Ron Poulin Director, Product Management

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Location Based Services
Ron PoulinDirector, Product Management SignalSof
t Corporation Headquarters Boulder, CO USA
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Outline

• Who is SignalSoft
• Location Technology
• The BM Location API
• BM/SignalSoft Partner Program
• Presence the next wave

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Who is SignalSoft

• Products
• 1 in location-based services with the most
  customers
• End-to-end solutions location gateway,
  location middleware and location applications
• Superior proven products CDMA/TDMA, GSM, 2G
  and 3G
• Products deployed worldwide

Location Applications
Location Gateway
Location Middleware

• Partners
• Channel Partners CMG, Compaq, Comverse, and
  Invisix
• Content Applications Over 300 local.info
  Alliance members
• Location Technology GPS, network-based, E-OTD
• Enterprise IBM and Oracle

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SignalSoft Portfolio
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• Location Technology
• Cell sector
• AFLT
• AGPS

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Network-Based (Cell-Sector)

• Based on use of cell coverage areas, taking into
  account the tower location and cell geography.
• Benefits
• Readily available today
• Compatible with all handsets
• Limitations
• Variable measurement uncertainty (urban to
  suburban)
• Accuracy
• 250m - 20000m
• Remarks
• Adequate for many applications

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Network-Based (AFLT)
AFLT Advanced Forward-Link Trilateration

• Based on handset measurements obtained from
• three cell towers and reported to network element
• for location calculation.
• Benefits
• Medium accuracy as a standalone solution
• Enhanced when combined with AGPS
• Limitations
• Requires modification to MS software
• Network synchronization impacts performance
• Accuracy
• 200m - 450m
• Remarks
• Unique to CDMA networks

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Handset-Based (A-GPS)
AGPS Assisted Global Positioning System

• Based on use of determination of signals
  transmitted by the GPS satellites. Mobile
  receives assistance data (e.g. list of
  satellites in view) from network.
• Benefits
• Highest accuracy achievable today
• Limitations
• Coverage mainly outdoors
• Terminal impact (HW/SW)
• Accuracy
• 10m - 250m
• Remarks
• Suitable for high-end applications

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• The Location API

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SignalSoft Location Studio

• Makes integration easier for Operators and
  Application Developers
• Rich Interfaces provide access to wireless
  infrastructure
• Advanced subscriber billing and client
  accounting (reconciliation)
• Privacy and anonymity features
• Integration with complex network interfaces

GMLC/MPC
LOCATION STUDIO
PRIVACY ACCESS
Subscribers
NETWORK INTEGRATION
LCS Client
TOOLKITS
CLIENT ACCESS
App.Server
Billing
WAP GW
OAMP
SMSC
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Location Studio - Overview
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Location Studio 1.0 SDK
LIA MemberApplication Provider
LIA MemberContent Provider
Location Studio 1.0 Client SDK
Location
Zones
Content
Sign In / Sign Out
Certify
Client Interfaces
Location
Messaging
EventBilling
A/A
XSI
RCI
Content(XSI)
A/A
SGSFContentToolkit
ProvisioningSystem
Accounting
MERI
Privacy and AccessManagement
O M
AccountingSystem
Network Interfaces
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Location Studio 1.0 SDK
Java encapsulation of XML requests for
application developers. Simplifies most common
functions.
Java tools for remote content interface, for
content sharing.
certify_getLoc()certify_getZone()certify_getCont
ent()
login(ID, Password)logout()
retContent(Content)
Certify_retContent()
getLocation(MIN)
getZone(LatLon)
getContent(LatLon)
Location Studio 1.0 Content SDK
Location Studio 1.0 Client SDK
ContentDelivery
Certify
Location
Zones
Content
Sign In / Sign Out
Certify
XML
HTTP
XML
XML
XML
RCI
LIF MLP
XSI
XSI
One-step certification server to make
validationand testing and independent process..
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• The SignalSoft Partner Program

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LIA Overview

• The LIA is a critical component of SignalSoft's
  delivery of an end-to-end location-based services
  solution.
• The unique combination of location, integrated
  with content and applications enables
  personalized, practical and convenient wireless
  services.

• LIA Objectives
• Establish relationships with best-in-class
  content, applications, and service providers to
  offer revenue-generating location-based services
  solutions to mobile operators.
• Allow partners to interface and test their
  applications, and certify that their applications
  are location-enabled.
• Promote local.info Alliance partners and their
  integrated solutions to mobile operators around
  the globe, in order to develop this market
  worldwide.

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Steps to an LBS App

• With Bell Mobility
• Register for the Bell Mobility Developer program
• and Location Services SDK at (developer.bellmobil
  ity.ca/lbs/)
• With SignalSoft
• Join the SignalSoft LIA Program
  (www.signalsoftcorp.com/lia/)
• Learn about Location Studio and the Client APIs
• Self-test with the Certification Server

• With Bell Mobility - Application Testing and
  Evaluation
• Pass Bell Mobility qualification for LBS program
• Receive access to BM Lab to verify wireless
  application readiness (Bell Mobility
  Certification)
• Potential market trial of Application
• Negotiate terms and conditions for service
  introduction

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local.info Alliance
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• Presence

Presence is the aggregated view of a persons
dynamically changing attributes under total
control of the end user
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Presence and Location
Presence in the Market

• Presence and Instant Messaging are truly
  disruptive technologies to the wireless and wired
  worlds
• Jeff Pulver, Pulver.com
• By 2004, 60 of allcommunicationvoice or
  textwill be driven through instant messaging
  technology
• Gartner
• One of the most powerful and distinguishing
  features of the IM protocol is presence
  detection
• Bill Gates, Testimony to FCC on AOL/Time Warner
  Merger
• Online presence awareness is the most important
  and enduring technology of IM
• IDC
• Presence is the source of future windfall in
  the form of call connection and increased minutes
  
• Sounding Board

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Presence Standards

• SIP (Session Initiation Protocol) is emerging as
  the protocol of choice for setting up
  conferencing, telephony, multimedia and other
  types of communication sessions on the Internet.
• SIP may also be used for new types of
  communications, such as instant messaging and
  application level mobility across various
  networks, including wireless, and across user
  devices.
• Work on SIP is accomplished primarily in the IETF
  SIP working group, and at SIP bake-offs.
• SIP has however manifold interactions with other
  areas, such as the next generation wireless
  internetworks, QoS, payments and security

SIP
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SIP Call Fundamentals
determination of the willingness of the called
party to engage in communications
determination of the end system to be used for
communication
USERAVAILABILITY
USERLOCATION
"ringing", establishment of call parameters at
both called and calling party
determination of the media and media parameters
to be used
SIP
CALLSETUP
USERCAPABILITIES
CALLHANDLING
including transfer and termination of calls
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Zonemaster byUnwiredfactory A Case Study
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Zonemaster -- Case Study

• Launched with Orange in Denmark
• November 1st, 2001
• Access media
• (MO) SMS, STK, WAP, WEB (settings, community and
  info)
• Pricing
• Premium charging on key requests i.e. create
  battle, create player, attack, scout
• Competition
• Some competitions with prizes!

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The Game-play

• A quest for zones using fierce androids.
  Zonemaster is a "battle for land" which takes
  place in the real world, on real maps, utilizing
  a real physical location.
• The game-play is about conquering zones (like the
  board-game RISK)
• Attacking strength is the number of zones owned
  by someone multiplied by the strength of the
  android summoned with the phone.
• On the website one can see the maps of the cities
  being played in. These are real world maps. One
  can also see the Androids and who holds the
  different zones on the maps AND much, much
  more...
• Two Ways to Play
• Orange battle Defined game areas (ie.
  Copenhagen). This can be used for competitions
  for prizes.
• Personal battle User creates their own
  battlegrounds from their physical location

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Game-tutorial

• STEP 1 A desire to battle!
• Select an Orange battle in your area or create
  your own.
• Remember you have to be physically present in
  the zones you want to attack.

STEP 2 Attack! When you are physically in a
zone you want to conquer, use your mobile to
spawn an android and the attack will
commence.Your fighting strength depends on two
factors Your strength and which android you
spawn. Androids will only be spawned when you
attack.
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Game-tutorial

• STEP 3 Keep conquering!
• Travel around in the real world (city) to find
  new zones to conquer. If you meet a defender too
  strong you can get an ally to help you.

STEP 4 Winning a battle Battles either end on a
predefined date or when a player has gained
control of a certain percentage of the
battlefield.
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City Maps
This is one of the five cities in Denmark
Copenhagen shown as a real map .
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Real Maps
The Grid is done according to actual cell
locations in the city. The cells become the
zonesyou can conquer.
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Important learning points
Zonemaster A Case Study

• Zonemaster was developed and deployed within two
  months in cooperation between Orange Denmark and
  Unwiredfactory
• Zonemaster has demonstrated it has a profitable
  business case with a committed effort in getting
  prizes and doing marketing
• Zonemaster creates a leading edge reputation for
  the operators
• Subscribers get value-for-dollar entertainment,
  and come back again and again in the quest for
  nice prizes
• Subscribers adapt quickly to LBS games, a good
  way of educating them on LBS technology and its
  possibilities
• Multi-user gaming is a killer app...

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Nasdaq SGSF
For more information please visit our web
site www.signalsoftcorp.com