PassAlong

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PassAlong
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Contents

• About Music Download Cards
• What are Music Download Cards
• How Music Downloads Work
• Options Reporting
• Why Choose Music Download Cards
• Target Audiences
• Simply Dynamics Fulfillment Partner
• Advanced Music Download Options
• Case Studies
• Frequently Asked Questions
• Summary
• Appendix

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What is a Music Download Card?
A prepaid music download card contains a preset
amount of free music tracks. The songs can be
downloaded from the website simply by entering
the PIN number when requested. The card allows
consumers to choose from over a million songs,
spanning all genres.
Front of card
Back of card
Music download promotions are extremely
versatile. They can be placed on a plastic card,
delivered through the internet, or printed
directly on the product packaging.
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How Music Download Cards Work
Printed instructions direct cardholders to a
landing website.
The landing page is branded with your companys
name, logo, hyperlinks, etc. The page then
redirects them to the web site to redeem their
PIN number.
Once cardholders enter their PIN, they can choose
from over one million songs, and play their songs
as many times as they want.
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Options Custom Landing Pages
Branded Website A branded html web page can be
as simple as your companys colors and logo, or
as interactive as a flash site.
Survey Website A survey is a great marketing
tool. Once the survey is completed, cardholders
are directed to the MSN music website to redeem
their music.
Custom Website Your companys identity frames
the service providers website, that way your
identity is constantly branded even as
cardholders click through their entire redemption
process.
Up-Sell Offer Website An up-sell offer drives
cardholders back to your product. Up-sell offers
can be a coupon, an event invitation or a new
product launch.
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Online Redemption Reporting

• The truly unique advantage that Simply
• Dynamic offers is web reporting on all aspects
• of online redemption. Customers can
• Capture Demographics on your Target Audience
• Build Customer Profiles with Survey and
  Sweepstakes Data
• Receive full campaign metrics online
• Web Traffic
• User Sessions
• Redemption Rates

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Why Music Downloads?

• Associate your brand with their favorite artists
• Perfect for anyone with a high-speed internet
  connection, especially
• Youth Teens
• College
• Urban Markets
• Tech-savvy consumers
• Re-enforce your message in a positive way
• All the while, consumers are presented with your
  brand,your message and your products.

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Music Downloads Target Audience
Music Downloads are attractive to all age ranges,
genders, and income ranges as long as they have
access to a broadband connection sometime in
their day. Below are some recent statistics on
Music Downloading in the US.

• Users between the ages of 25 and 54 are the most
  likely to have paid to download music, but more
  than half between the ages of 12 and 17 reported
  that they have paid for music.
• Ipsos-Insight, January 2005
• 2/3 of American households with internet access
  have digital music files on their PC.
• Cyber Atlas, September 2003
• By 2006, the installed base of mp3 players will
  top 26 million.
• Jupiter Research, 2004

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Simply Dynamics Music Partner PassAlongTM
With more than 2 million tracks to choose from,
including major artists, and the most robust
customization offerings in the market, Simply
Dynamic is proud to offer PassAlong as your music
download partner. Founded in 2002, PassAlong is
the only company allowed by eBay to offer
downloads from the majors on their site.
PassAlong is an integrated service with the
Windows Media Player and its infrastructure is
certified PlaysForSure by Microsoft. Best of
all, PassAlongs only business is Music
Downloads, and theres no special software to
download or install.

• Simply Dynamic works with PassAlong to create
  more effective and integrated music download
  promotions by offering clients the ability to
• Completely Custom Download Interfaces
• Offer a Single Song or Album
• Limit Selections to a Specific Genre or Catalog
  i.e. jazz or no explicit lyrics

• Create a Custom Digital Album
• Offer Song Choices from a Pre-selected List

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Case Studies
Client Paramount Pictures Vehicle In / On
Pack Promotion Industry Entertainment Market Men
To promote the DVD release of The Longest Yard
among its wide target audience of 1850 year old
men, Paramount Pictures inserted a 3-song
download card into its packaging at select retail
locations in North America. The breadth of the
target audience made the music download promotion
ideal. The outcome? The Longest Yard remained in
the top 10 DVD sales for over a month.
Billboard.com top DVD sales report 10/29/2005.
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Case Studies
Client Scripto Vehicle Point of
Purchase Industry Consumer Packaged
Goods Market General
When Scripto wanted to increase sales of their
Aim N Flame lighters at register displays across
the US, they turned to Simply Dynamic for an
on-pack solution. Currently on display at major
retailers across the country.The packaging
prominently offers a free music download for
choosing an Aim N Flame single or twin pack.
Scripto is currently planning to evolve its music
download program into a sweepstakes for 2006.
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Case Studies
Client John Jameson Son Ltd Vehicle Gift
With Purchase Industry Alcoholic
Beverage Market Men Women 25 35
Jameson wanted to connect with a younger
audience, swaying them to choose their product
over others at the liquor store. Simply Dynamic
created a 2 song music download card that they
offered with the purchase of 700 ml bottles at
select retail locations. At the point of
redemption, new buyers could visit Jamesons new
website, which is full of cocktail recipes and
information targeted specifically to this younger
market.
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Frequently Asked Questions

• Are recipients obligated to buy anything else
  once they download my free songs?
• No. If customers would like to purchase more
  songs they may, at passalong.com.
• Do recipients really own their songs?
• Yes. Once customers download the free songs they
  can play songs on their computer or your portable
  music player as many times as they want, or they
  can even burn the songs onto a CD.
• Is this service legal?
• Yes -- all music in the PassAlong library is
  licensed and completely legal.
• What portable music players are supported?
• All portable music players with the Microsoft
  Windows Media PlaysForSure logo,
• For a complete list of supported players, go to
  www.playsforsure.com
• Do these pin numbers expire?
• Standard pin numbers expire in six months but can
  be tailored to expire in 12 months or more.

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Summary

• Music Downloads an attractive to a broad range of
  audiences, and especially the Youth, College,
  Urban markets
• Redemption for customers is fast and easy.
• Music Downloads Cards are cost-effective
  promotions.
• Online On-Pack delivery is also available.
• Real-time reporting allows you to quantify your
  results.
• Add a Survey or Sweepstakes to gain even stronger
  metrics to build your customer database or
  create customer profiles.
• Choose Simply Dynamic for your next Music
  Download promotion.

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AppendixMusic Download IndustryTrends and
Statistics
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Music Download Statistics

• Licensed Digital Music more than doubled in 2004
  reaching 270 million and will grow rapidly to
  5.09 billion in 2008.
• Yankee Group, 2004
• US shipments of mp3 players grew over 50 in 2004
  to well over 5million units and will continue to
  grow at 50 per year for the next several years .
  
• Jupiter Research, 2004
• The primary buyers of music downloads are between
  the ages of 18 to 54.

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Music Download Demand is Exploding
The licensed music download category is growing
at an astronomical rate. The music download
market is expected to grow to over 5 billion
songs by 2008.
170 annual projected growth rate in music
downloads over the next 3 years