Slide sem ttulo

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Women in Family Business
Patrice Gaidzinski
Amsterdan, May, 2007
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Presentation Guideline

• Tell my story
• Make some consideration

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Video
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Gaidzinski Family
Edson
Edna
Eliane
Jarvis
Vicente
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8
3
5
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3rd generation 23 members
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5
11
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4th generation 29 members
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The discovery of my identity

• Daughter of the President of a big company in a
  small town
• Respectful surname
• Heiress of a family company

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The discovery of my identity

• Started to be interested in
• Family business
• Families in businesses
• Corporate Governance

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New challenges

• 1995 - Meeting the 3rd generation
• Who were we?
• What was the family business?
• Foundation of the Cousin Consortium
• Beginning of the radical changes in the
  governance structure Family and Board Council

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New challenges

• 2002/2003 Death of 4 family members

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Nowadays

• Only woman member of the Board of Directors
• My aunt Edna is the President of the Family Board
• My mother and my aunt Adélia (widows) are members
  of the Family Board

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How I can add value to my Family Business

• My role in the Family Business was
• When I was searching for my identity, I searched
  for the identity of all the 3rd generation
• In understanding me as
• The daughter of the sucessor
• A psychologist
• The pioneer of a new governance idea

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How I can add value to my Family Business

• Offering my skills in the process
• Assuring the maintenance of the implemented
  corporate governance
• Keeping up-to-date with methodologies and trends
  about the subject in the world

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How I can add value to my Family Business

• Searched for knowledge
• Family Business Courses,
• IBGC Instituto Brasileiro de Governança
  Corporativa,
• Management and Business Courses PED Program
  Executive Development IMD.

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My point of view

• 3rd generation looking for identity
• who you are
• how you can contribute

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My point of view

• The influence between Family and Business

----------------Family
Business---------------------
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My point of View The Power of Family in Business

• Values
• maintain the integration of a company,
• strenghten the relationship among the family
  members,
• minimize individual conflicts.

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The fuel of success in the Family Business
Trust
Pride
Money
Talent
John Davis
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Why is it so difficult to succeed?

• Dreams, values and the vision of the founder are
  not always understood by the next generations.
• Family Businesses are made of dreams and love.
• The vision is in the heart of the Family
  Business.

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Entrepreneurial Family

• The founders legacy
• 
  
• Transforms his descents in partners without
  having chosen each other
  
• Transforms his descents in members of an
  entrepreneurial family.

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Family Business Success
Good results from the company grow along with
good results from the Family.
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The Success of a Family Company
1 - Unity in controlling the company 2 - Unity
in the responsibility with the business 3 - The
same view of all members concerning the
quantitive and qualitative aspects of the company
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A healthy family business A healthy
family
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Consideration

• What was the main change that happened in my
  family?

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Consideration as a social point of view

• More complex family structure than 20 years ago
• Decline of patriarchal family
• Changes in western contemporary family cause
  impact in family business

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Consideration as women point of view

• Facts that determined the end of patriarchalism
• Women working out,
• Birth control,
• Feminist movement
• Individual and feminine identity

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Mother and daughter working together

• Easy learning mother as a menthor
• Respecting mothers role she is the wise source
  
• Interdependence and mutual support
• Daughter as an ally, not as a subordinate
• 
  Campbell, 2002

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Consideration as amarket point of view

• Family adding values to the business and business
  adding values to the family more competitive
  family business

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New Perspective

• In the past family concept was easy to
  understand
• Nowadays understanding new structured families
• Challenge for the future understanding family
  with a new way of living and demography

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New Perspective

• Present understanding
• It is not necessary to have a couple to
  constitute a family
• Children from other relationships
• Homossexual marriages.....

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Nowadays it is important to understand the impact
of the family and business changes , mainly in
terms of power distribution and family
structure.
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What changed in my family?

• We lost our leadership male authority,
• We have seen each other with the same rights,
  although there are sexual and age differences,
• The power is being distributed among generations.

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Big Question

• Will women represent the legitimate power in my
  Family Business?

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• The family business is still a business among
  men, in Brazil.