Content publishers

1
Content publishers one step in a journey

• Readers often arent visiting a news or content
  site with a dedicated, knowing, intent to
  purchase.
• Content publishers are often one early step in a
  laborious and fragmented journey to purchase

Buying Guides
Price comparison
User Reviews
Authoritative Review
Manufacturer specifications
Retailers

• The goal is to provide a simpler and more
  satisfying shopping experience for the user,
  which provides the additional benefit of allowing
  content producers to monetise their service more
  effectively

2
Content Search Integration (CSI)

• The commercial aim is to maximise conversion.
  This is achieved by giving users full confidence
  to move to purchase without leaving the
  publishers site

This is the best product at the best price from
the full range available that meets my criteria
Authoritative Review
Shopping Guidance
Current comprehensive range
Best in class price comparison
Foundem
Publisher
3
Effectively Monetising your Content

• Dont wait for the readers to shop take the
  shop to the readers

4
Widgets in Action

• Tightly integrated with content that is a call to
  action
• Flexible integration options from HTML to XML

5
Shopping Sections in Action

• Shopping sections complement in-content widgets
• Especially if tailored closely to the site

6
Search As A Service

• Unique services increase utility and stickiness
• And open up multiple monetisation strategies