Professional Development Workshop: Tough Questions

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Professional Development WorkshopTough
Questions Good Answers, Taking Control of
Presentations and Interviews

• SLA Pharmaceutical Health Technology Division
• 2008 Spring Meeting

April 06, 2008 Tom Calcagni Chief Communications
Strategist SLA
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Love of Interviews and Presentations

• How many of you would rather crawl
  on broken glass than make presentations or
  answer questions?

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What You Will Learn Today
Performance Reviews
Board Presentations
Job Interviews
The Whirling Swirling World of Interviews and
Presentations
Video Conferences
How to Take Control of Any Interview
Public Speaking
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What Makes News?
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Why The Book?
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Messages Are King

• Whats the Difference Between an Answer and a
  Message?
• What Do You Want to Say?
• What Are Your Three Key Messages?
• Focus on What, How and Why
• How Do You Determine Your Messages?
• What Questions Would You Expect?
• Use the Five Ws To Help Identify Anticipated
  Questions

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Sample Messages

• What Message
• With more than 11 thousand members in some 70
  countriesThe Special Libraries Association is
  the global organization for innovative
  information professionals and their strategic
  partners.

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Sample Messages

• How Message
• SLAs mission is to promote and strengthen its
  members through learning, advocacy, and
  networking initiatives.
• SLA offers an extensive number of professional
  education programs through its industry leading
  Click University, gives members an opportunity to
  network at chapter and division meetings and at
  the SLA Annual Conference INFO-EXPO, and
  advocates strongly on behalf of info pros and the
  profession to communicate the value and
  importance info pros provide to organizational
  decision making.

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Sample Messages

• Why Message
• For nearly 100 years, SLA has helped members
  enhance their professional knowledge and
  capabilities through education, networking and
  advocacy, and contributes to the success of the
  profession and to the knowledgeable men and women
  who work in the information field.

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Making Messages Work For You
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Breakout One
Developing Personal/Professional Messages
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Making Messages Work For You
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(No Transcript)
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Answering Open-Ended Questions
Open-Ended Question
What Answer
How Answer
Why Answer
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Re-emphasizing Key Messages
T R A N S I S T I O N A L P H R A S E
What Answer
How Answer
Follow-Up Question
Why Answer
"But I think the real point here is... "But what
I think people really want to know is.." "But I
think it's important to keep in mind that..."
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Answering Tricky Questions
T R A N S I S T I O N A L P H R A S E
What Answer
How Answer
Why Answer
Tricky Question
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Breakout Two
Bridging To Your Messages
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The Art of Presentation

• Grooming and Appearance
• Show You Are in Control
• Gestures and Expressions
• Importance of Pausing
• Stand Up and Say It
• Talk to the Audience Not to the Camera
• Remember You Are Always On

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Make The Points You Want To Make

• Use Your Messages To Take Control of Any
  Interview/Presentation
• Respond To Open-Ended Questions
• Answer Tricky Questions
• Re-enforce Your Key Messages

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Questions?