Ashridge Sustainable Innovation Award

1
Ashridge Sustainable Innovation Award

• Lead Organisation
• Ashridge Business School www.ashridge.org.uk
• Matthew Gitsham, Principal Researcher
• Supported by
• EABIS www.eabis.org
• Liz Edwards, Director of Corporate Programmes
• Hewlett-Packard EMEA www.hp.com/eur/globalcitizens
  hip
• Jeannette Weisschuh, Head of Corporate Affairs
• Ulrike Haug, CSR Communications Manager
• WWF www.panda.org/ict
• Dennis Pamlin, Global Policy Advisor

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Project Objectives

• Generate the best ideas from students on how
  organisations can create value from the shift to
  a low carbon economy
• Further debate with students about different
  kinds of innovation needed
• Prepare tomorrows leaders to be successful
  players in a changing economy and environment

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Project Overview

• Essay competition for MBA other postgraduate
  students (September 08 March 09)
• Lecture tour at 10 universities by WWF
  (Autumn/winter 2008)
• Awards Ceremony (Summer 2009)
• Publication of winning essays and lecture tour
  outcome (Summer 2009)

4
Business/Academic Collaboration

• All parties work closely together to
• Shape award theme and deliverables
• Communicate award
• Coordinate lectures at EABIS member universities,
  HP linked universities
• Review submissions of students

5
Judging Panel

• Sir Paul Judge, Benefactor of the Judge
  Institute, Cambridge University
• Eric Cornuel, Director General, EFMD
• Jeanette Purcell, Chief Executive, Association of
  MBAs
• Gabriele Zedlmayer, Vice President Corporate
  Marketing and Global Citizenship, HP EMEA
• Dennis Pamlin, Global Policy Advisor, WWF
• Kai Peters, CEO, Ashridge
• Della Bradshaw, Executive Education Editor,
  Financial Times
• Tom Dodd, Policy Advisor, DG Enterprise and
  Industry, European Commission
• Anthony J Vardy, Senior Director, Spencer Stuart
  Associates
• Viscount Etienne Davignon, Chair, EABIS and
  Vice-Chair, Suez-Tractebel

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Outputs and Deliverables

• To date
• Launch communications
• Website presence
• Social media presence (e.g. Facebook)
• Promotional material
• Upcoming
• Review of all submissions
• Winner announcement
• Publication of winning essays

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Mainstreaming

• This award encourages MBA and other
  post-graduate students from right across the EMEA
  region to consider questions of business and
  society as part of their management education.