End2Ends Content Management

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End2Ends Content Management
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Processes within the Mobile Content Delivery Chain
Content Consumption
Content Billing
Branding Promotion
Campaign Management
Retail Content Management
Content Provider Management
Content Sourcing
Technical Content Management
Content Delivery Solution
Content Development
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End2End offers different levels of Outsourcing
Option AOutsourced Technology
Option DFull Outsourcing
Option CTechnology Sourcing Retail
Management
Option BOutsourced Technology Content
Sourcing
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Content Services

• Content Provider Communication
• Contract Negotiation
• Technical Assistance
• Gathering Roadmaps
• Content Provider Reports

• Content Selection
• Portal Management
• Lifecycle Management
• Reporting Analyses

• Business Plan
• Campaign Setup
• Reporting Analyses

• SAS Reporting
• Billing
• Settelment

• Content Portfolio
• Market Screening
• Sourcing
• Contracting
• Content Type Roadmap Packaging
• Multiple Business Models

• Device Configuration
• Uploading
• Testing QA
• Transcoding
• Exporting

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Content Portfolio

• Millions of content items from over a hundred
  providers around the world.
• Global and local content.
• Branded and white label content.
• All major content types (e.g.games, ring tones,
  music, video, applications).
• All major genres (e.g. sports, action, adventure,
  evergreens, adult, cartoon, fun, kids).

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Content Sourcing Selection of End2Ends Content
Provider Partners
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Partial Outsourcing Option A
Option AOutsourced Technology

• End2Ends CDS used for content delivery and
  technical content management.
• Customer responsible for sourcing of content
  either directly from original content providers
  or aggregators.
• Technical content management including testing,
  QA and upload of content to End2End CDS handled
  by End2Ends dedicated content management team
  based in Denmark.
• Customer responsible for content provider
  management including monthly reporting and
  revenue settlements as well as campaign
  management.
• Customer responsible for content management
  including selection and pricing of content for
  special promotions and analysing of end-user
  behaviour.
• Example customer Vodafone UK

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Partial Outsourcing Option B
Option BOutsourced Technology Content
Sourcing

• End2Ends CDS used for delivery, technical
  content management as well as content sourcing.
• End2End responsible for sourcing of content
  offering based on a combination of End2Ends
  existing content portfolio and content sourced
  specifically for customer.
• Technical content management including testing
  and upload of content to End2End CDS handled by
  End2Ends dedicated content management team based
  in Denmark.
• End2End responsible for content provider
  management including communication, monthly
  reporting and revenue settlements as well as
  preparation of campaigns.
• Customer responsible for content management
  including selection and pricing of content as
  well as organising special promotions with
  content providers.
• Example customer Proximus Belgium

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Partial Outsourcing Option C
Option CTechnology Sourcing Retail
Management

• End2Ends CDS used for content delivery and
  charging management.
• Technical content management including testing
  and upload of content to End2End CDS handled by
  End2Ends dedicated content management team based
  in Denmark.
• End2End responsible for content provider
  management including communication, monthly
  reporting.
• End2End responsible for retail content management
  including selection, lifecycle management pricing
  of the content on portal.
• Example customer Vodafone New Zealand

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Full Outsourcing Option D

• End2End responsible for content sourcing
  offering based on a combination of End2Ends
  existing content portfolio and content sourced
  specifically for the local needs of customer.
• End2End closes all contracts with content
  providers.
• End2Ends CDS used for delivery and management of
  content.
• Technical content management including testing
  and upload of content to End2End CDS handled by
  End2Ends dedicated content management team based
  in Denmark.
• End2End responsible for content provider
  management including monthly reporting and
  revenue settlements.
• End2Ends content manager responsible for content
  management including screening, selection of
  content for campaigns, content pricing, analyses
  of market and end-user behaviour.
• Example customer Optimus Portugal

Option DFull Outsourcing
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F o r m o r e i n f o r m a t i o n p l e a
s e v i s i twww.end2endmobile.com
Expertise Experience - Innovation