Subscriptions

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Subscriptions

• By Jessy Jex

• Business Manager, SWREG

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Unique Example Adobe Creative Suite

• Customer Purchases Box Copy for 150 - 3000 Full
  Retail Price

Customer Loads Software
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Software Activates/Subscription Starts on First
Run
The first time the software is run, the user is
prompted to Activate and start their
Subscription. Adobe Subscription Manager handles
the Purchase and Activation via interaction with
our system
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Purchase Process w/ Subscription Selection

• After Coupon Code is entered, the purchase
  process starts.
• Subscription Manager starts within our system.
• Customer presented with 2 options, 12 Month
  subscription
• or Month to Month subscription.

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Subscription/Product Activated

• After the purchase is successful, system
  auto-injects key to the Subscription Manager and
  the product is activated.
• Subscription Manager uses Product Activation
  calls to validate the subscription is active when
  it starts and will deactivate the product when
  the subscription expires.

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• Subscriptions for Software

• Acquire new customers that would not have
  purchased
• Lower cart total
• Incentivized by discount subscription prices
• Full version 200, Yearly 125, Monthly 20
• More purchasing options more sales
• Potential to gain additional revenue if
  subscriber decides to purchase full version
• Full Version 200
• Charge 20/month and customer uses product for 6
  months then purchases full version 320

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• Functionality to Consider

• Require clear disclosure at time of purchase
• Obtain Authorization on card initially even if
  trial
• or free for 1st month
• Logic to handle currency fluctuation
• How much did EUR to USD fluctuate so far in 2008?

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• More Functionality to Consider

• Prebill Notifications
• Timing depends on subscription type
• Need good deliverability
• How do you handle bounces?
• Order decline failure logic
• Changes in card and card expiration
• Handling of Refunds and Chargebacks
• Subscriber Management- continual communication
• between software and e-commerce system
• Reporting

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• Successful Subscriptions arent easy

• Complex to build and support
• No one set model numerous variables
• Only available for credit card transactions
• Option with ACH and Paypal
• Sales and revenue depend on how you implement
• Is there clear and continual communication to
  customer?
• Full or partial implementation of all factors

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Questions??

• Subscriptions

For more information on this topic or Digital
River e-commerce solutions, visit our Hospitality
Suite Room A.  For software industry information
and resources, please visit www.developer-resource
.com.
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• Prebill Notifications