Campaign Strategy

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Campaign Strategy
POLIO
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Goals..goals..goals..

• Ultimate goal complete eradication of polio in
  the four countries remaining.
• Long term goals Complete eradication of polio in
  India- one of only four countries remaining
  afflicted with polio.
• Raise 100,000,000 through Rotary International
  in order to have the Bill and Melinda Gates
  Foundation match their donation.
• -Rotarys U.S 100 Million Challenge-
• Short term goals Raise funds in order to
  purchase the oral polio vaccine for three regions
  in India.

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Targeting
Target areas of India Uttar Pradesh (near Delhi
in Haryana) and Bihar. Location- Northern
regions bordering Nepal.
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Statistics

• Haryana- approx. 426,472 children born in a
  year.
• 35,539 children born in a month
• Uttar Pradesh- approx. 3,560,469 children born in
  a year.
• 296,706 children born in a month.
• Bihar- approx. 1,734,676 born in a year
• 144,557 children born in a month

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Oral Polio Vaccine (OPV)

• OPV is supplied in 2ml vials
• Two drops of the vaccine is equivalent to one
  dose.
• There are a total of twenty doses per vial (40
  drops per vial)
• According to Rotary International, three drops of
  the OPV are administered in order to alleviate a
  child of the chances of becoming inflicted with
  the virus
• After calculations- 13 children can be vaccinated
  and saved per one 2ml vial of OPV

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Lets break it down

• 13 children can be vaccinated per one 2ml vial
• At only 0.08 cents/dose, 1.60/vial.
• Haryna - 4,374.05 is needed to vaccinate all the
  children born in one month
• Uttar Pradesh - 36,518.40 is needed to vaccinate
  all the children born in one month
• Bihar - 17,791.63 is needed to vaccinate all the
  children born in one month
• In total 58,684.06 is needed for the total
  vaccination of children born in these regions for
  one month

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Targets

• At Hofstra University
• Primary University president, administration,
  Rotarians, Board of trustees
• Secondary Alumni, faculty, student body, donors
• Tertiary students relatives, local communities,
  affiliated hospitals within the Town of Hempstead

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Targets

• In our home towns
• Primary local town supervisors, town hall,
  councilman
• Secondary teachers, town workers, business
  owners, entrepreneurs
• Tertiary Leaders of community organizations,
  religious organizations

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Actions and Events

• At Hofstra University
• Fundraising
• Setting up stations to raise money at sports
  events (JETS)
• Raffling
• Awareness day in March (Rotary National
  Immunization Month)
• Propose fundraising at the Presidential
  Preliminaries
• Emailing students with the Rotary donation
  website
• Facebook

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Actions and Events

• In our Home Towns
• Set up event with approval of Town Supervisor
• Door to Door
• Town fair promoting awareness and fundraising
  on Polio
• Sending out letters with donation information
• Speaking with local Rotary International Groups
• Auctions
• Sponsored Event 3 Legged Legacy, Polio Parade

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• "When my child grows up, he will walk on his own,
  he will walk on his own two feet, and that is the
  greatest gift of all