Promoting Car Clubs in Lambeth

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Promoting Car Clubs in Lambeth

• 20 March 2008

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Car Club operators in Lambeth

• City Car Club
• Streetcar
• Whizzgo
• Zipcar

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Clubs fit with existing campaigns

• I-Move pledge scheme
• I-Move news letter
• 2,000 copies distributed each month

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Lambeth Life - first edition

• Editorial and advertising
• Direct to homes and businesses
• Circulation 136,000

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Lambeth Life - second edition

• Follow up promotion
• Next edition two weeks later
• Used to promote individual Car Clubs

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Further above the line promotion

• JC Decaux street furniture
• 6-sheet posters
• 43 free sites across the borough

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High visibility - CBS Outdoor

• Advertising on bus sides
• Twenty-two bus routes including night buses
• Routes from either Brixton or Stockwell bus garage

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New CC sign at Romola Rd SE24

• Romola Road - first
• Lambeth Car Club bay
• Established March 2004
• Now over 60 spaces

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Further above the line promotion

• Lambeth website
• South London Press
• Team Briefings
• Upcoming Climate Change Conference

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The End