Gaining A Marketing Edge

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Gaining A Marketing Edge

• Lori Cotillo Dave Morrissey

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Training Session Objectives

• Review various marketing tools to incorporate
  into your selling effort
• Provide ideas that are of little, or no cost
• Review high impact samples

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Marketing Tool Benefits

• Differentiating Your Business
• Make your business stand out with creative ideas
• Gain a competitive advantage
• Increase efficiency
• Reach more people with less effort
• Extend your marketing arsenal
• Employ varied methods to reach your prospects
• Professional appearance
• Leave a positive impression on prospects and
  customers.

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E-mail Marketing Solution

• Swiftpage is an on-line e-mail service.
• Develop manage e-mail campaigns
• View detailed graphical reporting
• Choose from 60 pre-built templates
• Create surveys
• Access a variety of reports
• Open, Click, Bounce
• Opt-outs
• Click through scoring

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NEW PRODUCTS FOR FALL
Sample Swiftpage
PROGRAM-PRICING MANUAL
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Swiftpage E-Mail Solution

• Integrates with numerous programs
• ACT!
• SalesLogix
• Microsoft Outlook
• Microsoft Excel
• Pricing starts at 14.95/Month
• www.swiftpage.com

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Sample Marketing Tools

• High impact
• Makes a big first impression

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• 54 Caldwell Road
• Stillwater, NY 12170
• As the 1 art based fundraiser in the country, we
  have nearly 20 years of experience
• striking the right balance between inspiring
  creativity in students and creating strong
  profits
• to support school programs. Our high energy
  programs feature
• 33 profit margins
• An exciting new product line
• Free paper, marketing materials and lesson plans
• Free shipping and handling on most school orders
• For more details contact me today. I will
  respond to your inquiry in a flash.

STAMP
ADDRESSEE LABEL
Original Works will make it a hit
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Sample Marketing Tools

• Gets right to the point
• Proven history of producing activity for any
  business type

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• 54 Caldwell Road
• Stillwater, NY 12170
• As the 1 art based fundraiser in the country, we
  have lots of experience making
• big impressions with our programs. And
  confirming early for next year ensures
• you receive the most desirable processing dates,
  not to mention program
• advantages such as
• 33 profit margins
• An exciting new product line
• Free paper, marketing materials and lesson plans
• Free shipping and handling on most school orders
• Contact us today for details. And start the next
  school year off with a bang.

STAMP
ADDRESSEE LABEL
With Original Works it will be a blast!
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Sample Marketing Tools

• Low cost
• Produces fast results

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Sample Marketing Tools

• Allows your message to be seen immediately
• Your message gets read

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• Hi Jim!  
•  
• Original Works would like to invite Bay
  Montessori families to participate with us in the
  2008-09 school year.  Your
• families were quite supportive of this when we
  worked together in 2005. We work with thousands
  of schools across the
• country who have struggled to find an interesting
  and enjoyablefundraising program.
• We are the company which takes students artwork
  reproduces it onto mugs, magnets a variety of
  products, with a
• total of 25 from which to choose.  Families
  really like our programs with the emphasis on
  creativity.  Our products make
• great keepsakes and custom-made gifts.
• Here is a brief list of program benefits that may
  help you in speaking with others at your school 
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• - Our company's products, which
  reproduce student's creative artwork
  are excellent confidence-boosters 
• - The program can be used as a school fundraiser
  or simply as a school service, similar to school
  photos
• - We provide art paper, lesson plans,
  Coordinator's Guide and promotional
  materials free of charge  
• - No door-to-door selling 
• - Most schools enjoy free shipping handling for
  delivery of orders
•  
• Attached please find our new brochure and program
  / pricing insert. Weve increased profits and
  added new

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Get Crafty!
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More Marketing Ideas!

• Gift Certificates
• ½ price to Reps
• New or Repeat schools
• Beef-up what the school gets
• Purchase ahead
• Gift Cards
• Coffee shop, restaurant, book store
• Gas Card

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and More Marketing Ideas.

• Creative Calling Cards
• Business card options
• Brochure options
• Signing Repeat Schools
• Get into the Season
• Car Magnets
• www.vistaprint.com

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Summary

• There are a variety of useful and powerful tools
  available in todays market
• Research before purchasing
• Check out the websites
• Attend an on-line webinar
• Talk to friends or business associates
• Start small and build
• Tools provide support not substitution

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Thank you and Have a Terrific Day!