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C2C: The Close to the Customer Project

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The Close To The Customer Project is housed in the College of Business at Oregon ... Close to the Customer Project. How We Help Businesses and Organizations ... – PowerPoint PPT presentation

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Title: C2C: The Close to the Customer Project


1
C2CThe Close to the Customer Project
2
Who We Are
  • The Close To The Customer Project is housed in
    the College of Business at Oregon State
    University and is part of the Austin
    Entrepreneurship Program (AEP).

3
Specialists
  • Our Core Team
  • Director Jim McAlexander, Ph.D.
  • Assistant Director Hal Koenig, Ph.D.
  • Project Director Stephen Kim, Ph.D.
  • Project Director Keven Malkewitz, Ph.D.
  • Manager Nikki Brown, M.A.
  • Graduate Assistant Rachel Nelson

4
Our Mission
  • Build partnerships among students, faculty and
    the business community, that create insights and
    understanding of markets and customers, through
    the application of appropriate research methods,
    in an experiential learning environment.

5
Our Location in Weatherford
6
How We Help Businesses and Organizations
  • Serve as an educational hub for marketing
    research.
  • Assist with the identification and assessment of
    business opportunities.
  • Improve decision-making capabilities of
    organizations.

7
What We Do Services
  • Assist in the design and implementation of market
    research studies
  • Survey Research (telephone, internet, mail)
  • Quantitative Modeling
  • Qualitative/Ethnographic Research (In-depth
    interviews, focus groups)
  • Secondary Data Research

8
How We Help Students
  • C2C Provides
  • Academic and professional mentors
  • Development of research design skills
  • Experiential learning opportunities
  • Scholarships and internships
  • Professional training in market research
  • Networking opportunities

9
How Is C2C Funded?
  • C2C is funded by revenues from projects done for
    private and public partners.
  • C2C is currently supported by funds generated by
    the College of Business at Oregon State
    University through other educational activities.
  • Additional support comes from grants and
    donations.

10
How To Contact Us
  • Phone Number (541) 713-8041
  • Mailing Address The C2C Project College of
    Business Oregon State University 200
    Bexell Hall Corvallis, OR 97331-2603
  • Office Address D102 Weatherford
    College Oregon State University Corvallis,
    Oregon
  • On the web http//oregonstate.edu/c2c/
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