Session

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Session 19 Mayfield Fellows Program
2005Engineering 140A Management of Technology
Ventures
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Mayfield Fellows Program 2005
WINTER Select outstanding engineering seniors
and co-terms to be Mayfield Fellows
I. SPRING Students learn structure and
methods of start-ups Students matched with paid
assignments at high tech start-up companies
III. AUTUMNStudents bring back experiences and
learn from them as a group
3 Courses Paid Summer Internship

• Each Fellow has 3 Mentors!
• Venture Capitalist
• Alumnus of MFP
• Entrepreneur _at_ Summer Employer

II. SUMMER Leverage the power of real-
world, hands-on experience
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E140A By the NumbersPart I of III for MFP 2005
Inputs
Outputs

• Texts Moore, Kawasaki, HBS Online Cases and HBR
  Articles, and Course Reader (including Collins
  and Lazier textbook)
• Several Frameworks Including Collins and Laziers
  V-I-E, Moores Chasm, Cialdinis Influence, and
  Sahlmans Dynamic Fit.
• 11 Cases Giro, CVT, Drugstore.com, MIPS, Visio,
  Perlegen, Documentum, T/Maker, Joe Casey, Remedy,
  Randy Hess
• 4 Special Sessions Job Search,
  Accounting/Finance, Creativity, and Negotiation
• Online Video Clips, Web-based Readings and
  Email Broadcasts
• 8 ETL Seminars (http//etl.stanford.edu)
• Special MFP Events
• 31 Teachers and Mentors 5 Stanford (Andrew,
  Tina, Tom, Carolyn, and Yvonne), 6 Venture
  Capital Mentors, 12 MFP Alumni Mentors, 8 E140A
  Guests in Class

• Case Openings and Email Homework Assignments with
  a Study Team
• Term Project on Profile of an Effective
  Entrepreneur with Study Team
• myMFP Blogs (Learning Portfolio)
• Summer Job
• Our Culture and Personality in MFP

Bottom Line? The theory of entrepreneurial
leadership as preparation for the practical
experience in the summer.
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The Essence of Entrepreneurship is Action (Fits
Well with Kolbs Stages of Learning Model)

• Thinking Conceptualization
• Watching Observation
• Feeling (Passive Experience)
• Doing and Active Experience

Learning is based on discovery guided by
mentoring rather than on the transmission of
information. Boyer Commission Report on
Undergraduate Education
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Skill Development for Future Technology Leaders

• Decision-making in real-time
• Comfort with uncertainty and change
• Appreciation for teamwork and culture
• Creativity and innovation
• Persuasion and negotiation
• Oral and written communication
• Tools for building an organization
• Basics of finance, marketing, strategy

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E140B Highlights

• KPCB on June 16th
• Open Houses
• Journaling