How it all works

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How it all works!
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Saddleback SEO your partner in marketing

• When you choose us as your SEO firm, we become
  your partner in marketing.
• Youll have
• A dedicated aggressive program uniquely tailored
  to your needs
• Continued monitoring
• Help with all your internet marketing

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A two-part integrated Marketing Solution

• Increased visibility for your website and,
  ultimately, your company.

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Initial meetings

• We meet with you over several weeks to better
  understand your company, asking questions about
  your customer base, your products/services and
  your vision for the future
• All of this information allows us, as your
  marketing partner, to better serve your needs.

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Optimization Setup

• Improved site ranking (optimization) by using
  keywords, relevancy and trust
• After the meetings are complete, we will analyze
  and optimize your current website providing a
  detailed statistical report on the successes and
  failures of your current online marketing
  strategy
• Dont have a website? Well build one from
  scratch that is completely optimized and ready
  for our strategic marketing

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Optimization Setup Keywords

• Potential customers use specific words or phrases
  to find you, called keywords
• We analyze the most frequently used keywords for
  your product and employ them within your site
  pages

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Optimization Setup Relevancy

• Search-engine results are based on relevancy to
  keywords entered
• Many factors that determine relevancy eg
  placement and frequency of keywords (too many or
  too few), number of visits, link analysis etc.

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Optimization Setup Trust
Relevant keyword analysis
Increased Search Engine Relevancy
External Weblinks
TRUST
Increased Crediblity
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Improving Performance

• We improve performance through
• Properly optimized site through detailed and
  relevant keywords
• Recommendations for adding dynamic elements to
  your site, eg
• dramatically increased usability of your
  website, lending credibility to your company and
  helping to inform potential customers.

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Off-Site Marketing Program

• Using keywords and relevancy alone may take
  several years to build up trust
• Off-site marketing program will drive traffic to
  your site and builds trust by way of external
  links
• Youll see the increase in traffic to your
  website within weeks because it is uniquely
  tailored to your needs

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Off-site marketing strategies (examples)
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Monthly Monitoring

• Monthly monitoring and reports will include
• Number of hits (or visitors)
• How they are finding you
• Which articles, podcasts or pages are generating
  the most traffic
• Which of your pages is the most popular

Well tweak the program to fit the ever changing
internet climate or adapt to your growing needs.