Multiply Your Division Audience

1
Multiply Your
Division Audience

• Division Leadership
  Conference 2001

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Why Multiply Your Audience?

• Part of Societys mission
• Part of your employers mission
• Advances careers of members
• Attracts members, speakers, authors
• Influences others in a positive way

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What Can A Few Do?

• Hard to reach public, media audiences
• Are the barriers insurmountable?
• Need six members to stand up NOW!

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What Six Members Did

• Alerted us to news opportunities at meetings, in
  journals
• Spoke to reporters
• Worked with us on news projects
• Reached 96 million people through media coverage
  of chemistry

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Never a Better Time

• Public receptive to chemists, chemicals, and
  chemistry
• ACS public opinion research shows positive
  perceptions

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Public Relates to Everyday Life

• Positive aspects of chemicals linked with
  familiar issues
• Need to relate messages to their world
• Health, environment, food, home topics

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Chemistry Ranks High with Public

• Top-of-mind science
• They see chemists as
• Visionary
• Innovative
• Results-oriented
• Lets reinforce that image

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Many Paths to Reach Your Audience

• Journal articles
• Meeting papers
• Historic Chemical Landmarks
• Serving as experts for news media
• Working through a public relations chair

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Journal, Meeting Authors

• ID hot topics
• Help prepare news materials
• Participate in interviews, news conferences
• Share expertise with reporters

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Historic Landmarks

• Shed light on chemistry of past
• Divisions nominate
• Competitive process
• Event, booklet, outreach activities
• New web site, educational material

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Expert Sources for Media

• Comment on news, new research
• Explain chemistry in simple terms
• Willing, available to be quoted
• Provide perspective

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Division PR Chair

• Coordinates PR action
• Helps ID news
• Facilitates your involvement
• More than half the divisions have one!
• Many models

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Division PR Chairs

• Serve for 3 years
• Participate in training workshop
• your response will determine whether a special
  divisions-only workshop will be held!
• Web training guide, email alerts
• Help from headquarters

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Back to Those Six Members

• New recognition Newsmakers
• Journal editors,authors
• Meeting presenters
• Division officers
• Individual members
• At fall meeting

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Put Communications on Agenda

• Encourage members to participate in PR
• Share benefits of communication to profession,
  members
• Great recruitment tool!
• Appoint a PR chair, send to workshop
• Report to members on audience reach