Philippines: Information Technology

1
Philippines Information Technology

• U.S. Commercial Service
• U.S. Embassy Manila, Philippines

www.buyusa.gov/philippines
2
Industry Overview

• Boom in Business Process Outsourcing 40
  expansion (financial services, animation, medical
  transcription)
• US4 billion imports (hardware software) in
  2006
• 7.8 million Internet users Computer gaming
  renewed Internet Café business

3
Market Trends

• Continuous growth of the BPO industry. Goal is to
  reach over US 40 billion in investments and 1
  million jobs in 2010.
• Some government initiatives on ICT development
• The CyberServices Corridor
• Inter-Agency Committee on ICT Statistics
• Computer for All Initiative
• Community eCenters
• e-University Network in Human Resource
  Development

4
Best Sales Prospects Buyers

• Best sales prospects are
• VoIP
• Workforce Management
• Call Recording Systems
• Networking Systems/Solutions (servers, LAN, WAN)
• Enterprise Software (CRM, ERP)
• Broadband Solutions
• Wireless Applications
• Innovative Applications
• Buyers
• BPOs/Call Center Companies
• Corporations (local or multinational)
• SMEs
• Education sector

5
Market Entry

• Partner with a reputable Philippine distributor
• Assist Philippine distributor develop the market
  by
• Technology / knowledge transfer through adequate
  training
• Support marketing efforts to introduce new
  product / technology (i.e. participate in
  exhibitions, advertising in yellow pages,
  sponsoring industry associations events)
• Provide reliable after-sales support

6
Market Challenges

• Low PC penetration rates (estimated to be around
  5 for a population of 87 million in 2006)
• Slow adoption of e-business practices among
  consumers and businesses
• Lack of reliable IT statistics/indicators
• Price sensitivity of the market

7
Philippine Trade Event

• Cebu ICT 2007
  June 26- to 28, 2007
  Cebu
  International Convention Center
• Systems Integration Philippines 2007
  August 16-18, 2007
  World Trade
  Center, Manila, Philippines http//www.globallink
  ph.com/2007events

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Thank you See you in the Philippines!
Judy Reinke Judy.Reinke_at_mail.doc.gov Commercial
Counselor
Aida Miranda Aida.Miranda_at_mail.doc.gov Senior
Commercial Specialist
U.S. Commercial Service U.S. Embassy Manila,
Philippines