ASQ Whats In It For Me Us

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ASQ Whats In It For Me (Us)?

• ASQ Minnesota Section 1203
• Gary Floss
• ASQ VP, Board of Directors
• December 9, 2003

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Topics to Cover

• ASQ - Who Are We?
• Our Challenges
• Voice of the Stakeholder

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ASQ - - Who are we?
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History

• Interest in quality control spurred by U.S. entry
  to World War II and growth in manufacturing to
  supply war materials
• Following government-sponsored quality courses,
  local organizations formed to share knowledge

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History

• Founded in 1946, ASQ merged 17 regional quality
  societies
• Regarded as the premiere resource for quality
  information for more than 50 years
• Virtually every significant initiative of U.S.
  quality movement can be traced to ASQ or its
  members

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Vision
By making quality a global priority, an
organizational imperative, and a personal ethic,
ASQ becomes the community for everyone who seeks
quality technology, concepts, or tools to improve
themselves and their world.
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Strategic Themes
Serve the world
Serve the business
Serve the person
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Our Role in the World

• To be stewards of the quality profession by
  providing member value.
• To be stewards of the quality movement by
  providing increased society value from ASQ
  activities.

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Areas of Focus

• Manufacturing
• Service
• Health Care
• Education
• Global

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Membership (as of 6/30/03)

• Honorary
• Fellows
• Senior
• Student
• Individual
• Sustaining
• _______________
• Total Membership

• 7
• 589
• 5,288
• 3,187
• 97,217
• 833
• ______________
• 107,121

As of 6/30/02 114,476 3/31/03
104,023
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Members by Industry

• 37.3
• 31.4
• 1.5
• 3.0
• 7.5
• 19.3

• Manufacturing
• Service
• Health Care
• Government
• Education
• Other

31.3
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Geographic Networking Groups

• Approximately 250 local chapters throughout North
  America (Sections)
• International Chapter for members outside North
  America

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ASQ Regions
http//www.mnasq.org
Minnesota Section - 1203
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Function-Related Networking Groups

• Community Quality Councils Committee
• Customer-Supplier
• Human Development and Leadership
• Inspection
• Measurement Quality

• Quality Audit
• Quality Management
• Reliability
• Service Quality
• Product Safety and Liability Prevention
• Statistics

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Industry-Related Networking Groups

• Automotive
• Aviation, Space, and Defense
• Biomedical
• Chemical and Process Industries
• Design and Construction
• Education

• Electronics and Communications
• Energy and Environmental
• Food, Drug, and Cosmetic
• Government
• Health Care
• Software
• Textile and Needle Trades

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Products and Services

• Quality Progress magazine
• Certification
• Publications
• Education

• Standards
• Customer Satisfaction Index
• Baldrige Award
• Alliance for Quality Learning
• QuEST Forum

• Journals
• Quality Information Center
• ASQ Six Sigma Forum
• Quality Marketplace

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Our Challenges?
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ASQ Futures Study 2002Key Forces

• Quality must deliver bottom line results.
• Management systems will increasingly absorb the
  quality function.
• Quality will be everyones job.
• The economic case for a broader application of
  quality will need to be proven.

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ASQ Futures Study 2002Key Forces

• Global demands for products and services will
  create a global work force.
• Trust in business leaders and in organizations
  will decline.
• Customer expectations will rise.

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The Future - ASQ

• ASQ actions to be
• Customer-sensitive, market-driven
• Responsive, with sense of urgency
• Agile, flexible, adaptable in delivering products
  and services to market
• Diverse in membership and thinking
• Relevant, significant, and accountable to members
• Altruistic, public minded, and ethical

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Strategic Themes

• Priority 1 Support the quality profession in
  its efforts to grow in value in the workplace and
  community.
• Priority 2 Assure workplace value through the
  skills and tools we offer.

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Strategic Themes

• Priority 3 - Prove the economic case for quality.
  
• Priority 4 - Assure that a vital, growing Body of
  Knowledge is accessible to everyone.
• Priority 5 - Re-create ASQ to become a community
  of choice.

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Strategic Themes

• Priority 6 Make sure the world knows the
  importance and value of quality.
• Priority 7 Support people who believe that
  quality can make a difference.
• Priority 8 Grow and use the impact of quality
  in every segment of the economy.

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Branding and Image
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New Member Model

• one of the ways that ASQ is seeking to meet the
  challenges of the future

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Key Concepts

• Multiple avenues of access
• Varying degrees of involvement determined by
  individuals
• Multiple relationship options
• Establish member and customer communities

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ASQ ExperienceContinuum
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Quality Body of Knowledge

• another way of meeting the challenges of the
  future

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This is the stuff were made of

• Theories and concepts
• Technologies to implement
• Tools to apply to real world

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Q-BoK is not defined

• We talk about it, but cant touch it
• Parts are captured in our certification test
  specifications and supporting Handbooks

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Q-BoK will take many forms

• Outlines, encyclopedia articles, books,
  courses, conference presentations
• Virtual and tangible
• Variable costs to access (free to )

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The Voice of the Stakeholder
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The Voice of Stakeholders

• Quality profession feels undervalued
  unappreciated - - Six Sigma undermines value of
  traditional certifications
• Provide prove value to company stakeholders,
  especially leaders - - COQ, economic case, value
  beyond dollars
• Bring Quality to the executive table - - easily
  understood, business language
• Members want faster change - - too slow to adapt,
  member units are significant resources

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The Voice of Stakeholders

• Accessible Quality info education for everyone
  - - useful in their context, free or low cost
• Infuse Quality into the educational system - -
  K-12 and higher education
• Reach outside ASQ to create more awareness - -
  consumers, non-traditional, brand, beyond
  compliance
• Members interests reach beyond whats in it for
  me - - support outreach efforts, keep Quality on
  national and business agendas
• Members connect with Quality at a deep personal
  level - - beyond just their work, make world a
  better place

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ASQs Strategic Priorities Are Well Aligned With
Voice of Stakeholders

• Priority Strategic Themes
• Support Profession
• Skills Tools
• Economic Case
• Accessible BoK
• Community of Choice
• Advocacy
• Make a Difference
• Grow Use of Quality

• Stakeholder Themes
• Feel Undervalued
• Prove Value
• Quality to Executive Table
• Faster Change
• Accessible Info/Education
• Teach Quality Early
• Awareness outside ASQ
• Outreach
• Make World a Better Place

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What Does Our Section Think?
What are the most important questions we should
be exploring together about the future of Quality
and ASQ?
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One Thing is For Sure!

• As quality professionals, we cannot consider
  ourselves finished products.

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A Mantra make the world a better place through
quality!
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Thank you