Blogging for fun and profit

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Blogging for fun and profit

• G. Venters

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What are blogs?

• Blogs are online journals
• On any subject (portal.eatonweb.com)
• Usually personal
• With links to resources, opinions, knowledge

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Movable type blog
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Why are they useful?

• The systems are very simple
• Login
• Compose your post on a web form
• Submit it
• Youre done

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Why are they useful?

• Youre no longer limited to having your content
  appear on a web page

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The problem with a website

• For example, suppose a national retailer has
  500,000 unique visitors to its website every
  month and that 50,000 of them are from the New
  York City area. With roughly half of all New
  Yorkers using the Internet, this website-only
  strategy misses more than five million online
  consumers
• http//www.ce.org/publications/vision/2000/novdec/
  p6.asp?bcdeptdepartment_id2

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The problem with a website

• If you want your content available to everyone
• You want it to be wherever they are looking
• In the format thats acceptable to them

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A Publish/Subscribe model fits the bill

• Publish a feed of your information
• Allow others (including yourself) to consume that
  feed
• So
• It appears on your web pages
• On others sites
• In news readers
• Etc.

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Heres one we prepared earlier
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But I dont like the way it looks!

• The big advantage of the system is that it
  creates RSS feeds
• These are XML documents that contain the content
  of your posts
• You can use these to implement publish/subscribe

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Heres another one we prepared earlier
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If you want your own blog contact us

• Developers blogs already set up
• SHOW team blogs started