entrepreneurshipwageningen: Learning from best practices in universitywide entrepreneurship educatio

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entrepreneurship_at_wageningenLearning from best
practices in university-wide entrepreneurship
education

• Prof. Dr. Wim Hulsink
• Management studies DAFNE, Wageningen UR

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Entrepreneurship management?

• The process by which individuals either on
  their own or inside organizations pursue
  opportunities without regard to the resources
  they currently control (Stevenson Jarillo)
• Management starting with the resources they
  currently control, individuals either on their
  own or inside organizations pursue
  opportunities

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Entrepreneurship?

• Its about
• The wealth of opportunities
• The entrepreneurial spirit (proactiveness,
  innovativeness, creativity, aggresiveness, etc.)
• The charm of entrepreneurs (enthusiasm
  creativity)
• The importance of new and young (dynamic)
  organisations (Bambis Gazelles)

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Do you have entrepreneurial potential?

• Positive sides of being an entrepreneur
• Be responsible for all results
• See rewards directly
• Put your vision into action
• But
• Take considerable financial risks
• Make long days
• Commercial and financial feeling is a must

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Models for Curriculum Development The
Syracuse University Approach
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Core Curricular Programs

• Undergraduate Major in Entrepreneurship
• Undergraduate Minor in Entrepreneurship
• MBA Concentration in Entrepreneurship, Innovation
  and Global Leadership (EIGL)
• The Ph.D. in Entrepreneurship

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A Philosophy of Life

• a way of thinking
• a way of acting
• lots of different professional contexts
• but also a way of approaching personal issues,
  family life, community involvement, etc.

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Entrepreneurship as Lifetime Philosophy
(entrepreneurialism)

• Attitude
• Can affect change
• There is a better way
• Opportunities are
• everywhere
• Embrace innovation,
• change growth
• Failure is learning

• In Ones Life
• In the family
• In church activities
• In community
• involvement
• In personal relationships
• In managing personal finances
• In dealing with personal change

Professionally -Entrepreneuring in different ways
over ones career life cycle

• Behavior
• Pursuing opportunity
• Innovating
• Perseverance
• Guerrilla actions
• Risk management

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Start a Business
Take Over a Family Business
Pursue Social Entrepreneurship by Innovating in
Non-profit Context
Act entrepreneurially in a profession or in the
arts
The Entrepreneurial Career
Act as Entrepreneur in larger, Established
Organisation (researcher, manager)
Work in a Fast-Growth Venture
Purchase Existing Business
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Two Core Principles

• Every student an entrepreneur
• Total student immersion
• (Make every student entrepreneurial - WUR)

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Underlying Logic in Designing the
Entrepreneurship Curriculum
Contexts for Entrepreneurship
Facilitating Content Areas
Start-up Ventures Early growth firms Family
Businesses Rapid Growth Ventures Corporate
Entrepreneurship
Entrepreneurship within professions
Disciplines Non-Profit Social
Entrepreneurship Public sector Entrepreneurship Cu
ltural Entrepreneurship Academic Entrepreneurship
Opportunity Identification Planning
Analysis Risk Taking Guerrilla Techniques People
Management and Development Innovation/New
Product/ Service/Process development
Creativity/Ideation Resource Leveraging Networking
Legal Ethical Insights Information
Technology Venture Financing Outcomes Assessment
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CURRICULUM

• Undergraduate Courses
•    
• EEE 100 Discovering the Entrepreneur Within
• EEE 370 Introduction to EntrepreneurshipEEE
  375 Entrepreneurial and Family Business
  Management
• EEE 382 Entrepreneurial MarketingEEE 425
  Venture Capital
• EEE 439 Entrepreneurship and Digital
  CommerceEEE 442 Emerging Enterprise LawEEE
  451 Finance for Emerging EnterprisesEEE 443
  Emerging Enterprise Consulting EEE 444 The
  Entrepreneurs Dilemmas and Debates MAR 425
  New Product Management EEE 457 Strategic and
  Entrepreneurial Management (capstone)
• EEE 458 Business Plan Laboratory (for
  non-business students)
• EEE 490 Kauffman Entrepreneurial Internship

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CURRICULUM

• Graduate Concentration (EIGL)
• EEE 620 Entrepreneurship and Corporate Venturing
• EEE 625 Venture Capital
• EEE 682 Entrepreneurial Marketing
• EEE 644 Dilemmas and Debates in Entrepreneurship
• EEE 600 Creativity, Opportunity and New Business
  Concept
• MAR 752 Introduction to Innovation Management
• MAR 757 Managing Product Development
• MAR 761 Marketing Strategies for Innovation
• INB 769 International Business Management
• MBC 647 Project in Global Entrepreneurial
  Management

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The Value of Experiential Learning

• derived from, based on or relating to experience
• students learning the theory, principles and
  concepts of entrepreneurship by applying
  themselves to projects and activities rooted in
  real-world practice
• students learning by doing or from the doings of
  others

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A Portfolio of Experiences

• Mini-cases and full cases
• Role plays (VCs, family firms, etc.)
• Consulting projects
• Marketing inventions
• Creativity field experiences (e.g., the Lowes
  experience)
• Simulations
• Entrepreneurial audits
• Entrepreneurs in the classroom
• Interviews of Es
• Internships
• Mentorships and job shadowing
• Business models
• Business plans
• Student incubators
• Tech commercialization teams
• Social entrepreneurship projects in the community

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DAFNEDutch Agro-Food Network of Entrepreneurship
DAFNE
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DAFNE Dutch Agro-Food Network of
Entrepreneurship

• DAFNE is one of the six granted Centres of
  Entrepreneurship in the Netherlands
• Tender of Ministries of Economic Affairs and
  Education/Science within their large programme
  Partnership Entrepreneurship in learning
• Focus on the stimulation of entrepreneurial
  learning in higher education (e.g. (professional)
  Universities)

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DAFNE, collaboration in education

• Wageningen University
• VanHall Larenstein
• HAS Den Bosch
• CAH Dronten
• covering the main share of higher education
  within the agro-food sector in The Netherlands

DAFNE
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DAFNE AIMS

• To initiate, promote and develop education in the
  field of innovation, knowledge valorization and
  entrepreneurship
• To enhance entrepreneurial spirit within the
  Wageningen University and the professional
  education centers
• DAFNE will be the education network in the area
  of entrepreneurship in the domain of agro-food
  and green environment

DAFNE
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DAFNE AIMS

• To reach a broad range of students
• Bachelor, Master, PhD level
• To stimulate awareness
• Value of knowledge
• Responsibility for societal and economical impact
  
• To create an entrepreneurial spirit
• To stimulate entrepreneurship
• Entrepreneurship Entrepreneurialism
  (entrepreneurial mind, spirit, attitude)

DAFNE
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DAFNE subsidies and sponsors

• Ministry of EZ and OCW (1.500.000 Euro)
• Province of Gelderland (300.000 Euro)
• Sponsors (350,000 Euro)
• Public private partnerships
• TI Food Nutrition
• Food Nutrition Delta
• TTI Green Genetics
• CBSG, Centre for BioSystems Genomics
• Seed companies Keygene
• RaboBank

DAFNE
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DAFNE initiative

• It is an education program!
• With 3 themes
• Improving the entrepreneurial mindset
• Development of competences and skills
• Knowledge Valorization and Intellectual Property
• In which 14 innovative educational activities for
  Bachelors, Masters and PhDs
• Organization and Communication (!)

DAFNE
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Entrepreneurship_at_Wageningen

• BSc minor Innovation and Entrepreneurship
• Advanced Management and Marketing
• The Basics of Entrepreneurship
• Enabling transfer and commercialization of
  Science Technology
• Choice of - Innovation management and
  cross-disc. design
• - Strategic change management and innovation
• - Agricultural Business Economics
• - Financial Business Management

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Entrepreneurship_at_Wageningen

• MSc courses
• The Basics of Entrepreneurship
• New Venture creation, from idea to business plan
• Technology, Innovation and Management
• AMC with Entrepreneurial orientation
• Knowledge valorization and IP-management in the
  life sciences

DAFNE
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Collaboration with US Universities

• Cornell University, Ithaca NY
• Go West International exchange
• program (BSc, MSc),
• participation of US and Dutch students
• in joint courses at Cornell and Wageningen

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Collaboration with US Universities

• Wisconsin University, Madison WI
• Entrepreneurial Bootcamp, a summer school for
  PhDs and researchers in life sciences, mixed
  groups of US and Dutch students and professors.
  One week in Madison, one week in Wageningen
• In collaboration with TTIs and other PPPs
• First course July 20-26 2008 in Madison

DAFNE
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• Leave the beaten track occasionally and dive into
  the woods. You will be certain to find something
  that you have never seen before.
• Alexander Graham Bell