Developing Museums as the Cornerstone of Tourism Development

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Who currently owns a Museum or Cultural
Center? Who is planning to build a Museum or
Cultural Center?
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Developing Museums as the Cornerstone of
Tourism Development
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Overview

• Public Programming
• Earned Income
• Partnerships with other Native Museums
• Integration of Tribal Enterprises
• Cost Effective Marketing Concepts
• Special Events
• Museum After Hours

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PUBLIC PROGRAMMING

• Annual Cultural Festival
• Demonstrators
• Long house Singers
• Smoke Dance Competition
• Jigging Contest
• Vendors
• Organization Booths
• Free Lunch
• Oneida Language Classes

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EARNED INCOME

• Duties as Assigned
• Marketing to Your Community
• Investing in Your Community

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BE IT MAN
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BE IT WOMAN
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HUSBANDS, WIVES, PARTNERS, FRIENDS, ETC
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ESPECIALLY, CUTE INDIAN BABIES
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MARKETING TO YOUR COMMUNITY
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OUR VERSION OF FUBU
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OUR VERSION OF NIKE
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INVESTING IN YOUR COMMUNITY
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THE NEED TO PARTNERSHIP WITH OTHER NATIVE
ORGANIZATIONS
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COMBINED EFFORTS

• Marketing Concepts
• Special Events
• Policies and Procedures
• Protecting Artifacts
• Presentations
• Exhibits

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INTERGRATION OF TRIBAL ENTERPRISES

• Shuttle Service Casino/Hotel
• Gift Shop in Casino/Hotel
• Train Casino/Hotel Staff
• Driving Directions
• Hours of Operation
• Special Events

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COST EFFECTIVE MARKETING CONCEPTS

• Display at Airport
• Advertise in Casinos
• Newsletter
• E-mail
• Proper Signs
• Bathroom Doors
• Display at local restaurants
• Brochures
• Corporate Events
• Website

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SPECIAL EVENTSSURVEY YOUR COMMUNITY
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SPECIAL EVENTS

• Story Telling
• Museum Sleep Over
• Digging Into History
• Roles and Responsibilities of Iroquois Women
• Youth Art Auction
• Annual Exhibit Updates
• Social Dance Songs
• Family Day

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MUSEUMS AFTER HOURS

• Weddings
• Corporate Events
• Private Events
• Off-Site Presentations
• Educational Events

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STAFFING

• Knowledgeable
• Willing
• Effective
• Overworked?
• Volunteers

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SPACE

• Number of Participants
• Set Up
• Auditorium
• Round Table / Long Table
• Technology
• Electrical
• Exhibits

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POLICIES AND PROCEDURES

• Payment in Advance
• Deposit
• Security
• Approved Vendors
• Insurance
• Set Up Time
• Clean Up
• Number of Attendees

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YAWKO