Communicating the Value of Biomedical Technology Resource Centers

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Communicating the Value of Biomedical Technology
Resource Centers
David Timpane Program Analyst Division of
Biomedical Technology
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How NCRR Promotes BTRCs

• Presentations
• Press releases
• NCRR Reporter
• NCRR website

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NCRR Website Audiences

• Primary
• Scientific community
• Collaborators
• Students
• Potential applicants

• Secondary
• Congress
• Industry
• NIH community

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What NCRR Wants Secondary Audiences to Know About
BTRCs

• What BTRCs are
• What BTRCs do
• What impact BTRCs have
• Where BTRCs are located

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BTRCs on the NCRR Website
What the Site Does Have

• Description of BTRCs
• RFAs, PAs and Notices
• Guidelines
• Publications (fact sheets and reports)
• News and Events
• BTRCs by research category (pdf)
• Contact information (URL of Center)
• Principle investigator (e-mail address)
• Grant number
• Research emphasis
• Resource capabilities

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BTRCs on the NCRR Public Website
What the Site Doesnt Have

• Any information from Dr. Marrons slides
• Updated information
• Impact of BTRCs individually and collectively
• User friendly interface
• Workshops and seminars
• BTRC publications

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BTRCs on the Soon to Be Redesigned NCRR Public
Website
Keeping It Simple

• Updated contact info, research emphasis and
  resource capabilities
• Why BTRCs are important (in English)
• Elevator speeches on the impact of BTRCs
  (individually and collectively)
• Interactive search of BTRCs by state, technology
  area, and PI
• BTRC events (workshops, seminars, etc.)
• BTRC weekly features

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Getting From Here to There

• Update current BTRC information on website
• PI or PI designate and NCRR develop Impact
  language for NCRR public site
• BTRCs identify workshops and seminars to be
  highlighted on the NCRR website
• NCRR to incorporate BTRC items of interest on
  NCRR home page Weekly Feature