Social Media

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Social Media

• Public Relations

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- WHAT IS SOCIAL/NEW MEDIA? -

• Text
• Images
• Audio
• Video
• Delivered using new online tools.
• Few barriers to entry
• Promoted by Long Tail Theory

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- Long Tail Theory -
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- TOOLS OF THE TRADE -

• RSS
• Aggregators
• Blogs
• Podcasts Vidcasts
• Wikis
• Social Networks
• Social Bookmarks

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- PUSH/PULL IS KEY -

• RSSReal Simple Syndication
• Incorporated into new browsers
• Allows for quicker delivery of more content

USA Today
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- INFO FROM CONCENTRATE -

• Newsgator

• Windows Live

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- BLOGS -

• Short for Weblog
• Online journal in reverse chronological order
• Conversations take place through posts and
  comments

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- PODCASTS VIDCASTS -

• Multimedia files delivered via RSS
• Allows for time-shifting
• John Doe Radio/TV Show

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- WIKIS -

• Web site that users can add to/remove from
• Great for collaborative authoring
• Task time management
• Wikipedia is prime example

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- SOCIAL NETWORKING -

• my space

• MSN Spaces

• Linked In

• Facebook

• Second Life

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- H RELEASE -

• Hybrid release
• Tagged for optimization
• Contains basic info in bullet form
• Adds links to more information, approved quotes,
  access to graphics, video or audio.
• Shift Communications

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- SOCIAL BOOKMARKING -

• Digg
• del.icio.us

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- PROS OF SOCIAL MEDIA -

• Target niche markets
• Consumer evangelists
• Measurable in some cases
• Continues the conversation
• Content on demand

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- CONS OF SOCIAL MEDIA -
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- CONS OF SOCIAL MEDIA -

• Give up message control
• Provide conduit for negative feedback
• Lack of transparency can kill credibility
• Can lead to internal communication leaks /
  unauthorized posts

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- WHATS NEXT? -

• PR is poised to take center stage
• Business will turn to PR for social media
  services
• Influence 2.0
• Now is your time to shine!

Keith OBrien Commentary
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Any Questions?

• blog.communicateyoursuccess.com

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