatic / manual / no renewal
• Purchase Options
• The CDS supports having more than one purchase
  option by using features such as subscription,
  DRM etc.
• Full purchase
• Discounted purchase
• Limited use (rental model)
• Subscription
• Trial

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Digital Rights Management

• Ability to use built-in digital rights management
  (DRM) capabilities or integrate against an
  external DRM solution
• Built-in DRM provides ability to deliver content
  either with or without DRM protection
• Supports full OMA DRM v.1.0
• Forward Lock
• Combined Delivery
• Separate Delivery incl. Superdistribution
• Supports OMA DRM v2.0 available as add-on option
• Available through integration of 3rd party engine
• Built-in DRM capabilities handled through Content
  Management System (CMS)
• The DRM-capabilities of the handsets are taken
  into account
• DRMed content will not be available to non-DRM
  handsets

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Content Management System

• Single interface for management of all business
  rules related to both content lifecycle
  management and service UEs discovery (WEB Wap)
• Secure Web access with customisable access roles
  and privileges
• Interface to external content repositories
• Business rules customisable (e.g. apply own
  categorisation etc.)
• Management of entire content details
  (upload, metadata tagging,
  creation of
  bundles,
  pricing, digital rights
  management and adult verification
  
  policy etc.)

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Business Intelligence Tools

• Browse Phase Web Discovery
• Tool used for analysis of the pre-buying
  (browsing) behaviour of the end user
• Buying Phase eDiscovery
• Tool used to get a complete overview of e.g.
  purchases and all other events distributed by
  year, month, week, date, handset, content
  provider, content type, category etc.
• Post Buying Phase eTracker
• Tool used to get more detailed insight into what
  sells and not sells

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Customer Care

• Secure and easy to use WEB-based interface for
  Customer Care System
• Access to real-time log of individual end-user
  transactions, including event history etc.
• Enables searching for specific transactions based
  on MSISDN, time interval or transaction state
• Enables suspension or deactivation of individual
  end users access to the platform or to parts of
  the content portfolio
• Ability to resend content to end-user
• Ability to de-activate and re-activate
  subscriptions
• Ability to view end-users
  
  
  SMS-traffic

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Content Services

• Content Provider Communication
• Contract Negotiation
• Technical Assistance
• Gathering Roadmaps
• Content Provider Reports

• Content Selection
• Portal Management
• Lifecycle Management
• Reporting Analyses

• Business Plan
• Campaign Setup
• Reporting Analyses

• SAS Reporting
• Billing
• Settelment

• Content Portfolio
• Market Screening
• Sourcing
• Contracting
• Content Type Roadmap Packaging
• Multiple Business Models

• Device Configuration
• Uploading
• Testing QA
• Transcoding
• Exporting

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F o r m o r e i n f o r m a t i o n p l e a
s e v i s i twww.end2endmobile.com
Thank You!