FIT ON THE WAY THE HEALTHY PT STOP

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FIT ON THE WAY THE HEALTHY PT STOP
Enhancing the quality of life by designing better
access to and waiting situations at bus / tram
stops for promoting public transport
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HYPOTHESIS
One of the most frequent mentioned reasons why
public transport (pt) wont be used is because
the travel time is perceived to be too slow.
On the other hand side car traffic is assessed to
be quicker than it is in reality (especially by
the drivers)
This means the two means of transport are
assessed differently in subjective terms even if
their door-to-door time is the same
This subjective difference in the head can be
reduced by awarness forming measures.
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Objective travel time and perceived travel time
DifferenceIn the perceiveddoor-to-doorTravel
timebetweencar and pt
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OBJECTIVES OF THE PROJECT
To show that it is possible to reduce the
perceived door-to-door travel time To increase
the image of public transport To make sure that
soft measure activities will be included into the
repertoire of measures of public transport
operators.
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TARGET GROUPS
PT Users Car Drivers
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THE DEMONSTRATION
What? Perceived reduction of door-to-door travel
time through strenghtening exercises relaxation
exercises / breathing exercises / while waiting
Why? Decision of the topic

• Health / Fitness / Wellness is a trend in the
  moment
• Personal benefit is easy to be demonstrated and
  varified

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THE DEMONSTRATION
Where? At bus stops and tram stops in Graz and
in the vehicles

• How?
• Medial support (TV, broshüre, flyer, poster,
  website, etc.)
• Promoters
• Winning competition

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THE PT STOP
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Do you know the campaign Fit in Fahrt?
percentages
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Do you think this campaign can contribute
shortening the waiting time?
Dont know 18
No 9
Yes 73
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What else would be useful??
Among other things, "Other" includes dancing
steps, sending greetings, on-line votes on
topical issues and current affairs, showing
gymnastic exercises
Multiple mentions possible
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HOW DID YOU BECOME AWARE OF THE CAMPAIGN?
multiple mentions possible
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Being out in ones estimate - differences while
waiting With / without keeping
people busy