DoD and Joint Safety Initiatives Motorcycle Mishap Prevention Across the Services

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DoD and Joint Safety InitiativesMotorcycle
Mishap Prevention Across the Services

• Major Dan JD Roberts
• Defense Safety Oversight Council (DSOC)
• Private Motor Vehicle Accident Reduction Task
  Force (PMV TF)

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Overview

• Defense Safety Oversight Council (DSOC)
• Chaired by Dr. Chu (USD PR)
• Uses both Service and Task Force Inputs
• Private Motor Vehicle Accident Reduction Task
  Force
• Chaired by Major General Griffin
• Across all Services
• Includes other government agencies (NHTSA, NTSB)
• Partner with other organizations (MSF, AAA, NSC)

OUR GOAL IS TO REDUCE ALL PMV MISHAPS!
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PMV TF and Initiatives

• Multiple Initiative to curb PMV
  mishaps/fatalities
• Focus on PMV 4 (4 wheeled vehicles), PMV 2, and
  general driving behaviors
• Drive-Cams
• Driver Behavior Assessment Tool (DBAT)
• Driver History (SAMBA)
• Driving Simulators (PMV 4 and PMV 2)
• Focus Groups
• Alive at 25 NSC
• 3D Virtual Training
• MANY more, but sometimes not focused

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END STATE Mishap Reduction
DSOC Initiatives
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PMV TF

• New focus
• Concentration on motorcycles
• Concentration on identifying high risk behavior
• Concentration on EFFECTIVE communication

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Motorcycle Safety Joint Focus Group
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Focus Group

• Joint service
• 12 participants
• 20 -26 years old
• Active motorcycle riders

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Rider Experience

• lt 1 year - - since I was 6 years old
• 10 sportbike riders
• 2 cruiser riders

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Why Ride a Motorcycle?

• Freedom
• Stress reliever
• No matter what happens during the day
• Love to ride

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Speed

• Bought a speed bike because they want to go fast
• Share a competitive nature
• Racing
• Risk awareness

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When Do You Speed

• Straight-a-ways
• Familiar roads
• Whenever I can
• Want to show my bike is faster
• You feel insulted when cars want to race
• I go 90 MPH to get home faster
• You pass me, I will catch you and pass you
• I like the rush

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Riding Beyond Limits

• Adrenaline factor
• Alpha factor you are not ready
• Competition
• Being the best

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Cornering

• Skill based adrenaline
• Challenge
• Pushing the limit
• Rush

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Training

• Motorcycle Safety Foundation BRC
• Sportbike course
• Recurring training

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Command Influence

• Mentorship
• Group rides
• Encourage new riders not to push themselves
• Support/Less restrictions

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Observations

• Group Mentality
• Right kind of mentoring
• Sportbike training
• More laws create more outlaws
• Will take risk with sportbike

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Results

• Speed
• Risk
• Competition
• Group mentality

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18-26 Year GroupFocus Group
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Content Results

• General results
• Very similar across all groups, including the
  civilian summer hires
• Strong focus in all groups on alcohol-related
  risks
• Primarily drinking and driving
• Also included other alcoholrelated risky
  behaviors
• Credibility of the message sender is key
• Not necessarily synonymous with young and like
  me
• Old guys can be persuasive if they are clearly
  expert
• Avoid plagiarizing from Madison Avenue

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Content Results

• Safety messages identified as safety will be
  ignored
• Content needs to focus on relevance to life
  rather than benefits of safety
• Improved performance in career, relationships,
  goals / hobbies, etc. Meeting my goals
• Health and personal well-being are too easily
  sacrificed to be motivators
• Personal stories should discuss the bad things
  but also recovery and its cost
• Short-term gains more heavily weighted in
  cost-benefit analysis

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Content Results

• Repeated messages will be ignored, no matter how
  initially compelling
• Person to person venues will have more impact
• Mass briefings work only to extent that briefer
  connects with audience
• Smaller homogeneous audiences better (homogeneous
  by age demographic, not career field)
• Professional briefers will be viewed as
  entertainment rather than as peers

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Summary

• The Joint Community is interested and listening
• Continue cross-talk, partnerships, new ideas
• Get a 18-26 voice at the table
• Identify the human factors and overcome the
  negative impacts