Tektronix Presentation

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University Relations Tektronix Key School Program

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University Relations Tektronix Key School Program
Arizona State University Montana State
University Oregon State University Portland
State University Purdue University of
Washington Washington State
University Technician Schools

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Elements of Success

• Familiarity
• Students know the company, company has ties to
  the school and solid reputation.
• Consistency
• Company participation at school is consistent,
  throughout the year and year-to-year.
• Early
• Recruiting is a multi-year process, but hiring
  decisions for Spring grads should be made before
  the end of January.

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Elements of SuccessKey School Approach

• Build relationships with a manageable number of
  schools
• Assign Campus Managers to serve as the
  ambassadors.
• Support Year around campus interacts/events.
• Develop close ties to faculty and university
  personnel.
• Provide, as appropriate
• Donations
• Grants
• Scholarships
• Research Opportunities
• Equipment
• Capstone Projects
• Speaking opportunities here and there

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Elements for SuccessEvaluation criteria for Key
Schools

• Recruiting results
• Research/Technology
• Curriculum
• Projects/Programs
• Faculty
• School Ranking (Gourman)
• Advisory Boards/Affiliates Program
• Minority Programs
• Alumni/Community Relations/Outreach

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Example Interactions

• TekBots
• Provide seed funding for 4 years
• Tektronix Advisory Team
• Internal and external PR
• Support other industry involvement
• SAE Formula Car / Baja Car
• Equipment donations
• Cash support
• Internal and external PR

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Example Interactions (Cont.)

• Diversity Programs
• Womens Mentorship Program
• Program to encourage women enrollment in
  Engineering
• Society of Hispanic Engineers
• Research
• CDADIC
• Substrate Coupling
• Interconnect Modeling

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Example Interactions (Cont.)

• Equipment
• Undergraduate labs EE, ME
• Specific research centers
• Scopes, Logic Analyzers, Spectrum Analyzers,
  Communications Test, Video Test, Signal Sources

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Example Interactions (Cont.)

• Recruiting
• Career Fairs
• IEEE Dinners
• Interns / MECOP
• CDADIC (http//www.eecs.wsu.edu/CDADIC/members/)
• Direct grad student support
• (OSU Alumni list at Tektronix is a Whos Who of
  the top engineers in the company. We do let a
  few outsiders sneak in, though)

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Example Interactions (Cont.)

• Participation
• IEEE Seminars
• Industrial Advisory Board
• SW Engineering Contest
• Senior Projects
• INSPiRE program
• ETIC (Engineering Technology Industry Council)
• Curriculum Advisory support
• Football games (need to get in the Basket Ball
  loop)

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Lessons learned

• Industry
• Consistency
• Good times or bad stick with it, but adjust
• Keep in mind the overall purpose of interaction
  be realistic
• Follow through
• University
• Follow through
• Follow through
• If an industry partner goes to bat for your
  program, and you dont follow through, dont
  bother asking again