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• Thank you for attending!
• See you next year at the
• ASTD International Conference ExpositionMay 31
  - June 3, 2009Washington, DC, USA

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Impressions of the ASTD conference 2009
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Program

• What is ASTD?
• The conference
• Major themes
• Key Trends and Messages
• Session learnings (part 1)
• Break
• Session learnings (part 2)
• Trends and key messages (recap)
• Q A

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• Washington DC 64th anniversary
• 8.000 (?) participants

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• GREEN Conference
• In an effort to minimize the use of materials and
  natural resources that adversely impact the
  environment, ASTD and the Walter E. Washington
  Convention Center have implemented the following
  practices
• Badge holder recycling bins are locations
  throughout the convention center. Please deposit
  your badge holder in a bin at the end of the
  conference.
• ASTD 2009 signage is printed on 84 recycled
  paper.
• ASTD is reducing handout materials to a two-page
  job aid for most sessions.
• SpeakersPowerPoint slides combined with their
  job aid will be posted on the website.
• Furthermore, attendees who provide their own cup
  at any concessions outlet in the Convention
  Center (excluding Starbucks) will receive 25
  cents off of their purchased beverage

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Astd Mission Statement

• Through exceptional learning and performance, we
  create a world that works better. 

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• We are only the piano players !!!

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Impressions of the ASTD conference 2009
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The ASTD conference

• The conference
• Pre-conference workshops
• General sessions
• Educational sessions
• Networking activities
• Career-launch
• The Expo
• E-Learning Gallery
• Innogizers

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Educational session themes

• Career Planning and Talent Management
• Designing and Delivering Learning
• E-learning
• Facilitating Organizational Change
• Leadership and Management Development
• Learning as a Business Strategy
• Measurement, Evaluation, ROI
• Performance Improvement
• Personal Professional Development

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Key messages
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Overall Intro

• This years key message
• Do more with less

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2008 Key messages for the future (now!)

• Talent Management is hot
• External issues and Internal issues
• Talent management is not an HR issue
• Keeping the good ones in
• Spend as much time on the learning process as on
  the learning content
• The learning architect
• Formal learning versus informal learning
• E learning for engagement
• Learning alternatives
• Community learning
• Ubiquitous learning
• Self development is the key
• Influencing power
• Innovate
• It is all about teamwork
• Mentoring and coaching become (even) more
  important

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2009 Key messages

• Get into Informal learning
• Community learning
• www
• Optimise your formal learning activities
• Act to cope with the crisis
• Optimise your Sales Force
• Innovate
• It is all about Leadership?
• Focus, focus, focus

(The difficult economical context)
The successful man is the average man, focused.
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Key messages from keynote speakers
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• Tony Bingham
• Renée Mauborgne
• Anne Griffiths-Belt
• John P Kotter

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• Keynote n 1 Tony Bingham

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• What the future workforce thinks of learning ..
• 2005 A movie .

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• In 2017
• The Baby Boomers will have left the workforce
• 50 of the workforce will consist of the Net
  Generation
• There will be not enough Generation X leaders to
  guide them

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Tony Bingham
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Is Formal Learning Dead?
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Expert
Novice
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• The expert dilemma
• Knowledge doubles every 2 years (18 months)
• It takes 10 years to become an expert

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• Our profession is not more secure than newspapers
  .

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Key message ..

• Understand that we have to develop other ways of
  learning given the context
• Target group
• Enormous Content
• Restricted budget
• Become Gardeners of learning materials and
  activities
• Optimise the use of resources
• Increase effectiveness of formal learning moments

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• Keynote n2 Renée Mauborgne

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Renée Mauborgne
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• In difficult times, strategy is more important
  than ever
• and please
• Have a razor sharp focus on your strategy

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A Blue Ocean Strategy

• Red Ocean
• Compete in existing market
• Beat the competition
• Exploit existing demand
• Balance cost-benefit
• Differentiate or low cost

• Blue Ocean
• Compete in uncontested market
• Outplay the (irrelevant) competition
• Create and deliver on a new demand
• Brake cost benefit
• Differentiate and low cost

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Strategy Canvas
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Nintendo Wii strategy canvas
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• If you cannot beat your competition,
• dont join them .

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• Cost reduction
• ELIMINATE factors that no longer add value for
  the customer
• REDUCE factors that were over designed or
  features that were added for the sake of
  competition

• Increased added value
• RAISE factors important to the customer that
  have been compromised utilize some of the cost
  savings from the first two actions.
• CREATE factors that have never been offered (a
  new value proposition).

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• Brian Lambert, Tim Ohai and Eric Kerkhoffs new
  book World Class Selling has been published. 

Its a groundbreaking foundation for building an
effective sales function within any company
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• Keynote ideas 3

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John Philip Kotter
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• The 8 steps .
• Sense of urgency (Step 1) becomes more important
• Mess up in the beginning and you will never
  recover

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• There is lots of false urgency out there .
• A lot of activity because of a lot of anxiety
• or
• Denial of reality (this will not happen to us)

Denial aint just a river in Egypt (Mark
Twain)
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Real sense of urgency .

• Bring the outside in and align
• Deal with the NoNos
• Behave with urgency everyday

• We must act now
• I can do something important there
• My energy is there
• Our priorities are there

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Session learnings
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As a conclusion
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ASTD Handouts
????
http//www.astd2009.org/virtual-conference-archive
s.html
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Why go Virtual? Learn via a unique,
trend-setting conference experience from the
convenience of your home or office, with more
time to access and absorb information. Attend
sessions and watch videos again and again for a
full 30 days! Plus, join an exclusive LinkedIn
group just for attendees and extend networking
opportunities beyond the actual event
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Overall Intro

• This years key message
• Do more with less

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• More guided informal learning, less unguided
  formal learning is the CLO becoming obsolete ?
• More innovation, less cost (Blue Ocean)
• More sales professionalism, less amateurism
• More focus and alignment, less frantic energy
  (Kotter)
• More personal focus and less lost energy
• More management, less leadership
• More focussed formal learning with less cost

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• Great captions .
• Every 18 months knowledge doubles. And Net Gen
  is the largest generation ever
• Our profession is not more secure as newspapers
  .
• All learning is social connect
• www wherever, whenever, whatever
• The successful man is the average man, focused.
• The opposite of a great truth is another great
  truth

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• Thank you for attending!
• See you next year at the
• ASTD International Conference ExpositionMay 16
  - May 19, 2010Chicago, Illinois USA

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QA