Opportunities and risks in embracing the Internet

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Opportunities and risks in embracing the Internet

• Traditional monolithic media organisations
• Delivering paper tablets of stone to readers
• One-way transaction with readers and advertisers
• Enormous fixed capital, labour and distribution
  costs
• Role to inform, to educate, to entertain, to
  lead

Peter Bale, Online Editorial Director, The Times
and The Sunday Times
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Opportunities and risks in embracing the Internet

• Traditional monolithic museum organisations
• We build it and they will come
• One-way transaction with visitors
• Enormous fixed capital and labour costs
• No distribution outside the temple
• Role to inform, to educate, to entertain, to
  lead

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Opportunities and risks in embracing the Internet
So what do people in your industry say? An
awful lot of curators tend to be quite inward
looking, one of the problems is to move them to
dealing with people.Their role traditionally as
curators is to look down at objects.They dont
look out at audiences. The Internet is all about
looking out.- Dr Augustus Casely-Hayford,
Programme Director Africa 05
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Opportunities and risks in embracing the Internet
Big museums have huge warehouses of stuff they
are unable to show, they could use the Internet
to show that.These major museum are free so
that everyone can see what they havebut you
cant se everything they have. Some of the
museums which have made the best us of the
Internet aresmall community-based museums they
know how to address a localconstituency,
Ginette Goulston-Lincoln, marketing consultant to
the arts
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Opportunities and risks in embracing the Internet
What do people in my industry say?Scarcely a
day goes by without some claim that new
technologies arefast writing newsprints
obituary. Yet, as an industry, many of us have
been remarkably,unaccountably complacent.quietly
hoping that this thing called the digital
revolutionwould just limp along. Well it
hasnt it wont . And its a fast developing
reality we should graspas a huge opportunity to
improve our journalism and expand our
reach. It is a monumental, once-in-a-generation
opportunity,but it is also an exciting one,
because if were successful, our industry has the
potential to reshape itself, and to be healthier
than ever before. - Rupert Murdoch
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Opportunities and risks in embracing the Internet

• So the challenges facing both types of
  organisations are remarkably similar
• Cultural
• Staff
• Financial
• Role
• Fear of change

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Opportunities and risks in embracing the Internet

• Museums have done brilliantly with their fixed
  displays
• Tactile
• Video
• Audio tours
• Depth
• Challenging
• Not patronising
• All this can be applied to the Web

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Opportunities and risks in embracing the Internet

• A personal view- Sir John Soanes Museum Seti
  sarcophagus, Belzoni, Hogarth
• Louisiana Museum for Modern Art Denmark
• Experimentarium Copenhagen
• Gagosian Gallery New York
• British Library particularly Collect Britain
• National Postal Museum video
• Beatles Experience commercial

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Opportunities and risks in embracing the Internet

• A personal view- Sir John Soanes Museum Seti
  sarcophagus, Belzoni, Hogarth
• Louisiana Museum for Modern Art Denmark
• Experimentarium Copenhagen
• Gagosian Gallery New York
• British Library particularly Collect Britain
• National Postal Museum video
• Beatles Experience commercial

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Opportunities and risks in embracing the Internet

• Collaboration sites and the Google library
  project
• - London Treasures
• Londons Museums of Health and Medicines
• The Google Print Project
• Ivrea- The Cloisters, Metropolitan Museum of
  Art The Hunt of the Unicorn- Wellcome Trust
  and British Museum Living and Dying
• Working with industry and like-minded people