StudyLink - The Vision

1
StudyLink - The Vision

• Helping people realise their potential through
  learning - by creating the number one global
  education placement service.

2
StudyLink - By Numbers

• Operating for 12 years
• 30-40 people
• 5 countries - Oz, UK, US, India, Japan
• 700 education institution clients
• 200,000 applicants per year
• 4 million unique users per year

3
StudyLink Business Model

• Traditionally advertising
• Transitioning to transaction
• Always technology focus

4
Transaction - Student Placement

• Traditional education agent market
• Our USP - Student First - Service is everything,
  Choice is critical
• Use internet to source applicants and counsel
• In-country support available
• Online tracking and management of application
• Document scanning and pdf file management
  (central hub for certifying originals)

5
Marketing

• Dont do SEO
• Partner with portals attracting target users
  (Guardian Newspaper in UK Yahoo Asia, UK, India
  etc)
• Content is key
• Word of mouth
• Service is key

6
(No Transcript)
7
(No Transcript)
8
Internet word of mouth

• Cost effective delivery of quality service
• 24/7 enquiry routing - local language advice
  (auto and ad hoc)
• central dbase records all interaction
• live chat assistance
• blogging and discussion
• Dont ignore offline - integrated user experience

9
Future?

• Connect applicants and schools (audio/video
  interviews) - Skype etc
• RSS distribution of course content
• Sales channel in the field

10
4 million students a year One student at a
time Putting the Student First
Questions?