Bruce Davis Freemarket

1
Bruce DavisFreemarket

• Money at the intersection of culture, economy and
  society a social life of money and the inside
  story of www.zopa.com
• bruce_at_deep-hanging-out.com

2
The New Barn Studios Collective
Ethnographic entrepreneur Or entrepreneurial
ethnographer?
3
Context a social life of money
4
A quick example
When is an ISA not an ISA?
5
From object to thing
Shift from looking at what a product does to
what meaning it creates
6
What if ....?
7
Key themes

• Increasing disconnection between the individual
  and the institutions / public meanings of money
  and economy
• Breakdown of trust and social relations
• Divergence of values, goals and ideals
• Even the beginning of banks not trusting other
  banks.
• Consumers are ahead of the curve
• No longer relevant to talk about adoption, but
  adaptation, domestication and interpretation.
• Consumers are actively creating their own
  meanings and usage of money products (as
  individual entrepreneurs).

8
Types of adapters - money

• Traditional Entrepreneurs - portfolio against
  uncertainty
• Lifestyle Entrepreneurs place in the sun
• Domestic Entrepreneurs surplus and abundance
• Personal Entrepreneurs guilt free enjoyment/
  play the system

9
(No Transcript)
10
(No Transcript)
11
(No Transcript)
12
(No Transcript)
13
A place to create your world of money?
Growth/fluidity
Traditional Entrepreneurs
Lifestyle Entrepreneurs
Everyday Entrepreneurs Tangible/Place Human/Social
Control/Confidence Real alternative
subjective
objective
Domestic Entrepreneurs
Personal Entrepreneurs
Surplus/Stability
14
Transforming valuefrom needs to creating meaning
8 per cup
4 per cup
15
www.zopa.com
16
Loan as gift?Interest as reciprocation?
17
Cultural catalyst? Cultural medium?
18
Freeing up the market?

• www.Mysociety.org the flow of political (small
  p) ideas.
• www.Dothegreenthing.com the flow of green ideas
  and practices.
• www.quickheart.com from process to buying
  experience.

19
Imagining money...
"Perhaps to be too practical is madness. To
surrender dreamsthis may be madness...and
maddest of all, to see life as it is and not as
it should be." Don Quixote, Miguel de
Cervantes