LISA WARNER

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LISA WARNER

• DETROIT SHOREWAY AND THE WOODLAND AREA
• ECO-VILLAGE II?

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INTRODUCTION

• Detroit Shoreway Community Development
  Organization
• Eco-City Cleveland
• Eco-Village Cleveland
• W 58th Townhomes
• 2004

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INTRODUCTION

• Green Building
• Environmentally friendly
• Sustainable, quality construction
• Transit-oriented development
• W 65th Street RTA Station
• Site (reused), construction (conserves), design
  (energy efficient)

Builders of new homes typically generate about
3,000 pounds of wood, 2,000 pounds of drywall and
600 pounds of cardboard as waste for the average
2,000-square-foot home.National Association of
Home Builders Research Center, 2001
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PROBLEM STATEMENT

• The Eco-Village has sold out completely and
  remains a valuable asset to the Detroit Shoreway
  neighborhood.
• Eco-City Cleveland and other involved parties
  are now looking at the possibility of making an
  east side Eco-Village, or Eco-Village II.
• Is there market demand?
• How similar are these neighborhoods?
• By using market analysis techniques, is it
  possible to determine if the market will absorb a
  second Eco-Village?

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DATA SOURCES

• US Census Bureau, 2000 Data
• Demographic information
• NEOCANDO, Case Western
• Crime statistics
• Eco-Village Cleveland
• David ONeill, Market Analysis Professor
• Dr. Lee, 7-county road map
• www.nhlik.net
• Basic information about Clevelands CDCs

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METHODOLOGY

• Method Analyze readily available information to
  make a good generalization of the local market.
• Market Analysis Techniques
• Housing Units x Median Household Income Buying
  Power
• Percentages of Buying Power tell a lot about the
  market. I.E. about 20 spent on retail goods,
  about 30 for mortgage
• Different Types of Income
• Occupancy and Vacancy Rates
• Compare the two neighborhoods to determine if
  they are similar
• Examine the demographic information

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ANALYSIS

• Side by side comparison of the maps
• Detroit Shoreway is located approximately
  between Detroit and Lorain from W 70th to W 50th
• Second site is located near the corner of Shaker
  Blvd and E 116th/MLK Jr. Dr.
• Hospital closed in 1999

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Overview map
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MEDIAN HOUSEHOLD INCOME
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BUYING POWER
BUYING POWER
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OCCUPANCY RATES
OCCUPANCY RATES
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RACE

• -White
• Black
• American Indian/ Alaska Native
• Asian
• Native Hawaiian/Pacific
• Other
• 2 or more races

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PUBLIC ASSISTANCE INCOME
-Total -With Public Assistance -Without Public
Assistance
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RETIREMENT INCOME
-Total -With Retirement Income -Without
Retirement Income
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CRIME DATA DETROIT SHOREWAY
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CRIME DATAWOODLAND HILLS AREA
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DEMOGRAPHICS
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BUYING POWER

• Detroit Shoreway 95,400,922
• Less people, less money available
• Woodland Hills 158,369,085
• More buying power even though the MHHI is lower
  by about 2,000/household
• Density makes a big difference
• DS 134,150/560/mth
• Woodland 117,600/490/mth
• BP x 30/12/HU/x12months/ x20years
• Retail is different

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CONCLUSIONS

• Local market may not support it, but the
  regional/national market will.
• Go ahead with project
• Niche Market Analysis
• Difficult to determine market
• Many different factors than main stream housing
• Buyers from Chicago

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THE END!