HOTSPOTS

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HOTSPOTS
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What Is A Hotspot?

• A place where you can connect to a public
  wireless collection of interconnected computers
  and associated devices

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Why Build A Hotspot?

• Attract Customers
• Encourage Customers to Stay Longer
• Hotspot Users Come During Off-Peak Hrs.
• Good for Coffee Shops, Bookstores, Airports,
  Hotels
• May Not be Good For Restaurants

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Productivity

• Employees with notebook PCs see anywhere from .5
  to 3 hours of increased productivity per week
  when compared to their desktop counterparts. When
  wireless connectivity is added to those
  notebooks, the figure increases to as much as 11
  hours of additional productivity each week.
• 1 Intel How to Make the Case for Wireless _at_
  http//www.intel.com/personal/computing/emea/eng/u
  nwire/making_the_case.htm on 05.01.2005

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Before Building A HotspotDetermine

• Who you want to connect.
• Where you want them to connect.
• What your ISP's connection-sharing policy is.
• Which network resources will require protection
  from hotspot users.
• Coverage Needs

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Ideal Hotspot Layout
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Securing Your Hotspot

• Usually up to the User
• 802.1x
• Microsofts Wireless Provisioning Standard (WPS)
• HotSpotVPN

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Some tips from techzone.com are

• Use a personal firewall
• Use virus protection
• Use an encryption program such as the free
  personal version of Cryptainer LE
• Protect your password as you enter it
• Disable file sharing
• Use VPN or GoToMyPC software

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Hotspot Example

• This is how it works at Boingo 1The business
  gets 4 of the 7.95 fee for a day's
  subscription, earns a one-time 20 "bounty" when
  a user buys a Boingo subscription at the site,
  and gets 1 from Boingo every time a subscriber
  walks in and logs on. Boingo and its service
  provider partners handle billing and back-office
  services. Small businesses can turn to Boingo's
  Hot Spot in a Box administration site to make
  configuration changes or monitor their traffic.
  1 PCWorld.com _at_ http//www.pcworld.com/news/art
  icle/0,aid,115680,00.asp on 04.29.2005

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Hotspot Thoughts

• City Sponsored Hotspots
• Community Hotspots
• Competition (Price Wars Predicted)
• Vendor Sponsored Hotspots (Intel)

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Cities Building Hotspots(Pros)

• Drive Down Prices
• Increase Technological Investment
• Increase Wireless Purchase of Wireless Products
• Inexpensive Method to Disseminate Information
• Attract Business Tourism
• Close the Digital Divide

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Cities Building Hotspots(Cons)

• City Budgets and Bureaucracy
• Inability to Maintain Hotspots
• Total Cost of Ownership
• Technology is Still Very New

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Hotspots Are Abundant

• Coffee Shops
• Libraries
• Restaurants
• Hotels
• Airports
• College Campuses
• Parks

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Moxie Java

• From
• "Carrie Hoff" ltcarrieh_at_moxiejava.comgt
• Kevin,
• 1. The stores installed wireless service in order
  to keep up with Guest demand. They had a lot of
  requests and did not want to lose valuable
  "regulars" to other coffee shops.
•  
• 2. Installing wireless service made regular
  guests happy and has increased business. The
  owners are very happy with the wireless system
  and pleased with the extra revenue it has brought
  in. They would definitely do it again.
•  
• If they could change anything it would be to have
  better guards against websites that are not
  appropriate for Guests to be viewing inside a
  coffee shop. It is hard to install all the
  safeguards you would need to prevent this from
  happening and a lot of them struggle with it
  everyday.
•  
• 3. Guests are very pleased with the wireless
  service.
•  
• I hope this helps.
• Thanks,
• Carrie Hoff

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Other Vendors

• Wi-Fi In Public Sector I think wi-fi will become
  mostly 'free' in this sector as privately owned
  businesses realize the value-added revenues that
  can come from free wireless access. As a result
  of more free wireless, the companies like
  T-Mobile and Boingo will be forced into a pricing
  war bringing monthly usage charges to the end
  user down substantially. I think wi-fi will
  basically be free, or cost about 10/month a few
  years down the road. Obviously, the paid networks
  will remain mostly for business/casual travellers
  and comprise large chains and broad coverage
  areas.Wi-Fi In Private Sector (The Homes) I
  think very highly of the opportunities in this
  sector. I think that homes will eventually be
  sold an all-in-one device by broadband companies
  that handle everything, and also spits out a
  (hopefully secure) wireless signal. Once this is
  done, people will see how great it is and in how
  many different ways it can be used. The
  technology is there and everyone that I know that
  uses it says they can't live without it! This is
  where I think wifi will come alive next. Hmmm.
  Makes you wonder what applications will hit the
  jackpot, if this ends up ringing true?Noah
  RosenblattThe HotSpot Haven TEL
  646-202-1714EMAIL noah_at_hotspothaven.com

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Cities with spots

• Intel conducted its 2nd annual "Most Unwired
  Cities survey, which ranks the top 100 U.S.
  cities for wireless Internet accessibility, and
  "Most Unwired College Campuses" survey, which
  ranks the top 100 schools for wireless computing
  access. The surveys were conducted by Bert
  Sperling best known for his "Best Places"
  surveys.
• Top 5 Cities
• San Francisco-San Jose-Oakland
• Indiana University
• Orange County
• Purdue University
• Washington D.C.
• Top 5 Campuses
• The University of Texas at Austin
• Austin-San Marcos
• Case Western Reserve University
• Portland
• Dartmouth College

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Free Boise Hotspot Locations

• Bittercreek Ale House
• Boogie Woogies
• Carl's Jr
• Dawson Taylor
• Flying M Coffeehouse
• Incredible Edibles
• Krispy Kreme Doughnuts

• Louie's Pizza Italian Restaurant
• Piper Pub Grill
• Red Feather Lounge
• Statehouse Inn
• The Venue
• University Inn

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The TelComs

• What should TelCos do? They have the Towers
  already in place and offer fairly good cell phone
  coverage.
• They can build hotspot networks from these
  structures it is not like building an expensive
  cellular infrastructure. It is both cheap and
  easy.
• Carriers with access rights within a region
  should deploy hotspots within business districts
  and densely populated public areas, so they can
  extend access to their existing customers.
• The time to cash in on customers willing to pay
  for WiFi access is now, for I believe, like
  others, that free access will be the norm in the
  future.

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And Now Something Absolutely Entertaining

• Ivan Seidenberg, CEO of Verizon Communications
  speaks (and inserts BOTH feet)
• Hear This, Verizon!
• Verizon CEO sounds off on Wi-Fi, customer gripes
  
• Verizon CEO scoffs at technology hopes

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Fascinating Reads

• Minneapolis Latest To Seek Citywide Wireless
• Wireless Cities
• Who pays for wireless cities?
• Wi-Fi Hot Spots in Parks
• Complete Guide to Wi-Fi Security
• Wireless Philadelphia
• Citywide Hotspots vs. Incumbent Carriers
• Hotspot Hacking And How To Fight It
• Wi-Fi-FreeSpot
• Hotspot Security Solutions Slowly Emerge
• The Simple Not So Simple Stuff Of Hot Spot
  Security
• LA Report on City-wide Wi-Fi, WiMax
• 1000 FreeSpots sites are to be rolled out in the
  UK
• Seattle Wireless Internet Service Provider To
  Offer 100MB Bandwidth

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Paper

• Project Paper