Creating Visual Experience

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• Creating Visual Experience

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About Egility AD4D

• Established in 2004, our focus is to ensure that
  brands our able to achieve competitive advantage
  through the use of visual/screen-based solutions
  to deliver compelling advertsing messages within
  the OOH environment
• We identify, evaluate and apply digital
  innovation to deliver customer experience and
  drive sales at key touch points
• Our role is as innovators and enablers

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Leading edge

• We work with leading technlogy suppliers to apply
  cutting edge solutions
• Extreme 4D displays
• GFX Interactive floor advertising
• 3D still image posters

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Extreme 4D

• World leading technology that enables 4D images
  to be viewed with the naked eye
• Ideal for OOH - attract passing or captive
  audience
• Showstopper - will grab attention as images
  appear to float one metre in front of the screen
• 4D animation can be used to enhance existing 2D
  content or we can create a 30/60 second complete
  4D animated commercial

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Extreme 4D content

• Whilst displays are designed to show 3D and 4D
  content, they can also show conventional 2D
  content afer it has been converted to play
  through the media player
• For 3D and 4D, we can enhance existing assets or
  create complete animations for 30 and 60 second
  spots
• Content budgets can range from 3,000-30,000 and
  subject to a detailed proposal after briefing

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Case study BA Media
Campaigns for Volvo and Ranger Rover in BA
Lounges in three countries
60,000 passengers each week
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Display mounting

• Extreme 4D displays can be mounted within
• Bespoke standalone units
• Ceiling or wall mounted using Unicol fittings
• Incorporated within a six sheet light box as shown

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GFX from GestureTek

• Using advanced projection and infra-red
  technology, GFX enables advertisers to capture
  customer attention as they walk or skate!
• GFX projected images change as people cross move
  across the display area creating many different
  effects
• Can incorporate sound and interactivity to build
  experience
• Highly effective, entertaining immersive and fun
• Ideal for malls, transport hubs and leisure
  enironments

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Exploiting floor space
Interactive Floor Displays
Creative movement as you walk Across projected
image
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3D Still Image

• Probably the best lenticular posters in the
  world!
• Multiple points of view depending on product or
  image
• 15 or 30 to meet broad range of requirements
• 60 points of view to create an unbelievable 3D
  depth effect
• Varying poster sizes ranging from A4 through to
  Six Sheet

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Story so far......

• First to bring Extreme 4D Displays into UK
• First to create true 4D content for Asda, Volvo,
  Land Rover, British Airways and Virgin Airlines
• First to combine Extreme 4D Displays with
  Bluetooth messaging to communicate with a captive
  audience of 60,000 people per week
• First to bring Extreme 4D and GFX to Hong Kong
• We like our clients to be first!

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Strategic partnerships

• We work closely with a number of key marketing
  partners. These include
• BA Media
• Mindshare
• mOne
• 101 - Kinectic
• JC Decaux Airports
• Good Technology
• Joint venture with AD-4D in Hong Kong

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Shopping malls

• Through our strategic partnership with IMUK, we
  are about to launch a programme to rollout
  Extreme 4D Displays into 70 UK malls during the
  remainder of 2005
• Opportunties are also under negotiation for
  mall-based projects in Moscow and Hong Kong

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Pricing

• Flexible business model
• All solution are available for
• Short term hire for exhibitions and promotional
  events
• Outright purchase or extended hire
• Partnership based model funded by a revenue share
  from advertising and content sponsorship

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Breaking news

• Egility has formed a joint venture partnership
  with Kowloon based AD-4D Limited
• Focus will be to provide digital solutions for
  the OOH sector
• Egility will provide strategic and content
  creation whilst Kowloon based AD-4D will provide
  technical infrastructure

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Contact details

• Peter Evans
• Egility Limited
• The Stables
• Ashley Court, Ashley
• Market Harborough
• Leicestershire
• United Kingdom
• LE16 8HF
• Tel [phone]
• Mobile [phone]
• Email peter.evans_at_egility.co.uk

• Louis Lee/Peter Evans
• AD4D Limited
• Room 720, Ocean Centre
• 5 Canton Road
• Kowloon
• Tel [phone]
• Mobile [phone]
• Email louislee_at_ad4d.com
• URL http//www.ad4d.com