HPSD Strategic Directions

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Harnessing the Power of Global Information
26 Jan 99
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VISION / KEY MESSAGES

• Sponsor companies have the necessary expertise
  and vision to help customers architect and
  implement the IT environment of the new millenium
• The Internet is changing the reach of mission
  critical applications beyond the domain of
  back-office business environments into everyday
  life - work, play and learning
• Collectively, the sponsor companies represent
  the industrys leading supply chain for mission
  critical applications
• Strategic alliances are critical for the future
  of computing

26 Jan 99
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OBJECTIVES

• Create marketing momentum in the large-enterprise
  accounts market, by demonstrating that only
  select IT vendors are shaping the future of
  Mission Critical Computing
• Create a world-wide communication platform for
  those select IT industry shapers to articulate
  their vision for IT beyond the year 2000
• Create a non-competitive communication platform
  for the selected influential IT vendors to
  express their specific role in defining and
  delivering Mission Critical Computing into the
  next Millennium
• Provide attendees with different possible
  directions towards implementing an IT
  architecture for Mission Critical Computing

26 Jan 99
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BURNING BUSINESS ISSUES

• Globalization (as a result of the Internet)
• Re-engineering (primarily supply chain)
• Deregulation
• Re-invention of business-to-consumer relationship
  (customer satisfaction, customer reach)
• Year 2000
• EURO
• NEW MISSION CRITICAL COMPUTING

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HOW ?

• A series of highly visible world-wide
• events combining
• Keynote Presentations (Plenary Session)
• Theme Presentations (Track Sessions)
• Sponsor Hospitality Suites

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SPONSORS

• 6-7 Platinum Sponsors
• 10-15 Gold Silver Sponsors

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PLATINUM SPONSORS
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SPONSORSMCC WIESBADEN

• GOLD SPONSORS
• SILVER SPONSOR

• Platinum Technology
• MorseData
• Ariba Technologies
• Netscape
• Interworld
• Comline
• SIMAC
• J.D. Edwards
• Maxpert
• Broadvision
• Ascad
• Update Marketing
• Stratus

26 Jan 99
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SPONSORSMCC LONDON

• Platinum Technology
• MorseData
• Ariba Technologies
• Acuma
• Interworld
• Netscape
• Stratus

• GOLD SPONSORS
• SILVER SPONSOR

26 Jan 99
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KEYNOTE SPEAKERSMCC WIESBADEN

• Carola Ferstl N-TV Presenter
• William Russell Hewlett-Packard Vice
  President and General Manager, Enterprise
  Solutions and Services Group
• J. Menno Harms Hewlett-Packard Vorsitzender
  der Geschäftsführung
• Mark Jarvis Oracle Corporation Senior Vice
  President, Worldwide Marketing
• Gary Daichendt Cisco Systems Executive Vice
  President, Worldwide Operations
• Bob Dutkowsky EMC Computer Systems Executive
  Vice President, Markets and Channels
• Wolfgang Kemna SAP AG Geschäftsleitung,
  Vertrieb und Marketing
• Professor Peter Glötz University of
  Erfurt Rektor der Universität Erfurt und
  Professor für Kommunikationswissen
  schaften
• Dr Lothar Späth Jenoptik AG Vorstandsmitglied
  der Jenoptik AG
• Martin Bangemann European Commission Mitglied
  der Europäischen Kommission, IT Stategy

26 Jan 99
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KEYNOTE SPEAKERSMCC LONDON

• Dr. James Bellini Journalist Journalist and
  Business Correspondent
• Ann Livermore Hewlett-Packard Vice - President
  General Manager, Enterprise Computer
  Services Organisation
• James Richardson Cisco Systems President,
  Europe, Africa Middle East, Senior
  Vice-President, Cisco Systems
• Bob Dutkowsky EMC Computer Systems Executive
  Vice - President, Markets and Channels
• Kevin Gibson SAP, UK Managing Director
• Kenneth Clarke Member of Parliament QC, MP
• Adair Turner Confederation of British
  Industry Director-General
• David Henderson PricewaterhouseCoopers European
  Leader of IT Strategy
• Philip Crawford Oracle Corporation UK
  Ltd Managing Director, UK Ireland
• Eddie Jordan Jordan Racing Team Manager
• Ian Smith British Telecom Managing Director,
  BT UK Customer Services

26 Jan 99
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TRACK SESSION SPEAKERSMCC WIESBADEN

• Nick Earle Hewlett Packard Vice President and
  Director of Marketing, Enterprise Computing
  Solutions Group
• Guido Jouret CiscoSystems IS Manager EMEA
• Klaus März Oracle Corporation Director
  Applications DACH
• Kai Göttmann Oracle Corporation Produkt Manager
  Electronic Commerce
• Michael Klemen SAP AG Corporate Director, Sales
  Marketing, Europe
• Malte Rademacher EMC Corporation Marketing-Leiter
  
• Bobby Lent Ariba Technologies Vice President,
  Business Development
• Paul Tatro Platinum Technology Executive Vice
  President, International Operations
• Dominic Juhasz
• Andreas Behrmann Comline Teamleiter Consulting
  Vorstand
• Travis White J.D. Edwards Vice President,
  European Marketing
• James Waller MorseData Executive Director
• Thomas F. Kollbach Simac Ict GmBH Geschäftsführer
  
• Charles Rich Interworld Director of Startegy
  and Planning

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TRACK SESSION SPEAKERSMCC LONDON

• Nick Earle Hewlett Packard Vice President and
  Director of Marketing, Enterprise Computing
  Solutions Group
• John Golding Hewlett Packard Managing Director
• Phil Smith Cisco Systems
• William Plant Oracle Finance Director, EMEA
• Astley Gayle EMC Business Development Manager
• Patrick King PriceWaterhouse Coopers European
  Leader of E-Business, Partner
• Graham Whitehead British Telecommunications
  PLC Advanced Concepts Manager
• Peter Macleod British Telecommunications
  PLC Director, Multi-National Sales and Service,
  BT Global
• Bobby Lent Ariba Technologies Vice President,
  Business Development
• James Waller MorseData Executive Director
• Charles Rich Interworld Director of Strategy
  Planning
• Paul Tatro Platinum Technology Executive Vice
  President, International Operations

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TARGET AUDIENCE

• Senior IT decision-makers and Finance Directors
  in Fortune 1000 organisations
• Managing Directors and Directors of Strategy
  Development and Business Development

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VENUES DATES

• Das Kurhaus, Wiesbaden, Germany
• February 11-12, 1999
• The Queen Elizabeth II Conference Centre, London,
  UK
• February 23-24 , 1999
• China World Trade Center, Beijing, China
• May 24-25, 1999

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VENUES
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TRACK 1

• TECHNOLOGY AS THE CATALYST FOR
• INNOVATION
• In the past five years the Internet has
  revolutionised how companies interact with their
  customers. But the revolution is still
  continuing. Companies are talking of information
  utilities and appliances which will be as
  pervasive as the electricity grid is today. We
  already have the ability to build intelligence
  into just about any device. As these technologies
  create new markets only the swiftest entrants
  will succeed and prosper.
• Track 1 will give you a valuable insight into the
  strategic potential of the latest technological
  advances in terms of their ability to transform
  the way we live and work.

(Subject to change per location)
26 Jan 99
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TRACK 2

• TECHNOLOGY AS A DIFFERENTIATOR
• The Internet, call centres, smart cards and
  customer information systems, to name but a few,
  are all enabling companies to differentiate
  themselves from the competition. Track 2 will
  examine why information is becoming the currency
  of leadership and how companies can capture and
  utilise it to master the market.

(Subject to change per location)
26 Jan 99
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TRACK 3

• TECHNOLOGY AS AN ENABLER OF
• OPERATIONAL EXCELLENCE
• For any organisation doing the right thing is
  vitally important but, unless there is an equal
  focus on doing things right the positive impact
  will be lost. Track 3 focuses on how technology
  can be harnessed to accelerate administrative
  processes, manage and disseminate corporate
  knowledge, promote operational excellence and
  drive cost out of the organisation

(Subject to change per location)
26 Jan 99
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TRACK 4

• EUROPEAN MONETARY UNION
• The Euro is the single most important economic
  change that companies have faced for decades.
  Many factors, such as price transparency, supply
  chain management, treasury and organisational
  optimisation, must be considered. This track will
  give Managing Directors and Financial Directors
  the opportunity to assess this business critical
  issue, after just two months of operation, and
  learn how it can be harnessed for competitive
  advantage.

(London, Tuesday 23rd February only)
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TRACK 4

• THE TECHNOLOGICAL ALLIANCE
• Information technology is already being used to
  enhance physical and intellectual supply chains.
  From FMCG to automotive, electronics to retail,
  companies are tuning their supply chains for
  competitive edge. But IT can also be used to
  develop virtual business communities which create
  additional wealth by integrating transactions
  (supermarkets offering banking services at the
  checkout, for example). Track 4 will explore both
  of these opportunities

(London, Wednesday 24th February only)
26 Jan 99
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PLATINUM SPONSOR Speaking Opportunities

• Designate one keynote speaker for the plenary
  session
• Designate one track speaker one track
  roundtable speaker

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PLATINUM SPONSOR325,000 for all events

• Prominent logo positioning on all brochures,
  letterhead and collateral materials
• High-level speaking opportunities
• 4-color ad in the MCC program
• Attendee list

• 36m2 of exhibit space
• Prominent positioning of banners in exhibition
  and registration areas
• Web site link
• 20 attendee delegate badges
• Additional delegate badges available at 30
  discount

26 Jan 99
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GOLD SPONSOR40,000 per event

• Prominent logo position in all brochures,
  letterhead and collateral materials
• The right to designate one speaker for a Track
  Session
• 4-color ad in the MCC Program
• 2 booths or 2 cubes of exhibit space.

• Prominent positioning of banners in exhibition
  and registration areas
• Web site link
• 10 attendee delegate badges
• Additional delegate badges available at a 30
  discount
• Attendee list

26 Jan 99
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SILVER SPONSOR25,000 per event

• Positioned logo on all brochures and collateral
  materials
• 4-color ad in MCC program
• 1 booth or 1 cube of exhibition space
• Banner in Exhibition and registration areas
• Web site link

• 5 attendee delegate badges
• Additional delegate badges available at 30
  discount

26 Jan 99
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EXHIBITOR8,000 per event

• Company name listed in show guide
• 1 exhibit booth or 1 cube of exhibit space
• 2 attendee delegate badges

26 Jan 99
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MISSION CRITICAL COMPUTINGCONFERENCE SCHEDULE
MCC WIESBADEN - DAY ONE
26 Jan 99
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MISSION CRITICAL COMPUTINGCONFERENCE SCHEDULE
MCC WIESBADEN - DAY TWO
26 Jan 99
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MISSION CRITICAL COMPUTINGCONFERENCE SCHEDULE
MCC LONDON - DAY ONE
26 Jan 99
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MISSION CRITICAL COMPUTINGCONFERENCE SCHEDULE
MCC LONDON - DAY TWO
26 Jan 99