Welcome to

1
As of June 20.
Welcome to Integrated Marketing Communications
(IMC)
2
Agenda on June 26

• Overview Introduction of the Course
• Syllabus
• Student Data Sheet
• Chapter 1 Introduction to IMC

3
Class Structure
First Session

• Review of the previous class 10 Min.
• Chapter Overview (Focus on blank slides)
  40Min.
• Class Activities (VCR, Case, Game ) 20Min.
• Review of todays class (Self test questions)
  10 Min.
• Overview of the next class 10 Min.

Break 15 min.
Second Session

• Same as the first session if we cover chapter
• Or, In class group project, Exam, Presentation

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After taking this course, you will be able to

• understand the core concepts of Integrated
• Marketing Communications (IMC)
• understand the role of IMC, and the
  professionals
• who practice it, in an organization
• gain hands on experience in the creation of an
• advertising campaign, PR, sales promotion and
• other promotional mix
• have insights into the real world of marketing
• communication
• how to plan, execute and evaluate IMC

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Introduction

• What is IMC?
• How is it different from regular marketing?

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• Marketing
• Process of planning and executing the conception
  pricing, promotion and distribution of ideas,
  goods and services to create exchanges that
  satisfy individual and organization goals

• IMC
• Focus resources
• on coordinating
• ______________ along with other marketing
  activities
• to ___________ with
• a firms customers

_________________ _________________
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How are we going to achieve our goals?

• Multi-media presentations
• Interactive discussions
• Group exercises
• Tests
• Your Participation

Please keep current with your readings and
enjoyment
8
Syllabus

• Text
• Objectives
• Grades
• Policies
• Projects

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Syllabus
Text

• Belch and Belch,
• Advertising and Promotion.
• An Integrated Marketing
• Communications Perspective
• (7th Edition)

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Syllabus
Course Objectives

• Overview of IMC
• Role of IMC and Professionals
• Ad. campaign, PR, sales Promotion and others
• Insights into the real world of marketing
• communication

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Syllabus
Grades

• 3 exams (60)
• Personal Ad (5)
• 2 In-class group projects (10)
• IMC Plan (20 Pres. 10, Paper 10 )
• Attendance (5)

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Syllabus
Grades

• Grades will be posted on My UCF
• -activate My Grades
• -update your e-mail address in My UCF
  e-community
• The others (class notes, assignments, agenda
• announcements etc.) can be downloaded from
• my website
• - www.bus.ucf.edu/slee

13
Syllabus
Policies

• Maximum 1 absence
• No cell phones in class
• No conversations with fellow classmates
• No web search
• No make-up exam and No late work
• except for documented emergencies
• No final grades will be rounded

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Syllabus
Group Projects

• In-class Group Projects
• -Submit at the end of class on the date
  assigned
• e.g.) UCF Ad, PR, Sales Promotion and
• Outdoor Campaign Development

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Syllabus
Group Projects

• IMC Plan
• -Design of comprehensive integrated
  marketing
• communication (IMC) plan.
• e.g.) Universial Orlando IMC Plan
• Marketing Plan, Promotion
  Situation Analysis
• IMC Mix (Ad, PR, Sales
  Promotion, Direct Marketing)
• Media Mix.
• -Presentation in class on the date assigned
• -Written report

16
Syllabus
Individual Project

• Personal Ad
• -Develop and execute a creative ad campaign
  to sell
• YOURSELF!
• -Print Ads, Radio Commercials, TV
  commercials,
• Non traditional Ads or combinations of the
  above.

17
Student Data Sheet

• Fill it out and turn it in today (June 26)

18
Signature Page

• Read carefully and choose option (A or B)
• Sign and turn it in by June 28

19
Group Project Personal Ad (Members Pres. Date)

• Make your group 4-6 persons
• Fill out group nick name and
• group members name
• Select Personal Ad Presentation Date
• (Optional if you would like to present and
  get
• two extra credits)
• Submit it by June 28

20
Next Class (Second Session)

• Chapter 1 Introduction to IMC
• Fill out student data sheet and turn it in
• at the end of class.