Part II Application

1
Part II Application

• By
• Aj-Kulachatr Chatrakul Na Ayudhaya
• Marketing Department
• Business Administration Faculty

2
Ch 7e-Marketing

• By
• Aj-Kulachatr Chatrakul Na Ayudhaya
• Marketing Department
• Business Administration Faculty

3
Marketing Information System Part II
Application

• Chapter VI e-Marketing
• Overview of e-Marketing
• Review of IT Role in Marketing
• e-Marketing Opportunity and Consumer behavior
• e-Marketing Mix Strategy
• e-Commerce
• M-Commerce

4
E-Commerce
Half of all goods sold online in 2018 (Source
The GW Forecast of George Washington
University)
5
?????????????????????????????????
13.6 M
http//internet.nectec.or.th
6
?????????????????????????????
7
E-Marketing Review of Business and Marketing in
digital economy or e-conomy

• e-Term definition (???????? ??????? Max Saving
  Co.,ltd)
• e-Conomy ?????????????????????? ??????????????
  ???????????????????? ?????????????????????
  e-Business ??? e-Commerce ????????????????????????
  ??????????? ??????????????????????????????????????
  ????? ????????????????????????????????????????????
  ?????????? 50 ????????????????????????????????????
  ?????? ???????????????????????????????????????????
  ???????????? ????????????????
• ?????????????????????????????????????????????

8
E-Marketing Review of Business and Marketing in
digital economy or e-conomy

• e-Term definition
• e-Business ??????? ??????????????????????????????
  ??????????????????????????????????????????
  ???????????????????????????????????????? ????
• ????????????????? ???????? ?????????????
  (Intranet)
• ??????????????????????????? (Extranet)
• ????????????????????????? (Internet) ????
• ??????????????? Suppliers (e-Supply Chain)
• ????????????????????? (e-Banking)
• ???????????????????????????? (e-Global)
• ( e-Biz)

9
E-MarketingOverview of e-Marketing
e-Marketing Definition ??????? ???????????????????
???????????????????????????? electronics
??????????????????????????????????????????????????
????????????? ????????????????????????????????????
? ??????????????????????????????????????????
10
Introduction to e-Commerce

• e-Commerce is
• ???????????????????????????????????????????????
• ????????????????????????? ????????????????????????
  ??????????? ???????????????????????????
  ??????????????????? ????????????????
  ??????????????????????????????????
  ??????????????????????????????????????????????????
  ?? ??????????????????? e-Government
• ?????????????????????? ?????? ????????????????
  ???? CD ??????????????? ???? EDI
  ??????????????????? ?????????????????????? ???
• (?????? ???????? , 2545)

11
Introduction to e-Commerce

• e-Commerce ???????????????????????????????????????
  ????????????????????????????????????
  ??????????????????????????????????? ?????????
  ????????????????? ??????????????
  ????????????????????????????
• E-Commerce ?????????????????? 3 ?????? ???
• New Market ?????????????????????????????????????
  ??????????????????????????????????????????????
  ?????????????????????????????????
• New Business Process ???????????????????????????
  ??????????????????????????????????????????????????
  ????????????????????????????
• New Product ???????????????????????????????????
  ?????????? (Digital thing feature)????????????????
  ???????????????? ???????????????????????? 3
  ?????????
• Marginal Cost 0 ,
• Tax 0
• Transportation cost 0

12
E-Business (e-Biz)

• ??????????????????????????????????????????????????
  ????????????????????????????????????? ????
  ??????????? (eCommerce)
• ?????????????? (eBusiness) ???????????????????????
  ??????????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ?????????????????
• ???????? ?????????????????????????????????????????
  ??????????????

????? ???????????????? ??? ??????? ??????????
13
E-Business ??????? E-Commerce ???????

• ?????????? (eBusiness)
• ??????????????????????????????????????????????????
  ?????????? ?????????????????????????? (Value
  chains)
• ?????????????????? ?????? (Supply
  Chains)?????????????????????????????????????
  ???????? ??????????????

• ????????????????????? (eCommerce)
• ???????
• ??????
• ????-??? ??????/???????? Internet

e-Business is more than selling and marketing
online!
14
E-Marketing Review of Business and Marketing in
digital economy or e-conomy

• e-Term definition (???????? ??????? Max Saving
  Co.,ltd)
• e-Commerce ??????? ?????????????????????????????
  ????????????????????????????????????? e-Business
  ????????????????????????????? ??????-?????
  ????????????????? ??????????????????????? ???
• B2C Business to Consumer
• B2B Business to Business
• C2C Consumer to Consumer
• B2G Business to Government
• G2G Government to Government
• B2S Business to Society

15
Introduction to e-Commerce

• ??????????????????????????????

Business Government Consumer
Business B2B B2G B2C
Government G2B G2G G2C
Consumer C2B C2G C2C
16
Introduction to e-Commerce

• ??????????????????????????????
• Business to Business B2B?(??????)
• Business to Government B2G (e-Procurement) ?
• Business to Consumer B2C ?(???????)
• Government to Business G2B?
• Government to Government G2G ?
• Government to Consumer G2C (e-Government
  e-Revenue) ?
• Consumer to Business C2B
• Consumer to Government C2G
• Consumer to Consumer C2C (Direct Marketing) ?

17
???? e-Commerce ?? 4 ?????????? ? ???

• ??????????????? (Business to Business ???? B to B
  ???? B2B)
• ??????????????? (Business to Consumers ???? B to
  C ???? B2C)
• ??????????????? (Business to Government ???? B to
  G ???? B2G)
• ??????????????? (Consumers to Consumers ???? C to
  C ???? C2C)
• (??????????????? (G2G) ??????????????????? (G2C)
  ?????????????????????????????????)

EDI
B
EDI
B
E-Retailing
E-Government
G
C
G
C
E-Government
E-Community
E-Government
18
E-Marketing New way of Global Marketing in
e-conomy
Importer
Old Exporter

Distributor
Normal Way
Wholesaler
Retailer
Web way
E - Exporter
Consumer
19
E-Marketing Characteristics

• Characteristics of E-Marketing
• Niche Marketing
• Behavioral Segmentation
• Personalize Marketing(One-One Marketing)
• Dispersion of consumer
• All time business
• Decision to purchase by information
• Marketing activities mix online
• Related to traditional MK activities
• Low cost Business
• Quick response

20
E-Marketing Differentiation from Tradition

• E-Marketing and Traditional Marketing

MK Factors Traditional E-marketing
Customer Multi-customer Niche-customer
Research Target group Target of one
Segmentation Geo Demo graphical Behavioral
Kinds of Products Consumer/Industrial Logistic Criteria
Products Development ?Testing Customization
Price Manufacturers Setting Customer setting
Sales management Customers consideration from sales propose,media Customers consideration by information on web
21
E-Marketing Differentiation from Tradition

• E-Marketing and Traditional Marketing

MK Factors Traditional E-marketing
Distribution Channel Intermediaries / Agents / Middleman / Outlet Web browser and direct sales to buyers /
Sales Area Zoning Over the world
Marketing Communication Push and pull Strategies and communicate entire media Pull strategies only and direct to customers
22
E-Marketing Substituted task by e-Marketing
Salesman
Fax
Cashier
Courier
Catalogs
Messenger
Dealers
Showroom
Agents
After-sales service
PR
23
E-Marketing Goods,Services Activities

• Tangible Products or Hard Goods
• Related to Logistics
• Cost of Logistics and Warehouse
• Intangible Products or Soft Goods
• Downloaded Products
• Intellectual property aspects
• Services
• Infomediary services
• Web-portal services
• Search services
• Consulting

24
E-Marketing IT Role in Marketing Activities

• Direct Marketing By E-mail
• Free Based , Offender
• Permission MK , Opt-In , Opt-Out
• Spamming and Spam regulation
• Website
• Information Search
• Catalogs online
• Communication and Sales tools
• Advertising
• Banner and Linking
• Promoting web
• Web Portal

25
E-Marketing IT Role in Marketing Activities

• Catalog Online
• Many option or Customization
• Updating
• not dead site or non-permanent
• e-Ordering e-Payment
• Closing sales/e-Purchasing
• 3rd Parties (Bank)
• e-Logistics Tracking
• Quick Response by back office
• Inventory ,Stocking Available
• Customs ceremony and Tax service
• Tracking

26
E-Marketing IT Role in Marketing Activities

• Mailing List
• likewise
• Webboard
• Forum
• Mobile Technology
• GPRS (General Packet Radio Service)
• WAP (Wireless Application Protocol)
• Mobile Payment
• (Practical www.boa.co.th)

27
?????????????????????????????
28
?????????????????????????????????
13.6 M
http//internet.nectec.or.th
29
Introduction to e-Commerce

• Internet
• APRANET (Advanced Research Projects Agency
  Network 2512)
• ??????????????????????????? http//www.clickz.com/
  stats/big_picture/geographics/article.php/5911_151
  151
• ??????????????????????????? http//internet.nectec
  .or.th/webstats/internetuser.iir?Secinternetuser
  ??????????????????????????? ?????????????????????

13.416 M
????? Nectec.or.th ,2007
30
Internet Users and Statistics in Thailand Internet Users and Statistics in Thailand Internet Users and Statistics in Thailand
Year Total Source
2007 13,416,000 NECTEC
2006 11,413,000 NECTEC
2005 9,909,000 NECTEC
2004 6,970,000 NECTEC
2003 6,000,000 NECTEC
2002 4,800,000 NECTEC
2001 3,500,000 NSO/NECTEC
2000 2,300,000 ISP Club/NECTEC
1999 1,500,000 ISP Club/NECTEC
1998 670,000 NECTEC/Internet Thailand
1997 220,000 NECTEC/Internet Thailand
1996 70,000 NECTEC
1995 45,000 NECTEC
1994 23,000 NECTEC
1993 8,000 NECTEC
1992 200 NECTEC
1991 30 NECTEC
31
Who is online customer

• ????????????????????????????????? ??????
  ????????????????????? ?????????? ???????????????
  ????? ?????? ????????????????????????????????????
• ??????????????????????????????????????????????????
  ????????????? ????????????????? ??????
• ????????????????????????????????
• ????????????????? ???????? ???????????????
• ????????????????????????????? ?.???
• ??????????????? ???????????
• ???????????????????????? ????????????????????
• ??????????????????????????????????????????????????
  ??? ?????????????????????????????????????????????
  ??????????????
• ?????????????????????????????????????????

32
Who is online customer

• ?????????????????????????????? (???)
• ????????????? ??????? ????????????????????????????
  ??
• ????????????? ???????????????? (????????????)
• ??????? ?????? ???????
• ???????????????
• ????????? ?????????????????????????
• ?????????????????????????????????
• ???????????????? ????
• ??????????????????????????????????????????????????
  ??????????????... On demand , Value , Convenience
  , Price
• ??????????????????????????????????????????????????
  ?...
• Efficient Consumer Response and Trust

33
Online consumer behavior

• ????????????????????? ?????? 81
  ???????????????????????????????????
  ???????????????? 33 ??????????????????????????????
  ?
• ??????????????? 59 ???????????????????????????????
  ?????????????????????????? ???????????????????
  ???????
• ??????????????????????????????????????
• ??????????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ??????????????
• ??????????????????????????????????????????????????
  ??
• ?????????????????????????????

34
E-Marketing or Internet Marketing Type of
Business Model

• Brokerage Model
• Advertising Model
• Infomediary Model
• Merchant Model
• Manufacturer Model
• Affiliate Model
• Community Model
• Subscription Model
• Utility Model
• Other Model

35
Model

• Model ????????????? ?????????????????
  ??????????????? ????????????????????????????
  ?????????????????????????????? ???? ?????? ??????
  ????????????
• Business Model ??????? ?????????????????????
  ????????????????????????? ???????????????????????
  ? ??? ???? ???????????????????
  ??????????????????? ??????????????????
  ????????????????? ???????

36
???????? e-Commerce ?????? Brokerage
Website ??????????????????????????????????????????
?????????????????????????? ???? ?????????
????????? ???????? ?????????????-??????
???????????????????????????????????????????
???????
e-MarketPlace Foodmarketexchange.com Buy/Sell
Fulfillment CarsDirect.com Demand Collection
System Priceline.com Auction Broker
e-Bay.com Transaction Broker PayPal.com Distribut
or Questlink.com Search Agent
DealTime.com Virtual Mall ChoiceMall.com
Back
37
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38
???????? e-Commerce ?????? Advertising
Website ???????????????????????????????
?????????????????? ???????????????????????? ????
free email, chat, forums, text link, banner,
bubble ads ??????? ???????????????????????????????
?? website ??? ????? traffic ?????????????????????
????????????????
Portal yahoo.com Personalized portal
MyYahoo! Niche portal iVillage.com Classifieds
Match.com Registered users NYTimes.com Query-base
d paid placement Google.com
Back
??????????????????????????????????????????????????
????????????????????????????????????????
????????????????????????????? ????????????????????
?????????????????????????????????????????? ???
Yahoo! ??????????????? (Portal Site)
??????????????????????????????????????????????????
? ????????????????????????????????????????????????
?? ???????????????????????????????????????? ???
GreaterGood ??????????????????????????????????????
??????????????????????????????????
??????????????????????????????????
39
???????? e-Commerce ?????? Infomediary (informa
tion intermediary)
DoubleClick.com Nielsen.com Greenpoints.com Edmund
s.com ,??????????????????
Website ??????????????????????????????????????????
??????????????? ??????????????????????????????????
??????????????????????????????????????????????????
???????????????????????????????????????? ??????
??????????????????????????????????????????????????
??????????????????????????????????????????????????
???????????????????????????????????
???????????????? ?????? ?????? ???
The Company Moneyextra Limited, who are owned by
Bristol and West plc, is in the process of
evolving from a financial infomediary website to
a multi channel advice based company, offering
financial advice to customers via the internet
and a telephone contact centre with the aim of
allowing customers to take control of their
financial decisions.
Back
40
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41
???????? e-Commerce ?????? Merchant
Website ?????????????-?????? ?????????????????????
?????? ??????????????????????????????????
????????????????? ???? ?????????
Virtual Merchant (e-Tailer) Click and Mortar
Catalog Merchant winstore.net Bit Vendor
jimmysoftware.com
Back
??????????????????????????????????????????-???????
?????????????????????????????????
??????????????????????????????????????????????????
?????????? ??????????????????????????????????????
??????????????????????????????????????????????????
??????????????????????????????????????????????????
???? Click-and-Mortar ????????????????????????????
????????????????????????????????
42
(No Transcript)
43
???????? e-Commerce ?????? Manufacturer
??????????????????????????????????????????????????
?????????????????????????????????????????????
(?????????????) ??????????????????????????????????
??????? ???????????????????????????????
???????????????????????????????????
????????????????????????-????????????????????????
Dell.com Apple.com Kingscollections.com PINN-Stitc
h.com
44
(No Transcript)
45
E-Marketing or Internet Marketing Type of
e-Business

• Case Study www.king-collection.com

46
E-Marketing or Internet Marketing Type of
e-Business

• Case Study www.king-collection.com

47
???????? e-Commerce ?????? B2C (Manufacturer
Direct)
Back
????????? Supply Chain ???????
?????????
?????????????
???????????
????????? Supply Chain ???????
???????
???????
website
48
???????? e-Commerce ?????? Affiliate
Website ??????????????????????????????? page ????
web ??????????????????????????????????????????????
???? ??????????????????????? ??????????
Back
49
???????? e-Commerce ?????? Community
Weekendhobby.com CNN.com Experts.com
Website ??????????????????????????????????????????
??????????????????????????????????????????????????
?????????????????????????? ???? site
?????????????????? ?????????????????????????
????????? ?????????????????????????????????
???????

Back
50
???????? e-Commerce ?????? Subscription
Website ????????????????????????????????????????
?????? ??????? ????? ?? ?????????????????????????
?????????????????????? ???????????? ??????? ?????
??????
AOL.com Listen.com JobsDB.com ?????????????
Back
??????????????????????????????????????????????????
???????????????? ?????????????????????????????????
????????????????????????????????????????????????
???? ?????????????????????????????????????????????
? (Wall Street Journal ???? Business Online)
??????????????????????????????????????????????
???? AOL ?????????????????????????????????????????
?????? ICQ ???????????????????????????????????????
??????????????????? ??????????????????????????????
??????????????????????????????????????????????????
????????????? ???? AOL ???????????????????????????
?????????????????????????????????????
51
(No Transcript)
52
???????? e-Commerce ?????? Infrastructure
Website ????????????????????? e-Commerce ????
??????????????? ?????????????? online
????????????????? digital ????????????????????????
????????????? ?????????????????????
Utility Model
??????????????????????????????????????????????????
???????????? (C-to-C Payment) ???????????????????
????? (P-to-P Payment)
??????????????????????????????????????????????????
????????????????? E-Commerce ?????? ????????
???????????????????????????? ?????????????????
E-Commerce ??? ???????????????????????????????????
? ??????? ?????????????????? E-Commerce
????????????????????????????????????????????
??????????????????????????????????????????????????
?????????? ???????????????????????????????????????
???????????
Back
53
??????????? e-Commerce ??? e-Marketplace
E-Marketplace ?????????????????????? ????
website ???????????????????????????????
????????????????????????? ????????????????????
???????????????? ?????????????????????????????????
????????????????
??????????????????????????????????????????????????
?????

54
??????????? e-Commerce ??? Auction
??????????????????????????????????????????????????
??????????????? website ?????????????

55
???????? e-Commerce ?????? B2B
B2B e-commerce is associated with systems and
processes that support the flow of information
between organizations as it occurs in
procurement manufacturing research and
development and sales and distribution of
goods, information and services.


??? IT ?????????????????????????-?????????????
??????????????????????, ???????????????????? 3
????, ????????????, e-mail ??? internet
???????????????????? ????????????
?????????????????????????? online
???????????????????????????????????????????
????????????????????????????? ????????????????????
???????? ???????? ?????? ?????????????????????????
? ????????
56
Travel Model
57
E-Marketing or Internet Marketing Strategic
Planning
Strategic Plan
58
E-Marketing or Internet Marketing Planning and
Strategy

• ???????????????????????????????????????????????
• ?????????? ???????????????????????????????????
• ????????????????????????????????????????????????
  ???????
• ??????????????????????????????????????
• ?????????????????????????????????????????????????
  ?????????...
• ???????????????????????????????????????????

59
E-Marketing or Internet Marketing e-Marketing
Strategy

• ??????? 1 ????????????????????????????
• ?????????? (Strength Weakness)
• ???????????? (Make different)
• ?????????????? (What r customer need)
• ?????????????? (for the winner)

???????? ??????? Max-Saving Co.,ltd
????????????????????????????? ????????? 14
?.?.2546
60
E-Marketing or Internet Marketing e-Marketing
Strategy

• ?????????? (Self Assessment)
• ???????????? - ????????????
• ????????????? (B2C,B2B,C2C)
• ???????????????(Goods Service)
• ???? (Profit)
• ??????? (e-Marketer)
• ?????????
• (Hardware Software Network)

61
E-Marketing or Internet Marketing e-Marketing
Strategy

• ????????????
• Make Different
• ???????????????????????????????
• ???????????????????
• ???????????????????????
• ????????????????????????????????????

62
E-Marketing or Internet Marketing e-Marketing
Strategy

• ??????????????
• What r customer need?
• ???????????????????
• ????????????????????????????
• ????????????????????????
• ???????????????????????

63
E-Marketing or Internet Marketing e-Marketing
Strategy

• ??????????????
• (to be Number 1 )
• Hardware Server , Computer
• Infrastructure Network , Cable , ISP
• Software
• Shopping Cart system
• e-Payment System
• Interactive system
• Web Promotion

64
E-Marketing or Internet Marketing e-Marketing
Strategy

• ???????????????? / ??????
• ?????? search Engine
• Exhibition ?????
• ??????????????? try to be customer
• Continue Monitoring

65
E-Marketing or Internet Marketing e-Marketing
Strategy

• Competitive Advantage
• Suitable Products
• Efficient Consumer Response
• Dynamics
• Against with our strength
• Daily to Daily update our web pages
• Markets of one
• Mass customization
• Know customer need before customer
• Mind share Market share

66
E-Marketing or Internet Marketing e-Marketing
Strategy

• Competitive Advantage
• Value than price
• Think local but act global
• Response with automatic systems
• Brand Building
• Brand Loyalty
• Sustainable standing with patient

67
E-Marketing or Internet Marketing e-Marketing
Strategy

• Price determination
• ????????????????????????????????????????
• ?????????????????????????????????
• ?????????????????????????????
• ????????????????????????????????????
• ??????????????????????????
• ???????????????????????????
• ??????????????????????
• ?????????????????????????
• ????????????????????????????????
• ????????????????????????????
• ?????????????????????????????????????
• ??????????????????????????????????????????????????

68
E-Marketing or Internet Marketing e-Marketing
Strategy

• Distribution and Promotion
• ????????????????????? e-Commerce
  ??????????????????????????????????
  ????????????????????????????????????? (URL ,
  Domain name) ?????????????????????????????????????
  ?????????????????????? ??? e-Commerce
  ????????????????????????????????????????
• Domain Name ?????? Brand ?????????????????????????
  ?????????????????????????????? ???? ?????
• ?????????????????? ???? ????? (Host or Web
  Server) ????????????????? htm ??? Database ??????
  ??????????? ????????????????????????????? Web EC
  Master ??????????????? Host ?????????????????????
  ? ??????????????????????? ?? Option ??? EC
  ???????? ????????????????????????????
• ????????????????????????????? e-Commerce
  ????????????????????? ????????????????????????
  ??????????????? ????????????????????????????
  ???????? ??????? EC ???????????????

69
E-Marketing or Internet Marketing e-Marketing
Strategy

• Distribution and Promotion
• ??????????????????????????????????????
• ?????????????????????????????????????????????
• ????????????????????????
• ???????? ????????????????????????????????? ????
  Banner Advertising , Registration in Search
  Engine , Promotion by Shopping Mall
• ???????? ????????????? ??????????????????????????
  
• ???????? ???????????????????????

70
E-Marketing or Internet Marketing e-Marketing
Strategy

• ??????????????????????
• B to B ????????????????????????????? ,
  ??????????????????????????????????? ,
  ??????????????????????????? ,?????????????????????
  ???
• ???????????? ????????????????
• ??????????????????????????????????????????????
• ??????????????????????????????????????????????????
  ????
• ????????????????????????????????????????
• ???????????????????????????????? (Virtual Private
  Net
• VPN)????????????????????????????????????????
• ??????????????? ???? EDI (Electronic Data
  Interchange)

71
E-Marketing or Internet Marketing e-Marketing
Strategy

• (Virtual Private Network VPN)
• ??????????????????????????????????????????????????
  ??????????????????????????? ??????????????????????
  ??????????(Encryption) ???? EDI (Electronic Data
  Interchange)

???????????? ????????? EDI

• Thai Trade Net Co.,Ltd.
• Tiffa EDI Services Co.,Ltd.
• General Electronic Commerce Co.,Ltd.
• Advaned Integration Co.,Ltd.

Manufacturers
Merchant
72
E-Marketing or Internet Marketing e-Marketing
Strategy

• ??????????????????????
• B to C ???????????????????????????? ,
  ??????????????????????????? , ????????????????????
  ??????????????????????????????????????????????????
  ??? ???????????????????????????? ??????? End User
• ???????????? ????????????????
• Targeting and Positioning
• Branding or Domain name
• Interactivity
• Product Information
• Product Recommendation
• Web site Differentiation

73
E-Marketing or Internet Marketing e-Marketing
Strategy

• B to C (continue)
• Encouraging repeated visit site
• Enhancing to product
• Building Community
• Customizing
• Sales Promotion
• Event Marketing
• E-Mail
• Chat room , Forum , Web board , e-Postcard ,
  Freeware ,Wealth Information , Screen server or
  Picture download
• Web Linking
• Banner and Advertising in famous web
• Out of web and IMC

74
E-Marketing or Internet Marketing e-Marketing
Strategy Search engine
75
E-Marketing or Internet Marketing e-Marketing
Strategy tradefair
76
E-Marketing or Internet Marketing e-Marketing
Strategy e-Survey
http//www.ecplaza.net
77
E-Marketinge-Marketing Strategy from hard
goods to soft goods
http//www.thailandflorist.com
78
E-Marketinge-Marketing Strategy Optional
http//www.dell.com
79
E-Marketinge-Marketing Strategy choose
http//www.dell.com
80
E-Marketinge-Marketing Strategy customize
http//www.dell.com
81
E-Marketinge-Marketing Strategy Optional
http//www.3dcake.com
82
E-Marketinge-Marketing Strategy Optional
http//www.3dcake.com
83
E-Marketinge-Marketing Strategy Choose
http//www.3dcake.com
84
E-Marketinge-Marketing Strategy Cart
http//www.3dcake.com
85
E-Marketinge-Marketing Strategy addressing
http//www.3dcake.com
86
E-Marketinge-Marketing Strategy Submit
http//www.3dcake.com
87
E-Marketinghttp//www.thaigem.com
88
E-Marketinghttp//www.thaigem.com
89
E-Marketinghttp//www.thaigem.com
90
http//www.thaigem.com
91
E-Marketing or Internet Marketing Opportunity

• Opportunity
• ????????????????????? SMEs ???????????????????
• ????????????????????????????? ???????????????
  Office /Catalog
• ?????????????????????????????????????????????????
  ???
• ???????????????????????????????
  ??????????????????????????????????????????????????
  ?????
• ??????????????????????????????????? (Direct
  Market) ????????????????????????????????????????
• SMEs ?????????? ?????????????????????????????????
  ?????????????????????????????????????????????????
  ????????

92
E-Marketing or Internet Marketing Threat

• Threat ??????????????????????????????
• ??????????????????????????????????????????????????
  ????????????????????? ????? IT ???????????????????
  ?????????? ????????????? ?????????????????????????
  ? (????????????????)
• ???????????? Soft Goods ??????????????????????????
  ????????
• ??????????????????????????????????????????????????
  ????????????????????????????????? ????????????
• Threat ????????????????????????????????
• ????
• ?????????????????????????????????
• ??????????????? IT Technology
• ??????????????????????????????
• ????????????????? IT ?????? IT ??????????????