Intelligent Mail Importance and Vision

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MTAC Briefing

• Intelligent Mail Importance and Vision
• February 5, 2003

IMAQ
Charles Bravo, Sr. V.P. Intelligent Mail and
Address Quality (IMAQ) Gary Reblin, Manager IMAQ
Planning and Standards
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USPS Objective
Intelligent Mail and Address Quality

• Transformation Plan The Postal Service must
  find ways to use existing resources to generate
  new revenues to offset anticipated losses from
  electronic diversion. Our products and services
  must also be flexible enough to adapt to 21st
  century technological advances.

• Leverage existing infrastructure to provide
  information
• Pursue value-added services and enhance current
• product offerings

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One Code Vision
Intelligent Mail and Address Quality
Vision
Use one code on a mail piece to uniquely
identify and track that mail piece
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Align USPS, Mailer and Customer Needs
Intelligent Mail and Address Quality

• Existing Market Research has provided insight
  into mailer needs
• Participants
• Marketing, Fulfillment, Financial decision-makers
• Findings
• Value to tracking and tracing information
• Existing infrastructure needs to be considered
• Simple web-based solutions are needed to reach
  small and mid-sized businesses
• Services should be flexible to adapt to unique
  needs
• Price sensitivity towards intelligent mail
• Use MTAC sub-committee research and findings

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First Steps
Intelligent Mail and Address Quality
Develop cost-effective phased strategy

• Identify Opportunities
• Provide additional value to product and services
• Minimize additional costs for everyone
• Incorporate privacy and security features
• Resolve service performance problems
• Upgrade Infrastructure
• Standardize Mail Piece Coding

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Intelligent Mail and Address Quality
Action Mail Piece Scanning

• Data Acquisition
• Standardized technology
• Offer competitive product offerings
• Near real time signature confirmation

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Action Mail Visibility Leads to Service
Intelligent Mail and Address Quality
Tracking Information
Service Information

• Entry Scans

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Form PS 3152-A
PLANET Code
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Action Reduce Postal Processing Costs
Intelligent Mail and Address Quality

• Leverage new advances in parcel sorting
  automation, Postal Automated Redirection System
• Provide routing information in the current codes
• Click-n-Ship
• Returns
• Provide database link with ACS information
• Participant identification

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Action Shared Infrastructure
Intelligent Mail and Address Quality

• Create Infrastructure to offer near real-time
  flow of plant data
• Drive down future program and future investment
  costs

Integrated Data Server
OUT TO DISTRICT SERVER
PDC
ETC
FSM881
MPI LAN
RCR
DBCS
UFSM1000
AFSM100
MLOCR
AFCS
CSBCS
SPC
STATION/ASSOCIATE OFFICE
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Intelligent Mail and Address Quality
Summary

• Migrate to a One Code vision by consolidating
  existing identifiers where possible.
• Work to upgrade infrastructure to provide near
  real time information
• Keep sight of the customers business needs to
  further our understanding of the feasibility of
  various strategies and alternatives.