RESEARCH A BUSINESS

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RESEARCH A BUSINESS

• Danielle Muir

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WHAT IS THE BUSINESS?

• Holden is an Australian Company that manufacture
  and distribute motor vehicles, engines,
  components and parts.

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WHEN DID THE BUSINESS START?

• Holden started in 1856 when
• JAMES ALEXANDER HOLDEN
• established a saddlery business in Adelaide,
  South Australia.

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ASSOCIATED COMPANIES

• Parent Company General Motors Corporation,
  Detroit, Michigan, USA.
• Isuzu-General Motors Australia imports and
  markets Isuzu light, medium and heavy duty truck
  range through specialised Isuzu truck
  dealerships.
• GM Daewoo distributes Daewoo products in
  Australia.
• Saab distributes Saab products in Australia and
  is represented by approximately 22 retailers in
  capital cities and major provincial centres.
• Holden Special Vehicles (HSV) creates niche
  premium performance luxury cars sourced from
  Holden.
• Holden Financial Services is the finance arm of
  General Motors Acceptance Corporation and offers
  a range of finance, leasing and insurance
  packages.
• Holden National Leasing Services (HNL) provides
  fleet leasing and management services.

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ORIGINAL PRODUCT

• The original product was saddles and leather
  goods made for horse riding.
• Australia's first locally produced car was known
  then as the 48-215, but today the FX Holden.

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PRODUCT RANGE

• Passenger VehiclesCaprice, Statesman, Monaro,
  Calais, Berlina, Commodore range, Adventra,
  Jackaroo, Monterey, Zafira, Vectra, Astra,
  Barina, Cruze.
• Light Commercial Vehicles Ute, Crewman, Crewman
  Cross 8, One Tonner, Rodeo, Combo.

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COMMODORE
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BARINA
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UTE
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RODEO
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JACKAROO
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LATEST PRODUCT

• VZ
• SERIES

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OUTLETS FOR PRODUCTS

• The nationwide Holden Network consists of 121
  stores in metropolitan areas, 202 rural stores
  and 9 service outlets. Holden retail stores
  represent and promote Holden products and
  services and employ over 18,500 people throughout
  Australia.

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PRODUCT PROMOTION

• Holdens products are promoted through
  television, radio, internet, newspaper and
  magazine advertising

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BUSINESS LOGO

• The Holden Lion emblem first appeared in 1928.
  This was a 'Wembley Lion.
• According to the fable, the concept of the wheel
  originated from observing a lion rolling a stone.
  
• It appeared on all Holdens built from 1928 to
  1939.
• The design was then the trademark in all Holden
  advertising, and although modified, is still used
  on all Holden vehicles today.

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INTERESTING BUSINESS?

• I have been obsessed with Holden since I was
  young and have always been brought up around
  cars.
• My family owns two Holden vehicles presently but
  has owned many more in the past.
• I have supported Holden in all Motorsport events.
• I am proud to say I am Australian and I will buy
  a Holden as it is an Australian brand with a
  great product.