Multimedia Navigation and Design

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Multimedia Navigation and Design

• Goal To integrate multimedia elements into a
  comprehensive, user-friendly document

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Basics of Navigation

• Users must be able to answer the following
  questions quickly and semi-intuitively
• Where am I?
• Where can I go?
• How do I get there?
• Where have I been?
• How can I get back there?

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Integrating Audio Video into the Mix

• When and how should music, narration, or dialogue
  supplement visual and/or textual information?
• What information does video offer that other
  media cannot?
• How can video be most effectively implemented in
  digital communication environments?

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8 Principles of Multimedia Learning (Mayer, 2002)

• Multimedia principle - more effective
  communication from words and pictures than from
  words alone
• Contiguity principle - more effective
  communication from presenting words and pictures
  simultaneously rather than successively
• Coherence principle - more effective
  communication when extraneous (non-essential)
  words, sounds, and pictures are excluded

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8 Principles of Multimedia Learning (cont.)

• Modality principle - more effective communication
  when words are presented as narration rather than
  printed text
• Redundancy principle - more effective
  communication when words are presented as
  narration rather than as both narration and
  on-screen text
• Personalization principle - more effective
  communication when words are presented in
  conversational rather than formal style

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8 Principles of Multimedia Learning (cont.)

• Interactivity principle - more effective
  communication when users can control the
  presentation rate
• Signaling principle - more effective
  communication when steps in the narration are
  signaled
• introductory outline (1st, 2nd, 3rd, etc.)
• explanatory headers
• pointer words (showing causal relationships)

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Lets look at a sample web site that uses all of
these principles effectively!
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Yin Yu Tang - Home
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Yin Yu Tang - Construction
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Yin Yu Tang - Preservation
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Yin Yu Tang - Belongings
12
Goal of Multimedia Design

• To integrate multimedia elements including
  text, graphic art, photographs, audio, video,
  animation, and navigationinto a comprehensive,
  user-friendly document.

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References

• Adapted from Mott, Richard. Beyond Visual
  Rhetoric Synthesizing Visual Literacy in the
  Classroom. Presented at the College Conference
  on Composition and Communication, San Antonio,
  TX, 24 March 2004.
• Mayer, Richard. Multimedia Learning. Cambridge,
  MA Cambridge University Press, 2001.